Manager Marketing

Zulfiqar Kazi 805-***-**** ****.********@*****.***

Accomplished Marketing Executive with a thirst for complex business development challenges. An

eCommerce growth catalyst, with the ability to lead major client assessments and transform businesses to greater

profitability and productivity. Excels in executing online strategies in competitive markets, resulting in increased

market presence, customer acquisition and revenue growth. Deep understanding of web data analysis.

• Superior communication and motivation skills; a builder of top-performing teams.

• Creative, innovative and forward-thinking; adept at handling challenges with thoughtful, clearly-defined

strategies.

• Flexible in responding to constantly changing organizational, financial, customer, and market demands.

• Top-of-the-line presentation, negotiation, and relationship management skills.

• Honored and recognized for unparalleled performance in management and project contributions with multiple

stock awards, client commendations, leadership awards, and peer-to-peer awards.

KEY QUALIFICATIONS

CUSTOMER ACQUISITION & RETENTION • STRATEGIC PLANNING • SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE MARKETING • EMAIL MARKETING • CATALOG/DIRECT MARKETING • WEB ANALYTICS

CUSTOMER INSIGHT STUDIES • WEBSITE DESIGN • SHOPPING CART SYSTEMS

CAREER HIGHLIGHTS

Life Technologies, Carlsbad, CA 2008 – 2009

A $7B global biotechnology tools company with 9,500 employees worldwide

Senior Manager, Global eCommerce • Online Marketing

Displaced competitors by breaking through technology roadblocks for $500M divisional global internet sales.

Meticulously documented internal web channel processes and designed successful B2B and B2C target strategies for

the Americas, Europe, China, Japan, Australia, and Asia. Instituted creative process improvements, innovative online

marketing campaigns, and tactical revenue and conversion strategies. Fully accountable for the entire content of two

popular channels, www.invitrogen.com and www.appliedbiosystems.com.

Key Highlights & Contributions

• Persuaded multiple internal groups and stakeholders of the need to redesign internal web channel processes

that resulted in reduction of time and effort by 20%.

• Executed innovative market positioning by optimizing search traffic, creating new content, modernizing the

checkout process, and identifying a clear call to action for each page that substantially reduced cart

abandonment. These initiatives resulted in revenue growth of 18% ($513M), a 10% conversion rate, and a 15%

SEM click-through rate increase.

• Incorporated an efficient web channel operating mechanism and designed editorial guidelines to enable

improved search engine indexing that resulted in a 14% increase in annual traffic. Error rates were reduced 10%

and new content development by 17%

• Resolved complex business challenges by evaluating customer insight studies. Attained peak levels of Average

Order Value (AOV) performance through the institution of new cross-sell opportunities that increased the AOV

7% and the Net Promoter Score (NPS) by two points.

Zulfiqar Kazi, continued

Amgen, Inc., Thousand Oaks, CA 1999 – 2007

A $14.8B biotechnology company with 14,000 employees.

Manager, Online Marketing Group

Applied thorough understanding of user-site flow dynamics of online marketing technologies and strategies to

envision smart solutions that accelerated the visibility and growth of a high-profile CRM project for oncology

healthcare professionals. Capitalized on trends, evaluated competitive activity, and established a web metrics tool to

define measurement requirements.

Key Highlights & Contributions

• Expertise in all facets of successful online marketing strategies, and the talent to effectively persuade senior

management personnel in its benefits resulted in being entrusted with establishing the organization’s first online

marketing group comprised of 15 FTEs and a multi-million dollar budget.

• Modernized the organization’s online presence through expertise in SEO optimization, traffic quality analysis,

increasing conversion percentages, e-detailing, web portals, customer segments, site optimization, and

consolidation of common website functions into a reusable code library. The consolidations enable use of an

enterprise Content Management System.

• Overhauled internal processes such as reducing web vendors and agencies and successfully negotiating

improved vendor rates that resulted in expanded web channel effectiveness.

Program Manager, Program Management Group

Lead business expert in the creation of a fully automated enterprise-wide system that included precision in

monitoring and tracking of the legacy systems and processes. Supervised employee development, and directed the

activities of more than 40 multiple functional teams and direct reports during the complex consolidation of four,

separate Learning Management Systems into a web-based Customer Alignment Systems for 1,600 users.

Key Highlights & Contributions

• Researched and evaluated vendor selection process, selecting only those who met rigid quality standards.

• Created multiple internal web portals across business units and operational groups that resolved communication

issues, increased efficiency, and drove speed and results.

• Successfully maintained a culture of teamwork and contribution through expertise in fostering empowerment

and accountability, leading to leaps in productivity, profits, and customer satisfaction.

ADDITIONAL EXPERIENCE

Marketing Analyst, Kaynar Technologies, Inc., Fullerton, CA (1998-1999)

Evaluated competitive intelligence in the aerospace industry.

Marketing Specialist, Compu-Soft Technologies, Buena Park, CA (1996-1998)

Oversaw the development of product showcases, new product profiles, and marketing content.

International Group Marketing Associate, AST Research Inc., Irvine, CA (1995-1996)

In charge of affiliate program management.

EDUCATION

MBA, Marketing and International Business, National University, San Diego, California

BBA, Marketing, National University, San Diego, California

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