Rebecca Streby
Cincinnati, OH **255
Energetic, creative thinker, team player, quick study skill set
Courage to think “outside the box”
Leader in Harvard University based innovation/ideation processes
Proven track record with award winning visual/conceptual innovation in package design
and branding
Experience with stage-gate and 360 degree package development process
Successful multi-national account management and new business development skills
Extensive customer relationships across many market segments in the rigid packaging
industry.
CAREER OVERVIEW
2008 – Present – STEINHAUSER, INC. – National Account Executive
Responsible for business development in CPG package label sales with Henkel-Dial, Johnson &
Johnson, Jim Beam Brands, Hershey’s. Targeted growth through establishing a business
strategy, communication standards and a value-added selling program. Increased sales
revenue by 10% in one year.
2004-2007-AMCOR PET PACKAGING-Diversified Products Division-Account Mgr.
Responsible for the commercial management of “active” key national accounts such as ACH
Foods, JM Smucker, Hormel, Frito-Lay, Kroger, HJ Heinz, Kraft Foods.
Developed an average of new sales growth for a 5 year period of 12.5% annually. These
organic and creative growth initiatives were implemented by new package designs and product
line extensions.
Experience with “value” differentiation selling and marketing by utilizing selling tools like Sales
Force.Com
Appointed seat on the cross functional Corporate Innovation/Design Committee
1995-2003 AMCOR PET PACKAGING- Marketing Manager
Managed and coordinated all divisional public relations and advertising programs
Cross functional leadership role in directing all new package design projects
Responsible for all annual industry trade show participation and set up
Developed strategic market research for selling tools for the commercial teams
Active driver in designs for Vlasic Pickles and Amcor Powerflex containers – DuPont Awards
Key development roles in Karo Syrup, Knorr Spices, Powerade and Gatorade container designs
1989-1995 AMCOR PET PACKAGING- Division Manager of Packaging/Labeling
Leadership role in managing and directing all divisional packaging and label inventory
Coordination of all new graphic design development for all customers
Developed a concise systemized control process for managing complex customer packaging
/label matrix…implementation of this new inventory program saved the company $2.3 million
dollars annually on label obsolescence and inventory
Interfaced with all multi-national companies like Coca Cola, Pepsi, Cadbury Schweppes,
Campbell Soup Company, Ocean Spray and others with regards to all packaging materials and
labeling requirements
1985-1989 G-GRAPHICS-Creative Director
Managed the creative graphics department of a lithographic printing company
Responsible for new business development selling new creative concepts to select target
markets and accounts
1981-1985 FREELANCE GRAPHIC DESIGN
Created a full service graphic design company, selling my expertise and services to Michigan
based customers such as The Henry Ford Museum, Greenfield Village, AV Connection, Maritz
Communications, and Sandy Corporation
1978-1981 THE LUSTRATION COMPANY L.L.C. CO- OWNER
Created and developed a successful personal family owned commercial maintenance business
Responsible for the development of new accounts
Directed and managed all company marketing and advertising.
EDUCATION
1978 CENTER FOR CREATIVE STUDIES - Detroit, Michigan - BFA Advertising Design
2006 SALES FORCE AND QLIKVIEW Sales database training
2005 VERITAS Effective Negotiation Training
2003 SYNECTICS Harvard University based brainstorming/ideation facilitation training
2002 EFFECTIVE COMMUNICATION Cross functional/team communication skills
2001 CONFLICT RESOLUTION TRAINING
2000 PACKAGE DESIGN FOR BRANDING IMPACT
Several other personal selling skills programs were completed with focus on account
management and effective business development.
ACTIVE BUSINESS AND INDUSTRY REFERENCES UPON REQUEST