Marketing Manager

DAVID AUSTIN

**** ****** **** ********, ** ***** 501-***-**** abnij0@r.postjobfree.com

RESULTS-DRIVEN BUSINESS LEADER

High performing leader with an MBA and proven ability to consistently deliver superior business results and add

measurable value across multiple industries. Able to think strategically and deploy intricate strategic initiatives

with precision and clarity. Seasoned manager adept at leading cross-functional teams, delving into complex

business challenges, and driving change in a fast-paced environment. Strong competencies in strategic

planning, project leadership, business consulting, analytical problem-solving, and developing, implementing

and managing marketing programs.

Leadership Strategic Planning Project Management Business Consulting Marketing Management

New Program Development Multi-Media Marketing Program Management

Program Branding & Brand Positioning Channel Marketing Market Analysis

Contract Administration Analytical Problem-Solving Public Relations Business Development

PROFESSIONAL EXPERIENCE

NATIONWIDE INSURANCE – Nashville, TN

Nationwide Insurance is a Fortune 100 company and one of the largest insurance and financial services

companies in the world with over 16M policies in force and $22B in annual revenues.

Senior Business Consultant 2003 - Present

Provided business and marketing consulting to over 100 Agency owners in the South Central Region. Selected

to join corporate consulting group focused on high profile special projects for senior management related to risk

mitigation and companywide marketing initiatives.

Performed in-depth financial analysis, identified key risk factors, and made “fund or buy-out”

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recommendations to Regional VP’s and Sales Officers regarding national Agency Executive program;

recommendations accounted for incremental business capital investment exceeding $9M

Conducted first in-depth evaluation of company’s nationwide Independent Agency Acquisition, Merger, and

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Capital Access Loan programs; Acquisition portfolio represented $17M in annual revenue, Merger portfolio

represented $121M in annual revenue, and Capital Access Loan portfolio represented $82M in loan value;

presented key findings to senior management regarding effectiveness of programs and ROI

Developed business plans, P&L’s and funding requests for 25 Independent Agent acquisitions resulting in

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closed acquisitions exceeding $23M in new annual revenue

Developed business plans, P&L’s and funding requests for 22 new Agency Executives resulting in over

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$9.4M in new capitalization for new Agency Executive hires

Developed business plans, P&L’s and funding requests for 60 Capital Access Loans securing over $5M in

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new capital funding to grow existing agencies

UNIVERSITY OF ARKANSAS MEDICAL SCIENCES – Little Rock, AR

Project Director 2003

Hired to ‘turnaround’ a joint research project funded by University and Veterans Administration. Directly

managed 14 researchers and $2M annual budget.

Increased phone survey response rates by 25%

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Converted 20% budget overrun to under-budget performance and returned project to original schedule

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Designed and implemented new Research Analysis & Reporting system

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ENTREPRENEURIAL

Private Consulting – Magnetic Energy Limited, Huntsville, AL 1999-2002

Provided strategic business planning for inventors of new power generation technology.

Authored a Strategic Issues White Paper including key stakeholders analysis and identifying key strategic

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business and marketing considerations for commercializing new power generation technology

David Austin Page 2

Led efforts to seek funding from investor groups including electric utility partners, private investors, and

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grants

Developed Business Plan that resulted in $3.5M grant to fund prototype development

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Private Consulting – Energy Master Home, Little Rock, AR 2000 - 2001

Provided strategic marketing and operational efficiency consulting to HVAC company serving the greater Little

Rock metropolitan market. Deployed repositioning and multichannel marketing strategies.

Repositioned company by creating new differentiated value proposition – shifted focus from traditional

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HVAC sales, service and installation to more inclusive “whole house energy efficiency” focus

Rebranded company and launched multi-media marketing campaigns resulting in a 75% increase in

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annual revenues

Increased penetration of new construction segment through targeted campaign and building relationships

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with builders who specialized in energy efficient construction

Increased company profitability over 25% through increased sales, improved scheduling, and new pricing

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strategy

ENTERGY CORPORATION – New Orleans, LA and Little Rock, AR

Entergy Corporation is a Fortune 500 electric and natural gas utility serving over 2.7M customers in Arkansas,

Louisiana, Mississippi, and Texas with annual revenues exceeding $11B.

Segment Manager – Residential Marketing 1996 - 1998

Promoted to new Segment Manager position. Recruited and staffed this new department. Drafted strategic

plan for Entergy’s residential marketing efforts in four state service area.

• Led the program development and successful launch of new Comfort Crafted Home program

• Built strategic alliances with Energy Rated Homes, Norwest Mortgage, and key builders

• Reestablished significant presence in the residential new construction market through comprehensive

advertising in major trade journals, TV, radio, bill inserts, customer and builder seminars, and Parade of

Homes

• Launched direct marketing fulfillment process through new Entergy Direct 1-800 service in support of multi-

faceted promotional campaign

• Team leader for Entergy’s Louisiana Initiative – developed strategic and tactical plans for company’s gas

business development efforts

• Team leader for Entergy’s Gas Competitive Market Structure Initiative – presented final recommendations

to company’s Competitive Strategy Oversight team

Residential Program Manager 1993 - 1996

Promoted to new position to mange the company’s residential program portfolio in four states. Developed

strategic and tactical marketing plan, sales goals, and managed $3M annual budget for Entergy’s 4

autonomous State Marketing & Sales organizations. Key liaison to Residential Sector Executive, VP of Energy

Services, and company’s Least Cost Planning group.

Created and implemented new Home Remedies TV and Radio series focused on home energy efficiency

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resulting in over 850 new customer leads for company’s residential marketing programs

Led “Best Practices” evaluation of Entergy’s and Gulf States Utility’s residential marketing programs in

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support of Entergy/Gulf States merger

Prepared testimony for regulatory review of Entergy’s Customer Controlled Load Management pilot

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program in AR and interrogatory responses for company’s Demand Side Management and Least Cost

Planning regulatory filings in 4 state service area

Senior Staff Marketing Analyst, Market Analyst 1987 - 1992

Team leader for corporate task force challenged with developing and implementing new product

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development process ($1.9M annual budget) and providing training for 50 new product development team

members in 4 states

Managed marketing research projects for residential sector - $700,000 annual budget

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Implemented company’s first project to explore non-traditional segmentation methodologies based on

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demographics, psychographics, and energy use behavior

Prepared $8.5M annual operating and capital budget for centralized marketing headquarters organization

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David Austin Page 3

Coal Contracts Analyst 1983 - 1987

Administered Western coal supply agreements representing over 10M tons delivered annually to company

power plants, developed monthly cash flow forecasts, and performed incremental cost analysis for determining

optimal coal supply alternatives.

Represented company at monthly operations meetings with joint venture mining partners (Peabody Coal

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and Panhandle Eastern)

Led successful negotiations with Wyoming State Land Commissioner to reduce company’s royalty

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payments

Developed analysis methodology and conducted economic feasibility study to assess the financial impact

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on ratepayers of Arkansas Coal legislation – authored and delivered comprehensive report to company

senior management

AMAX COAL COMPANY – Indianapolis, IN

The nation’s 3rd largest coal producer; a subsidiary of AMAX, Inc. – a worldwide supplier of metals and energy.

Coal Contracts Analyst 1981 - 1983

Led analysis and delivered executive briefings for: an $850M joint venture mining proposal, a $200M

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contract renegotiation with a major electric utility customer, and a $50M deficient tonnage settlement

Initiated and authored “white paper” for senior management addressing pricing methodologies inherent in

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company’s coal supply portfolio and the sensitivity of company’s profitability given varying levels of mining

efficiency

FORMAL EDUCATION

Master of Business Administration, Finance 1980

Pamplin College of Business, Virginia Tech, Blacksburg, VA (Honors)

Bachelor of Science, Industrial Management 1978

University of Tennessee, Knoxville, TN (High Honors)

PROFESSIONAL TRAINING & DEVELOPMENT

Nationwide Insurance Leadership Development Program, 2006

Entergy Executive Development Program, The Wharton School, University of Pennsylvania, 1998

Marketing Management Executive Program, Columbia University Graduate School of Business, 1993

Economic Analysis & Decision Methods, Colorado School of Mines, 1982

OTHER PROFESSIONAL EXPERIENCE

Joint Publications, Electric Power Research Institute Research Symposium, 1992

“A Behavioral-Based Segmentation Methodology – The Next Step Beyond”

“The Method of Data Collection May Affect Your Answer: A Study of Mail Non-Response Bias”

President, American Marketing Association, New Orleans Chapter, 1989 – 1990

During tenure increased chapter membership by 15%, increased program attendance by 45%,

and increased chapter revenues by 35%.

Gratis Marketing Consulting – United Way of New Orleans & New Orleans Symphony, 1988

Substitute Teacher, Holy Cross College (New Orleans) – Marketing and Managerial Accounting, 1988

Keynote Speaker, Small Business Administration Marketing Series: “Pricing Seminar”, 1987

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