Stuart Takehara
abnisn@r.postjobfree.com . 916-***-****
** ***** *********** ********** ** management and marketing
Regional and multi-unit experience overseeing units in 5 states, 9 media markets
Named General Manager of Year 2007
Marketing Manager
Syufy Enterprises April 2008 - August 2009
Syufy Enterprises owns and operates the West Wind Drive-In and Swap Meets (14 business units),
two upscale Athletic Club and Spa, and SyWest real estate development.
Develop and manage annual marketing plan for West Wind Drive-Ins and Swap Meets in
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the San Francisco Bay Area, Sacramento, Reno, Las Vegas, Phoenix and Santa Barbara.
o Coordinate all advertising, promotions, and special events
o Design all graphic elements, direct mail, newsletter and print items using CS4
o Coordinate advertising buys, media negotiation and creative
o Execute “grass roots” marketing campaigns using gorilla marketing techniques
o Train field managers on marketing best practices and customer service initiatives
Launched VillaSport Athletic Club and Spa in Houston, Texas
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o Coordinate all pre-opening events and public relations
o Manage club marketing efforts, programs and events
o Develop sales oriented promotions in conjunction with sales leadership
Analyze all marketing efforts and its return on investment
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Seek new opportunities for attractions, revenue opportunities and strategic partnerships
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Write and distribute press releases and maintain relationships with media in each market
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Work with multiple advertising agencies and independent graphic designers
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General Manager
West Wind Drive-Ins & Public Markets Nov 2006 - March 2008
Oversee operations of El Rancho Drive-In and Swap Meet with over 200 vendor spaces and 6,000
shoppers every weekend plus seasonal (7-months) drive-in movie theater
Responsible for daily operations, revenue, budget of 2 business units and 11 acre property
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o Mange daily revenues, expenses and costs. Total P&L responsibility
o Hiring, training, coaching, terminating all managers, supervisors, front line staff
o Create work schedules ensuring proper coverage while working within budget
o Coordinate repairs and maintenance on 11-acre property
o Manage location marketing campaigns and local area marketing
Oversee all food and beverage operations – ServSafe Certified
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o Manage cost of goods, shrinkage and product waste
o Teach employees on proper food handling procedures
o Research new items to add to our retail and food service lines
Loss prevention
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o Ensure all cash handling procedures are followed
o Investigate on all shortages of cash or product
Named General Manager of the year in 2007
Improved Secret Shopper scores from averages of 67% to 96%
Promoted to Syufy Corporate Office as Marketing Manager in April 2008
Stuart Takehara – abnisn@r.postjobfree.com - 916-***-****
Fun Center Manager
Boomtown Hotel and Casino Nov 2005 - Nov 2006
35,000 square foot family fun center inside Boomtown Hotel Casino in Reno Nevada. Facility
features 3D motion theater, carousel, Ferris wheel, mini-golf, snack bar, birthday parties, and the
largest video arcade and redemption counter in Northern Nevada.
Oversee daily operations of Boomtown Fun Center
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o Solely responsible for P&L, revenues and expenses, payroll, budgeting
o Hire, train and coach, and terminate all department staff
o Create work schedules to ensure proper coverage and customer service needs
o Work with tech team to ensure all games and attractions work properly
o Ordering of all redemption prizes, repair and replacement items
o Work with senior leadership in ensuring Fun Center supports its gaming operations
Coordinate all special events including birthday parties, private rentals and group outings
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Oversee food and beverage operations of snack bar
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o Ordering and maintaining PAR levels on all items
o Manage cost of goods, waste and shrinkage
o Ensure all food handling procedures are being followed
o Research new items to offer, remove under performing ones
Work with surveillance and loss prevention departments
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o Investigate losses, shrinkage and cash shortages
o Ensure all cash handling procedures are being followed
Research new attractions and revenue opportunities
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Created “Escape”, a teen nightspot which increased revenues and exposure to community
Developed “Black Light Mini Golf” and increased revenues over 200%
Brought in new attractions including pool tables, instant prize games, and rock wall
General Manager
Adventure Zone Family Fun Center July 2003 - Nov 2005
Indoor Laser Tag and Inflatables fun center featuring the largest laser tag arena in Northern
California, birthday parties, video arcade and snack bar.
Oversee daily operations of Laser Tag family fun center
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o Hire, train and manage all front line staff and managers
o Create work schedules to ensure proper floor coverage
o Ensure all equipment is in proper working order
o Order all supplies, packaged food and repair/replacement items needed
o Revenue collection of arcade machines, vending machines and register sales
Develop marketing and public relations campaigns
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o Create monthly marketing calendar with daily specials
o Execute monthly direct mail campaign to active database
o Establish community relationships with churches and other non-profits
o Write and distribute press releases to local media promoting our special events
Organize corporate outings, special events and private outings
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o Develop sales materials and sell corporate teambuilding and outing programs
o Sell all-night lock-ins, birthday packages and other exclusive rental packages
Stuart Takehara – abnisn@r.postjobfree.com - 916-***-****
Adtec Promotional Marketing
Owner/Operator 1996 - 2001
Owned and operated small advertising agency. Started selling advertising specialties, company
evolved into a full service agency with media buying, graphic design and creative services.
Business to Business Sales
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o Call on business clients looking to increase sales
o Conduct needs based analysis on company and its target consumers
o Create and execute presentations to boards, business owners and executives
o Work with 3rd party vendors on ensuring quality production
Business Networking
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o Participate in business networking events
• Member, Ambassador, Sacramento Metro Chamber, Asian Pacific Chamber
• President LeTip Sacramento Lunch Club
o Did over $1M of referral business, largest chapter in region
Research trends and new revenue opportunities
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Analyze return on marketing efforts
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Hire and train outside sales staff
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Attend annual trade shows and conferences to keep ahead of competition
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Marketing and Promotions Director / Producer
Various radio stations in Sacramento market 1994 - 2003
Started in 1994 as promotions intern, working up to Marketing and Promotions Director. Responsible
for developing station and sales promotions to increase ratings, revenue and market share.
Promotions / Marketing Director
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o Create station promotions to “get more people to listen longer”
• Manage all on-air contests and prize giveaways
• Maintain and update station promotions calendar
• Develop community events and non-profit activities
• Write all promos and DJ copy for on-air presentation
o Work with business and non-profit communities
• Coordinate television media on public relations activities and cross-promotions
o Staff and program development and management
• Manage all full-time and part-time promotions crew
• Work with local colleges in developing and managing internship programs
Special Events Management
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o Coordinate all special events and station promotions
• Concerts for 3,000 – 15,000 people
• Charity golf tournaments
• Trade shows and speaking engagements
• Sales promotions and live broadcasts
Morning Show Producer
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o Contribute to the success of the morning show’s ratings
o Screen calls prior to being placed on-air
o Research and schedule all guest interviews
o Oversee all promotions and marketing related to the morning show
o Participate in on-air bits, discussions and contests
Stuart Takehara – abnisn@r.postjobfree.com - 916-***-****