Management Marketing

OLGA DRAGUNSKY

**** *. ********** ***. #*

Chicago, IL 60614

312-***-**** (mobile)

**********@*****.***

EVENT PLANNING AND MANAGEMENT/MARKETING EXECUTIVE

A creative, results-proven marketing professional offering over 15 years experience in

public relations, communications, event planning and coordination, trade show

management, and utilization of media. Superior experience in researching and selecting

venues, negotiating contracts for services, hiring and training staff, working with vendors

and sponsors, and creating meeting promotional materials and attendee registration

processes. Thorough understanding of financial and budget management, teamwork, and

handling complexities.

EVENTS PORTFOLIO

UIC Medical Center Department of Neurosurgery: NeuroVascular Symposium

(Chicago, 2008), Grand Rounds (Various Chicago Hospitals, 2008)

Reproductive Genetics Institute: American Infertility Association (AFA) annual meeting

(New York, 2005) American Society of Reproductive Medicine (ASRM) annual meeting

(Philadelphia, 2004), National Society of Genetic Counselors (NSGC) annual meeting

(Orlando, 2004), Chicago Association of Reproductive Endocrinologists (CARE) Monthly

Meeting (Chicago, 2002-2006), Grand Rounds (Various Chicago Hospitals, 2002-2008),

International Annual Baby Reunion (Chicago, 2002-2005)

Con-Tech Lighting: Hospitality Design (Chicago, 2000), Lightfair (New York, 2000 and

Las Vegas, 2001), Global Shop (Chicago, 2000)

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PROFESSIONAL EXPERIENCE

Freelance Consulting/Marketing and Sales - Advanced Dental Studio, Inc., University

of Illinois at Chicago Department of Neurosurgery, Cord Blood Cryogenics LTD.,

Chicago 2006-Present

Establish and maintain relationships among all referring physicians through special events

and educational programs.

• Participate in forecasting and budgeting meetings.

• Plan and implement special events and educational programs.

• Produce progress reports for the senior management/medical directors.

• Maintain detailed database of prospects and referring physicians to facilitate follow

up.

• Write and produce printed literature.

Project Coordinator - UIC Medical Center, Chicago 2005 – 2006

Promoted UIC’s Reproductive Endocrinology and Infertility (REI) Department throughout

Chicago Metropolitan area.

• Networked with referring physicians and generated 40% higher patients flow.

• Produced follow up letters of patients’ course of treatment to referring physicians

for entire department.

• Negotiated with vendors and pharmaceutical representatives to allocate funds for

educational programs.

• Developed promotional and referring programs for REI Department.

• Participated in the development of UIC’s Internet site and printing materials.

Marketing Director - Reproductive Genetics Institute, Chicago 2002-2005

Gained exposure through successfully organized national and international trade

shows/public events directed toward physicians and patients.

• Initiated and conducted press conferences and interviews with national and

international media.

• Monitored budgets and developed post-event reports.

• Orchestrated copywriting, design, and print production of marketing materials,

advertising and media negotiations.

• Designed advertising campaigns for newspapers, national magazines, direct mail

and radio that resulted in revenue and patient growth of 20%.

• Established working relations with national medical organizations to gain exposure

for RGI and its physicians.

• Administered physician presentations to hospitals, physician groups and patients to

gain local support for practice.

Advertising Director - Con-Tech Lighting, Northbrook 1999-2001

Directed a team that developed exhibits for trade shows that included concept creation and

design. Oversaw budgetary and logistical details. Coordinated and executed special events

in conjunction with the shows.

• Increased overall sales of product lines by 30%.

• Developed public relations strategy for print media and organized direct marketing

programs for business prospects.

• Produced trade show promotional materials and follow up letters to potential

customers.

• Organized product training sessions for internal and external manufacturer

representatives.

• Directed the development of Con-Tech’s internet strategy to market more than

2000 products through e-commerce while collecting vital market research data

from customers and prospects.

EDUCATION

The George Washington University, Washington, D.C., B.S., 1992. Major: International

Marketing Management.

Monterey Peninsula College, Monterey, CA, Certificate: Hotel/Motel Management.

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