Sales Marketing
Resume:
CINDY S. FRUTH
Franksville, WI *3126
abnj8g@r.postjobfree.com
abnj8g@r.postjobfree.com
Home: 262-***-****
Office: 262-***-****
SENIOR MARKETING PROFESSIONAL
Experienced performance driven Marketing, Sales and Technical professional with diverse background in the
Coatings, Medical Device and Packaging Industries. Skilled at leading a cross functional team that develops
effective strategies and delivers results. Strength in building relationships with global key customers.
Global Strategic Planning Value Add Pricing Strategy
Market Driven Management Business Development Planning
Polymer Synthesis Background Key Account Planning
Project Management Marketing Promotion Planning
PROFESSIONAL EXPERIENCE
Hartness International- Greenville, SC, (Home office in Racine, WI) (September 2007-Present)
Commercial Director
Responsible for developing start up labeling business unit within Hartness International family of companies. Work
with outside partners to develop and implement strategic global business plan.
Work with beer, spirits and beverage bottlers to identify unmet customer needs and establish value propositions
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that enhance positioning of sustainable packaging solutions.
Work with cross functional team on new product development
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Provide customer feedback for new concept/product development.
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Coordinate activities with active partners to meet financial goals
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Develop and implement pricing strategy
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Responsible for developing marketing communications program
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Work with multi-company sales force to determine key customers
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Work with Marketing Teams to determine consumer preference
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Baxter Healthcare- Round Lake, IL (November 2006- September 2007)
Director, Marketing
Responsible for managing and developing global strategic plan for $115MM business within the Transfusion Therapy
unit. Lead and determine strategic direction, including new product development, product life cycle management, and
pricing and marketing strategies.
Develop and execute annual business plan for Amicus and Auto-C Medical devices.
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Identify unmet customer needs and establish value propositions that enhance positioning of Baxter Automation
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devices fro blood collection and provide customer feedback for new concept/product development for automation
platform.
Create and implement marketing communication programs to create awareness and drive increasing penetration
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of Baxter Automated Blood collection including use of newsletters, webinars, conference symposiums & poster
sessions, clinical lecture series, mailings, brochures, sell sheets etc…
Design promotional materials and development of effective sales aids and education support materials and
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ensure timely communication and rollout to regional/country marketing and sales teams.
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Collaborate with global team members within Baxter Transfusion Therapies, as well as with region & country
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marketing teams to design programs and execute successfully.
JOHNSON POLYMER, LLC- Sturtevant, WI (2002- 2006) /BASF Corporation (formerly Johnson Polymer)- (2006)
Marketing Manager
Responsible for managing and developing global strategic plan for $21MM business within the Coatings Business unit.
Lead and determine strategic direction of a cross functional business team, including new product development, and
pricing and marketing strategies. Responsible for Coatings product marketing and promotions, including development
of multimedia advertisement and trade show design and coordination.
o Developed and Executed Operating Plan delivering $19.7MM, or 35% growth of polyols and powder over two years
Exceeded Operating Profit by $1MM for past to years
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Focused resources on strategic markets, which lead to closure of $3MM in new sales opportunities.
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Developed 15 new products with sales of $5.8MM in 3 years
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Manage $200k marketing and promotions 10% below budget
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Guided sales team through 7 price increase in a two year period
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Participated in development of Global Internet site
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Received Presidents Award for Sales growth (2004)
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BAYER CORPORATION-Pittsburgh, PA (7/2001-4/2002)
Technical Sales Specialist
Responsible for managing $17MM powder coating sales territory. Developed and negotiated sales contracts at key
accounts, with global responsibility at one strategic account. Determine $1MM in new sales opportunities annually.
o Participated in 3 on-line pricing auctions sponsored by key customers delivering $4MM in sales
Facilitate multiple laboratory projects for product development resulting in the development of 6 new polyester
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products and 3 new curing agents
Perform technical training seminars on full product line, including resins, cross linkers, matting agents, and pigments
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Resolved and communicated complaint resolution to customers in 24 hours
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JOHNSON POLYMER, LLC- Sturtevant, WI (8/1997-7/2001)
Marketing Manager (1/2000-7/2001)
Responsible for managing and developing global strategic plan for $5MM powder coatings business within the
Coatings Business unit. Lead and determine strategic direction, including new product development, and pricing and
marketing strategies. Responsible for Coatings product marketing and promotions, including development of
multimedia advertisement and trade show design and coordination.
o Developed and Executed Global Operating Plan for 10% growth over two years
Prioritize New Sales Opportunities leading to $500M in annual sales
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Developed 4 new products annually with sales of $2.6MM
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Manage $250M marketing and promotions budget
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Participate and Support Branding Strategy Development
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Participate in development of Customer Relationship Management system
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Industry Specialist (8/1997-1/2000)
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Developed low gloss acrylic hybrid system resulting in $1MM sales
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Supported European Powder Coatings business
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Responsible for prioritizing projects in the powder coating laboratory
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Perform technical training seminars to promote acrylic chemistry into new market segments.
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SYNTECH, INC- Easley, SC (4/1995-8/1997)
Product Manager
Responsible for managing and product registration (US and Canada) for the number of liquid product skus being
imported from Italy. Responsible for the development of a blocked isocyanate curing agent line and polyester resins for
powder coatings, and line of liquid UV resins for wood coatings. Responsible for Powder Coating Sales in Southeast
Region, and Radiation Cure Sales in all regions in North America.
o Prepared registration for all saturated polyester, alkyd, and unsaturated polyester resins for TSCA and DSL.
Developed six blocked isocyanate curing agents for lower temperature cure capability.
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Developed tolling agreements with two manufactures in Southeast, while overseeing all production runs.
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Responsible for $1MM sales in Southeast powder coating territory, and $4MM sales in Radiation cure sales
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throughout US.
Developed all sales literature for both powder coatings and Radiation cure product lines
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McWHORTER TECHNOLGIES (formerly Cargill, Inc.)- Wayzata, MN (4/1989- 4/1995)
Technical Service Chemist
Responsible for resin development of water reducible polyesters, polyesters for powder coatings, and unsaturated
polyesters for composites.
o Perform technical training to internal and external customers
Responsible for coordinating customer trials, and troubleshooting with marble and FRP customers.
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Plant liaison responsible for scale-up of powder curing agents, saturated and unsaturated polyesters
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RELATED WORK EXPERIENCE
METROPOLITAN WASTE CONTROL- St. Paul, MN (12/85-12/86)
Analytical Chemist
Responsible for analyzing influent and effluent waste streams. Additional work on special projects including analysis
industrial waste streams from 3M and other chemical companies.
EDUCATION
M.B.A., University of Wisconsin-Milwaukee, GPA 3.7/4.0, 2002
B.S-Chemistry, University of Minnesota, GPA 3.2/4.0, 1989
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