Sales Manager
Resume:
PAMELA GAJDOSIK BALTHAZOR
Minneapolis, MN 55408
612-***-**** *************@*****.***
OBJECTIVE
To obtain a strategic marketing position that leverages my breadth of healthcare marketing and people
management experience while providing the opportunity to significantly contribute to business growth
KEY SKILLS SUMMARY
• Strong Strategic Thinking and Analytical Skills • Program Development and Execution
• Cross-business Collaboration • Organizational Alignment and Planning
• Coaching for Performance • Process Improvement and Adaptability
• Leading Complex Projects • Customer Relationship Building
EXPERIENCE
MEDTRONIC – NEUROMODULATION SECTOR Minneapolis, MN
Director, Consumer and Referral Marketing, Pain and ITB Therapies 2009 - present
Directed staff and managed $4 M+ budget in expanded role that added Intrathecal Baclofen Therapy marketing.
• Launched “Local Market Development” program to drive practice growth for targeted customer segment
• Improved marketing and sales alignment through development and implementation of Targeting Plan
process which identified top priority customers for focused business effort and strategic resource planning
• Led $6.5M sector implementation of a customer relationship management system to build knowledge,
increase program efficiency through process consolidation and improve performance tracking.
Director, Consumer and Referral Marketing, Pain Therapies 2005 - 2009
Managed staff, $2.8M marketing budget, annual budget planning and strategic marketing plan development to
increase pain therapy utilization, improve consumer acceptance and build patient loyalty for $650M business.
• Developed new referral strategy and executed tactical plan reaching 500+ clinicians and demonstrated
impact in driving patient flow. Partnered with sales team on program execution to exceed growth targets.
• Repositioned “Tame the Pain” consumer marketing program to improve targeting, enhance brand
recognition, strengthen competitive preference for Medtronic Pain Therapies and accelerate time to implant.
• Launched national teleconference and local event program educating 1,200+ patients and generating 12:1
ROI.
• Integrated customer needs into program development through management of KOLs, sales advisory panels,
extensive market research, customer segmentation, data analysis and satisfaction tracking.
• Built relationships with advocacy societies to expand therapy awareness and drive support for key legislation.
Senior Market Development Manager, Global Pain Management 2004 - 2005
Managed staff and $1.8M budget for consumer marketing and co-promotion partner activities
• Led strategy and execution of “Tame the Pain” -a multi-faceted consumer awareness initiative- that included
advertising, celebrity spokesperson, online, public relations, local physician events, patient advocacy and
permission-based marketing campaigns to achieve 600% return on investment.
• Collaborated with cross-divisional team to drive launch of first personalized customer information portal,
exceeding plan by enrolling more than 50% of targeted customers within 6 months.
• Launched “Living Well” program for implanted patients to increase therapy compliance and brand loyalty.
• Guided business development efforts including negotiations with co-promote partners, collaboration with
pharmaceutical partner’s drug launch and financial modeling.
Market Development Manager, Oncology and Cancer Pain 2002 - 2004
Developed market development strategy and executed all marketing tactics surrounding cancer pain therapy re-
launch leveraging major clinical trial results to support 10% Y/Y growth.
• Directed all co-promotion activities for cancer pain therapy including marketing, sales training, sales
reporting and day-to-day relationship management.
• Managed oncology KOL relationships and led oncology advisory board activities to drive future strategy.
• Led full transition of chemotherapy product line to new US distribution partner and managed on-going
partnership to achieve year 1 performance targets.
GUIDANT CORPORATION – CARDIAC RHYTHM MANAGEMENT Minneapolis, MN
Associate, New Product Planning 2001 - 2002
Recommended key positioning and product enhancements for bradycardia, tachycardia and heart failure
therapies through completion of market analysis and primary research
• Led assessment, development and implementation of key customer segmentation program.
• Completed ICD market assessment including identification of major competitive strategies, market drivers
and barriers to growth
• Developed business tracking process and survey to support decision-making on competitive investments
ABBOTT LABORATORIES – PHARMACEUTICAL PRODUCTS Chicago, IL
Product Manager, Neuroscience Franchise 2000-2001
Developed strategic plan for $800 million psychiatry brand and led all tactical initiatives for hospital channel
including customer education, promotion, trade shows and sales training.
• Identified institutional sales channel opportunities leading to sales force expansion.
• Initiated unique sampling voucher program for sales force to support product line extension launch.
• Designed publication and communication strategy for key study in collaboration with research group.
Urology Sales Specialist 1999 - 2000
• Promoted urology and cardiology drugs to primary care and specialty physicians.
• Attained top regional volume growth for urology products in primary care segment during 1999.
Market Research Analyst - New Product Development 1998 - 1999
• Managed market research projects for urology, anti-infective and cardiology new product development.
• Evaluated product licensing opportunities to support business development initiatives.
KRAFT FOODS, INC. Madison, WI
Brand Management Intern Summer 1997
• Analyzed all activities of major competitor and determined key implications for business based upon
perceived strategies, competitive movements, and estimated financials.
CAYMAN CHEMICAL COMPANY Ann Arbor, MI
Marketing Manager 1995-1996
• Organized $5 million specialty chemical manufacturer’s first marketing department, overseeing marketing
strategy, international distribution contracts and promotional activities including print advertising, trade
shows, and direct mailings.
Research Scientist 1992-1995
• Developed new products and provided international technical support for $3 million product line.
EDUCATION
UNIVERSITY OF MICHIGAN Ann Arbor, MI
Master of Business Administration, Marketing and Strategy December 1997
UNIVERSITY OF WISCONSIN Madison, WI
Bachelor of Science, Chemistry December 1991
ADDITIONAL
• Manage the Employment Resource Center for local transitional homeless shelter and led 2006 Neurological
United Way Campaign.
• Participated as mentee in Menttium 100 program and acted as mentor for Medtronic Women’s Council
• Recipient of Medtronic Neurological Value Promise and Guidant Marketing Excellence awards.
• Trained in improvisational comedy at The Brave New Workshop.
• Other interests include creative writing, distance running and travel.
References available upon request
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