Sales Customer Service

CARLA RACHKOWSKI

**** *** ****** *** *** NW Albuquerque, NM 87107

505-***-**** ***********@*****.***

DIRECTOR OF BUSINESS DEVELOPMENT

Sales and Marketing Management / Distribution Strategy / Strategic Planning

Results-focused Business Development Executive with expertise in strategic planning, organizational development,

sales and marketing management, and distribution strategy. Exceptional relationship-building, communication, and

problem-solving abilities. Very skilled at identifying opportunities, developing focus and processes, and providing

tactical solutions.

PROFESSIONAL EXPERIENCE & KEY ACHIEVEMENTS

Z-CoiL Pain Relief Footwear, Albuquerque, NM February 2006 to October 2008

Senior Director of Business Development

Member of the company’s Executive Team. Built Business Development Department from scratch into two

Divisions with 22 employees including inside and outside sales reps, trainers, customer service reps, and

administrative sales staff. Skilled at creating and managing processes, communication, and sales and marketing

business plans.

• Negotiated agreements with large nationally-recognized targeted accounts and developed partnerships

with complimentary vendors.

• Worked with key stakeholders to set strategic direction. Developed, managed, and mentored sales,

customer service, training and marketing staff; formulated processes, solutions, and compensation

plans.

• Created advertising and communication strategies including television, print, point of sale, web site

design, and web campaigns.

• Generated and presented sales, marketing, training, and trending information to sales representatives,

new franchise owners and vendors. Key presenter at shareholder and vendor conferences.

• Launched Franchise sales model resulting in first year growth of franchise units from 6 to 65.

• Ensured compliance with FTC regulations. Monitored and evaluated success of franchise model.

• Formulated and launched new distribution model to augment sales resulting in 35 new distribution

outlets from January to August 2008.

TechConex, Albuquerque, NM September 2003 to May 2005

Operations Manager

Directed operations for non-profit, grant-funded public sector organization. Within 6 month time frame, had

staffed and created structure and processes for team of 14 employees in 8 locations around the state.

• Realized extensive savings by re-organizing the company structure, thus extending the life of the grant

by six months.

• Created company infrastructure including purchasing equipment, writing policies, and hiring personnel.

• Steered the organization to meeting 2/3 of the grant requirements in 1/3 of the remaining time period.

• Spearheaded design, development and population of sophisticated IT infrastructure for data collection

and reporting.

• Negotiated contracts, created and modified program methodology, tracked program metrics to insure

that grant requirements were met and that data was defendable to grant auditors.

IMAGINiT Technologies (a division of RAND Worldwide) / Data Handling Co. Inc,

Albuquerque, NM 1996 to 2003

Executive Director (1999 to 2003)

Managed all aspects of company success for this computer-aided design/analysis solutions company.

• Lead the company to the most profitable year in its 38-year history.

• Continually reviewed and revised company direction based on ever-changing industry trends,

profitability analysis, and customer requirements.

• Spearheaded high-end negotiations with manufacturers, purchasing agents for large corporations, and

Government Schedule Agreement (GSA) contract holders.

• Awarded a six-figure contract after a complex two year negotiation with Los Alamos National Lab’s

(LANL) Electronic Software Distribution department.

• Negotiated a seven figure Blanket Order Agreement with Los Alamos National Labs (LANL) for

software and services.

Sales and Marketing Manager (1996 to 1998)

Grew gross sales by over 30% year over year. Developed and implemented new methodology that increased

product sales by 30% and technical services revenue by 40%.

• Responsible for sales and marketing activities for software, technical support services, and training.

• Set prices and positioned products and services.

• Set corporate direction, produced accurate forecasts, hired and trained sales and customer service

representatives

• Managed inside and outside sales, order entry, and distribution.

BASIS International Ltd., Albuquerque, NM 1991 to 1996

Software development language manufacturer selling to over 500 Value-Added Resellers (VARs)

Regional Sales Manager (1993 to 1996)

Account Manager (1991 to 1992)

Microphase Laboratories, Albuquerque, NM 1990 to 1991

Manufacturer of large format semi-conductor photomasks

Account Manager

Computer Graphics Learning Center, Albuquerque, NM 1984 to 1990

Authorized Autodesk Training Center

Curriculum developer and Instructor of AutoCAD computer-aided design software

EDUCATION

Bachelor of Science - Geology, University of New Mexico

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