David Vogler Creative Director

917-***-**** abni5n@r.postjobfree.com

http://www.davidvogler.com

David Vogler has provided thought leadership to the world's most popular brands including NBC

Universal, Hulu.com, AOL, Marvel, MTV Networks, Sesame Workshop, TimeWarner and The

Walt Disney Company to name a few. A skilled executive creative director with the ability to

successfully sell big ideas, inspire teams, drive business goals, serve advertisers and increase

user engagement.

NBC Universal

Creative Director, Digital Media April 2006 - Present

Provide creative leadership to NBCU Digital Media Group and portfolio of web products. Lead

design direction for new digital products, start up businesses and acquisitions by NBCU.

Served on the initial leadership team that created hulu.com, the acclaimed video joint

venture between NBCU and News Corp. Hulu has been named web site of the year and

has been called "a trailblazing answer to how professional content can thrive on the

Web."

Lead design development of new female-targeted verticals for iVillage Properties

including NeverSayDiet.com and Momtourage.com

Established creative direction and prototype development for company-wide widget

initiative across the entire NBCU family of brands including NBC, Bravo, Sci-Fi, USA

Network and CNBC.

Modem Media / Digitas

Vice President, Creative Director January 2004 - April 2006

As Creative Director at Modem Media, the industry's oldest and most respected interactive ad

agency, David lead the team devoted to creating new products and marketing for AOL.

Relaunched People Connection, AOL's most trafficked vertical and their premiere social

networking hub. Rebuilt page logic, information architecture, interface design and site

organization.

Designed, built and formatted the Las Vegas City Guide site. Reconceived the city guide

franchise with heavily trafficked and desirable ad inventory. Featuring a flexible page

design, improved tools, fresh content, the site established premiere ad inventory slots.

Re-created AOL acquisition marketing site. Delivered strategic approach and design

execution. Considerably out performed previous site with a 30% subscriber increase in

first four weeks.

Designed AOL’s first internet-ready video player solution. Built new interface, strategy

and positioning.

Additionally, Vogler served as the Creative Director for the massive site relaunch of

SCANA.com, a $9 billion, Fortune 500, energy-based holding company based in

Columbia, South Carolina.

Lead a multi-disciplinary team to re-design the presentation layer, editorial voice and

information architecture of BearingPoint.com, a global management and technology

consulting firm serving clients in over 60 countries.

Created social networking concept studies for Bono’s (Product) RED initiative designed

to raise money for the Global Fund investing in African AIDS programs, with a focus on

women and children.

Mutation Labs Inc. A boutique studio set up to serve MTV Networks.

Chief Creative Officer September 2001 - January 2004

Recruited by investors to lead the creative direction of this bi-coastal web gaming company.

Acted as lead creative consultant for new business development. Acted as sole rainmaker,

bringing in clients such as Random House and TimeWarner in a challenging post-bubble

economy. Oversaw daily operations, managed team of designers, programmers and project

budgets ranging from $100K to $1.5 million. Entertainment clients included:

Sesame Workshop: created preschool games that generated the most traffic on

SesameStreet.com and have made the site the #1 preschool offering on AOL.

Oxygen Media: hired, for an eight month consultancy, to develop brand continuity across

media, including broadcast, product, print and online marketing.

Comedy Central: Designed and launched The Man Show web site, which generated a

buzz in the press and created a wave of successful media controversy.

Random House: Led team that built Seussville.com, the official site for The Estate of

Theodor "Dr. Seuss" Geisel.

TimeWarner: hired by GM of TeenPeople.com to promote their division launch with viral

marketing.

MTV Networks Online

Vice President, Creative Director June 1998 - September 2001

Developed and designed Nick.com, NickJr.com, NickatNite.com and TVLand.com. Sites

considered the gold standard for web entertainment in the youth market. Work received a

Webby and the Communication Arts Annual Award.

Built department, hired team and led the redesign of Nick.com and NickJr.com,

launching them into a leadership position as the Number One kid’s sites on the Web

(Media Metrix).

Designed new registration system for Nick.com, resulting in 3 million new registrations

per quarter.

Enhanced functionality of Nickelodeon’s suite of sites by adding streaming video and e -

commerce solutions.

The Walt Disney Company

Vice President, Kids Content, Disney Online November 1995 - June 1998

Recruited from Nickelodeon Online to create, develop and build suite of web products for the

Disney’s online division.

Managed design staff that developed the original Disney’s Daily Blast, the leading

subscription site for kids.

Developed the corporate identity for the online division, with direct input from Michael

Ovitz and Michael Eisner.

Created the D-Toy franchise to reach older youth market. Product line put a new twist on

an established brand, increased traffic and generated mainstream press.

Education

BFA., Communication Design, Pratt Institute, New York, 1985. / 4.0 GPA

Industry Activities

Vogler is a visiting professor at the School of Visual Arts and Pratt Institute. He has been a key

note speaker at many industry conferences, including the AIGA Brandesign Conference in New

York and the DOORS 5 Conference in Amsterdam. He has lectured at Carnegie Mellon

University’s Human Computer Interaction Institute and the American Film Institute. Vogler is a

contributor to the AIGA Journal of Design and a board member of ACM’s Computers in

Entertainment.

Industry Awards

New York Art Director’s Club Award, Society of Publication Designers Award, PRINT Magazine

Design Annuals, The AIGA Book Show Award, Graphis Design Annual Award, Gold Broadcast

Design Award, Communication Design Annual, Macromedia User Conference Best of Show

Media Coverage

WIRED, Brandweek, Adweek, The New York Post / Page Six, New York Newsday, I.D.

Magazine, The Wall Street Journal, HOW Magazine, Print Magazine, Metropolis, AIGA Voice,

Revision 3’s Internet Superstar, XM Radio’s Opie and Anthony Show, Pop culture blogs

PerezHilton and DListed.

More info and samples at:

http://www.davidvogler.com

http://www.linkedin.com/in/davidvogler

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