Xavier Orozco-Avilés
Cell: (1-925-***-**** **** Foxhill Dr., Martinez, CA 94553 E-mail: abnias@r.postjobfree.com
Logility Expert - Statistical Forecasting - Demand Management - Supply Chain Leadership - Project Management
PROFESSIONAL PROFILE
Four successful SOP full cycle implementations and one budgeting implementation using different softwares in a leadership role.
10 years of progressive experience in a CPG manufacturing environment in international multi-plant companies, with 8 years at
management level in a cross-functional environment.
Logility Expert [2 implementations] with strong knowledge of IT systems, market research data, and supply chain management.
Experienced implementing changes and redesigning processes in operational management.
Self-directed. Team player. Dynamic speaker. Proactive. Bilingual.
Technical Competences
Proficient in use of:
Logility DP/IP/RP, SAP PP/MM/SD, Crystal Reports, Cognos, Business Objects, Wal-Mart Retail Link, Nielsen, Microsoft applications
(Access, PowerPoint, Project, Outlook, Explorer, Visio, Word, Excel).
Other technical skills:
MPS/MRP/DRP ! Production control & planning ! Systems Analysis & Design ! SQL ! Info cubes for supply chain and sales ! Foreign
trade ! Strong statistical forecasting skills ! Databases.
Experience Summary
2008-Current Global Demand Manager [Abbott Laboratories] Alameda, California
• Global Demand Manager for the Diabetes Care Division with annual revenue of 1.5B dollars.
• Played key role in the global implementation of Logility as a Subject Expert Matter and training of four international regions.
• Contributed to the design of several business processes to revamp the previous excel-based forecasting process.
• Collaborated on defining the pyramidal structure and reviewed with IT the quality of the global master data to upload into Logility.
• Developed processes to build forecasts and budgets for annual and long-term strategic planning.
• Assisted the Global Operations team on implementing the IP/RP modules and on the inventory and replenishment policy definitions.
• Execute systems and processes as a super user to support the Global SOP process and monthly Global Demand Review meetings.
• Coordinate with Global Marketing and country managers on the introduction of new products in 60 countries. Agree with Operations
on inventory decisions of current products and NPIs.
• Participate in global demand review meetings with the regions, global marketing and operations to get a consensus on the forecast.
• Prepare a comprehensive set of reports to analyze on a monthly basis the forecast accuracy, forecast variances, EOL/NPI inventories,
product transitions and obsolescence, production constraints and areas/countries performance against annual goals. Analyze variances
of actual results to plans and provide useful insights on the source of variances to top management on the executive SOP meetings.
2007-2008 US Demand Planning Manager [Chicken of the Sea International] San Diego, California
• Demand Manager for the $480M US market with one plant in Samoa and another in Thailand and different suppliers from Asia.
• Successfully reimplemented Logility in six months to forecast highly seasonal products in six warehouses with long lead-times from
Asia. Redesigned a new agile pyramidal info-structure that helped increase forecast accuracy at the UPC level from 50% average to
70% during the first three months post-implementation. Achieved an inventory reduction for about 16 million dollars from 106
million immediately by improving the forecast accuracy.
• Masterminded a best-in-class SOP process that simplified, integrated and synchronized the operational with the commercial and
financial activities. The new pyramid integrated the sales, logistics and financial information, obtaining a collaborative multi-
functional process. Coordinated with the Financial Planning Manager to valorize the forecast at any level [company, product group
or UPC] and to model the gross margin and the P/L for top management meetings held with the parent company from Thailand.
• Led the Logility project by identifying new processes, roles and accountability, software tools, new reports, training needs, master
data maintenance and cleaning tasks. Designed Logility for future scalability by defining the right user data fields.
• Developed specifications, process blueprints, gaps and RICEFs identification, written procedures, executive and statistical KPIs
reports, cut-over and user acceptance testing, training of Sales and Marketing Directors, templates of potential improvements for the
mid-term by using empty user arrays, master data cleaning and validation, black-out of old pyramid and go-live of the new pyramid.
Supervised the integration interfaces, developed test plans and systems tests. Resolved production incidents.
• Achieved twelve more licenses for Sales Managers to collaborate by manually overriding the statistical forecast with the best updated
information.
• Implemented the DP and IP module and evaluated the RP module to replace the DRP legacy system.
Xavier Orozco-Avilés 1
• Partnered with IT to define the specs of a comprehensive infocube to have exception and metric reports based on the Logility
database. The infocube allowed me to control the supply chain by displaying information like the monthly forecast, purchasing
orders, transit inventory, MTD sales, fill rates, forecast accuracy, forecast accomplishment, weeks of cover, and revenue analysis.
• Collaborated with Trade Marketing to analyze the market share, trends and the product segmentation map based on Nielsen reports,
and use Logility to validate promotional plans on key customers.
• Implemented product life cycle methods to forecast new product introductions with no historical information.
• Created a pre-SOP meeting to operationally analyze the unbalance between demand and supply with the Marketing Directors to
adjust the forecast if needed and gave feedback to the Sales Managers about the forecast constraints.
• Reviewed Budget Shortfalls during the executive SOP meeting to reconcile forecasts with financial goals suggesting promotional
activities to leverage the forecast consumption.
• Defined and created the conversion of the SOP process into a Financial SOP process by cloning Logility into a real-time budgeting
tool that received adjusting online entries from sales representatives, managers and directors during the annual budgeting process.
• Monitored forecast consumption by DC/SKU in real time using the Logility’s database and the ERP system.
• Defined with IT the development of maintenance interfaces and the reporting tools to help me reconcile data integrity between the
AS400 source system and Logility to ensured clean data migration.
• Built consumption models with POS data from few customers and reviewed against Logility shipment data. Analyzed the effect of
promotional activity on retailers as reference for adjusting future forecasts.
• Supervised the DRP planner and defined inventory policies for all warehouses. Achieved more than 96% average fill rate for 2008.
2005-2007 Latin-America Demand Operations Manager [VeriFone] Sacramento-CA / Miami-FL
• Managed five Operations supervisors in Miami, Argentina, Mexico and Brazil.
• Implemented in Latin America (LAC) an SOP process with Demand Solutions while updating Oracle. Assisted the region to grow
from $15M to $44M in a two-year period, by improving the forecasts that supported regional marketing programs, controlling
revenue management and risky opportunities, and coordinating with contract manufacturers. LAC sales grew by 150% from $60M in
2005 to $170M in 2007 fiscal year.
• Kept the LA region with zero backorders at the end of the quarter for six consecutive quarters until my leave.
• Responsible for stating the LAC quarterly revenue and GM% on the revenue weekly call with the CFO, Operations VP, Emerging
Markets VP, Global Sales Controller and Supply Chain VP. Since the company went public, the revenue weekly calls allowed us to
forecast the quarterly global revenue before publicly declaring the quarterly profits.
• Led and coordinated the monthly forecasting process by means of regional weekly meetings and the LAC executive SOP meeting to
achieve consensus between the countries General Managers, Marketing Directors and the Emergent Markets VP.
• Managed regional inventory levels of finished goods for the LAC market. Achieved drastic inventory reductions in Brazil down from
three to one month of cover while keeping the same customer service.
• Coordinated risk build priorities with contract manufacturers (CMs) in situations where Sales Managers negotiated deals with
reduced visibility and lead times to meet the Revenue Commitment were at risk.
• Supervised the distribution operations by air and sea to the different countries in LAC by managing the export activities with the
contract manufacturers in Brazil, China, Mexico and the U.S. Dealt directly with freight forwarders, brokers, customers and CMs.
• Developed a set of reports to start reviewing the performance of the Sales Managers and the supply chain department.
2002-2003 Demand Analyst Manager [Kimberly Clark] Guayaquil-Ecuador
• Improved with SAP the forecast accuracy which drove a $3M inventory reduction, 7% working capital reduction and $1.2M of inter-
company distribution cost savings in the year of the go-live.
• Regional Demand Manager of a $100M market of a personal care global manufacturer. Managed 3 local plants and 2 local DCs.
• Supported the SAP system as a super-user for the Andean region, on the PP/ MM/SD modules used in the SOP process.
• Optimized statistical forecasting models, for four business units and more than 500 products, through evaluation of sales trends and
seasonality to assure logical consistency with historical demand patterns, marketing channels and marketing plans.
• Coordinated the monthly forecast committee with Marketing and led the weekly scheduling meetings with Production.
• Managed the demand/supply balance at various warehouse locations. Supervised the MPS, DRP and MRP runs.
• Managed finished products transfers between regional DCs located in five different countries.
• Supervised Staff (7 people between Purchasing, Planning and Distribution), as well as trained employees on SAP processes.
• Defined, executed and controlled supply chain policies, objectives, and procedures for both raw material and finished goods.
• Managed an annual budget of $30 million dollars to procure raw materials and finished goods.
2002 RUMBA SAP - Process Forecast To Stock (2002) [Kimberly Clark] Andean Region-South America
• Led for one year the supply chain team during the SAP implementation of the RUMBA Project (Regionally Unified Market Building
Accelerators) in Venezuela, Colombia, Ecuador, Peru and Bolivia.
• Implemented the Forecast-To-Stock, Requisition-To-Payment and Order-To-Cash processes; standardized the regional master data
and participated in change management.
• Set up the parameters for 8667 SKUs, 150 work centers, 1307 BOMs, and 2054 production versions of KC Andean. Configured and
integrated operational parameters of Intermarket Supply Chain for the Andean region.
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• Coordinated the Cut-Over from the legacy system. Led, with KPMG consultants, the Go-Live in one country.
• Developed Supply Chain metric and reports based on corporate guidelines using the SAP’s business warehouse to report monthly
results to the LA Supply Chain Director.
• Tested the processes flow and coordinated the user acceptance testing (UAT) of all transactions.
• Participated in change management training.
1998-2001 Planning Manager [Kimberly Clark] Guayaquil-Ecuador
• Developed production plans for two plants and one subcontractor and managed inventory levels in two DCs and in the plants.
• Achieved improvements of operational metrics by developing KPI reports through a supply chain planning cube implementation with
Cognos.
• Purchased global brands of finished goods from other KC branches like Colombia, Brazil, Perú and the US. Supervised all domestic
and international purchasing activities. Solved Import/Export issues dealing directly with freight forwarders and exporters, supporting
the foreign trade department.
• Elaborated budgets and cash flow for purchases. Managed and supervised subcontracting.
• Developed and executed plans to reduce slow moving and obsolete inventory. Planned for smooth product end-of-life exits to
minimize inventory write-offs, assured daily cycle counts were performed. Supported new product introductions.
Career Chronology
Global Demand Manager Abbott Laboratories - Alameda, CA 2008 – Present
U.S. Demand Planning Manager Chicken of the Sea International - San Diego, CA 2007 – 2008
Latin-American Demand Manager VeriFone Inc. - Miami, FL 2005 to 2007
Mechanical Engineer California’s Board of Contractors - Sacramento, CA 2004
Demand Analyst Manager Kimberly Clark - Andean Region 2002 to 2003
Planning Manager Kimberly Clark - Ecuador 1998 to 2001
Production Engineer Diamasa - Ecuador 1994 to 1996
Education & Training
1. MBA in process – CSUEB Hayward - CA
2. MSc. Computer Integrated Manufacturing, 1998 - Polytechnic University of Catalonia Barcelona – Spain
3. Certificate in Purchasing, 1998 - Catalonian Institute of Logistic Barcelona – Spain
4. Bachelors in Mechanical Engineering, 1996 - Polytechnic Superior University Guayaquil – Ecuador
Professional Development Courses: APICS, Foreign Trade Management, Containers, Logistic Management, Supply Chain Management,
Shipping Business, Total Control Loss, ISO 9000, Dale Carnegie, Six Sigma.
Professional Honors
1. Full Scholarship from the German Academic Exchange Service (DAAD) to visit factories in Germany during two weeks.
2. Full scholarship from the Foundation of Science and Technology of Ecuador to study in Spain. Selected from more than 200
applicants.
3. Selected by Kimberly Clark Ecuador to implement SAP as a team leader in the Andean Region.
4. Institute of Business Forecasting speaker – February 2009.
Personal references (Contact information available upon request)
Doug Daniels – Sales representative, Logility
Larry Sindelar – Director of Implementation Services, Logility
Ignatius Dharma – IT Director, Chicken of the Sea International
Tara Milligan – Marketing Director, Chicken of the Sea International
Bill Nichols – Marketing & Emergent Markets Vice-President, Verifone
Fernando Lopez – Latin American and Caribbean Sr. Vice-President & General Manager, Verifone
Information available upon request
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