Marketing Design
Resume:
Randall Quick / Resume
Marketing / Business & Product Development / Conceptual Design
505-***-**** ***********@*****.***
URL: www.rrquick.com
EXPERIENCE SUMMARY
Twenty-five years of experience in marketing and business development for major brands in the
United States and for European markets; with fourteen years of experience in new media
marketing.
Experience working in multiple industries for retail products to sponsorship programs and affiliate
business development. Managed all product development levels from creative R&D and product
design to distribution relations, merchandising techniques, and marketing strategies. Participated in
directing several successful product and business launches.
MARKETING, MANAGEMENT & INDUSTRY EXPERIENCE SUMMARY
• Affiliate Relations
• Online Business Development
• Software, Apparel, Automotive and Sports Marketing
• Sponsorship Development
• Marketing & Advertising Strategy
• Advertising & Event Promotions
• Trade Show Management
• Retail Merchandising
• PR and Media Planning
• Brand Development & Management
• Business Operations Management
• Construction Management
DESIGN EXPERIENCE SUMMARY
• Conceptual Design
• Product Design & Development
• Advertising Creative & Production
• Software Interface Design
• Package Design
• Presentation Design & Production
• Website Design
• Catalog Design
• Broadcast Creative & Production
• Exhibit Design
• Illustration & Graphic Design
EXPERIENCE DETAILS
Galles Motor Company
Marketing & Advertising Director: (Dec. 1982 – Mar.1992)
Company Summary: Galles Motor Company is the holding company for sports franchises (Galles
Racing Indy Car Teams), automobile dealerships (Galles Chevrolet & Saturn of Albuquerque), and
oil change franchises (Valvoline Instant Oil Change).
I. Developed successful sponsorship programs for Galles Racing Indy Car
Teams; Drivers Al Unser Jr., Bobby Rahal, Danny Sullivan, Pancho Carter,
Geoff Brabham, and Roberto Moreno.
A. MARKETING & DESIGN CONTRIBUTIONS
1. Directed and created written and video sponsorship
presentations for all premium level sponsorships to major
corporations.
2. Helped to capture and retain major corporate sponsorships by
developing added value national promotions, merchandise and
hospitality programs.
3. Designed and produced Press Materials and Video Productions
for major sports celebrities, Al Unser Jr., Danny Sullivan, Bobby
Rachael, Geoff Brabham, and Pancho Carter.
4. Created sponsor-team branded look for Indy Cars, Drivers, and
Teams.
5. Directed the first on-car camera sponsor exposure techniques for
worldwide viewer ship. Galles Racing was the first sports team to
work with the inventors of the on board camera technology and
apply its use during worldwide televised sporting events.
6. Developed Team Membership Programs
a. Created multi-level membership packages
b. Coordinated Hospitality Events
c. Designed and produced Team – Member Newsletter
7. Improved logistics of “instant” manipulation of sponsorship logo
presentation on racecars and venue signage by placing Gerber
decal technology on-site at all racing events. Allowing for on the
fly and on-camera enhancement for clearer television visibility,
and instant in-view placement. This allowed for liquid
negotiations trackside, even minutes before major events began.
No other company or team had this service. Used cutting edge
technology to stay a step ahead of our competition to maintain
quality sponsorship benefits and relations.
8. Participated as a pit crew team member in over 100 Indy Car
racing event, including winning the Indianapolis 500, and the
CART Indy Car Series World Championship. Participating as a
pit crewmember and building unknown teams to world champions
in stows the real value of “TEAM” and gives a unique perspective
of sacrifice and rewards.
B. RESULTS
1. 1983: Adolph Coors $1,000,000 Premium Sponsor
2. 1984: Adolph Coors $1,500,000 Premium Sponsor
3. 1985-1987: Valvoline $3,000,000 Premium Sponsor
Adolph Coors $2,000,000 Premium Sponsor
4. 1988-1992: Valvoline $10,000,000 Premium Sponsor
5. 1983-1992: Estimated Associate Sponsors & Incentive
Programs -- $15,000,000
a. Toshiba
b. Chevrolet
c. Honda
d. Molson Brewery
e. Kraco Inc.
f. Red Lion Inns
g. Stroh’s Brewery
h. STP
i. Raychem
j. Bosch
6. Racing Performance Record Aided by Sponsorship
Contributions:
st
a. 1992 Indianapolis 500 1 Place Champions
b. 1990 CART Series Indy Car World Champions
c. 1990 Indy 500 2nd Place Winner
nd
d. 1989 Indy 500 2 Place Winner
e. Indy Car First Place Victories: 19
II. Designed and Managed Distributor Premium Product Incentive Programs
A. MARKETING & DESIGN CONTRIBUTIONS
1. Designed and managed all premium products incentive
programs. Managed all manufacturing, order processing, and
drop shipping.
2. Designed most premium products.
3. Designed and managed special product division. Designed the
world’s first mini-Indy car go-cart for mass production as a
premium and consumer product for Valvoline and Coors Light
brands sports marketing divisions.
B. RESULTS
1. Increased Galles Racing Team-Sponsorship revenue by 11%.
2. Developed an exciting avenue for distributors of sponsor
products to participate with sales incentives for retail store
employees with unique racing merchandise, VIP Tickets, and
Show Car Tours.
3. Simonize tripled their base sports merchandise order in 90 days
and extended their incentive program from sporting event cities
to all distributors nationally and extended their program one year
beyond their sponsorship period.
4. Adolph Coors said yes to extend the premium product program to
a consumer catalog order program called, “The Silver Bullet
National Race Team”. Valvoline developed a seven-year
premium product relationship with their Galles Racing partner.
III. Created Consumer POP Promotions
A. MARKETING & DESIGN CONTRIBUTIONS
1. Created and managed the national promotional theme, label, and
consumer catalog program called, “The Silver Bullet National
Race Team”.
2. Coordinated numerous national POP promotions between teams,
drivers, and sponsors.
B. RESULTS
1. Successfully established a “Team culture” around “The Coors
Silver Bullet” product.
2. Launched successful national POP Sports merchandising
program. In packaging and POP wallet size Silver Bullet Race
Schedule and miniature merchandise catalog.
IV. Created and Managed Event Merchandising Programs
A. MARKETING & DESIGN CONTRIBUTIONS
1. Created and managed all event merchandising programs.
2. Designed most merchandise.
B. RESULTS
1. Strengthened sports franchise identity to fans and consumers at
sporting event venues.
2. Established positive “number one” association between athletes,
teams, and sponsor products.
3. Successfully established supplemental event revenue for eight
consecutive years.
V. Designed, Produced, and Managed Company Advertising for Automotive
Divisions.
A. MARKETING & DESIGN CONTRIBUTIONS
1. Managed advertising budgets for all Galles Motor Company
automobile dealerships and oil change franchises, averaging
over $100,000 per month.
2. Created and produced most advertising campaigns, including
directing all productions for print and broadcast.
3. Prepared presentation to General Motors for Galles Motor
Company to be selected as one of the first Saturn dealerships in
the country.
4. Coordinated and worked with the Hal Riney Ad Agency to
develop and launch “A different kind of car a different kind of
company” campaign, implementing regional and local advertising
including all branding follow through during and after the
construction and grand opening of one of the first Saturn
dealerships.
5. Developed regional advertising strategies with Ashland Oil
Company for new Valvoline Instant Oil Change franchises.
6. Created unique coop advertising promotions with complimentary
local merchants.
B. RESULTS
1. Maintained statewide unit sales lead for Chevrolet automobile
products.
2. Established unit sales lead for Chevrolet Trucks and for all truck
brands in the Southwest region.
3. Galles Motor Company successfully acquired and opened one of
the first Saturn automobile dealerships in United States.
4. Galles Motor Company successfully acquired the franchise for
Valvoline Instant Oil Change stores.
American Laser Games
Marketing & Creative Director / Advertising Director / Interactive Product Development
Manager (Mar. 1992 – June 1997)
Hired from Galles Motor Company to develop and market interactive products. American Laser
Games sold all licensing rights and manufacturing rights in 1997.
Company Summary: American Laser Games produced the world’s first live action games for world
wide distribution on Sega, PC and other Home CD-ROM platforms, including creating and
manufacturing seven top ten rated Arcade hits and five number one rated hits. The company
developed a series of successful video games after creating the primary laser technology for
military and FBI training films.
I. Developed World Ranked Video & Arcade Game Products
A. MARKETING & DESIGN CONTRIBUTIONS
1. Creative Director, Advertising Director, Conceptual Designer, and
Package Title Art Designer for the following products:
a. Mad Dog McCree
b. Space Pirates
c. Mad Dog II, The Lost Gold
d. Crime Patrol
e. Drug Wars
f. The Last Bounty Hunter
g. Shoot Out at Old Tucson
h. Fast Draw
i. Conquered Kingdoms
B. RESULTS
1. World Ranked (by Sales) Live Action Game Products:
a. 1991-93 Title: “Mad Dog McCree” Ranking: No. 1
b. 1992 Title: “Space Pirates” Ranking: Top 10
c. 1993 Title: “Mad Dog II,The Lost Gold” Ranking: No. 1
d. 1994 Title: “Crime Patrol” Ranking: No. 1
e. 1994 Title: “Drug Wars” Ranking: No. 1
f. 1995 Title: “The Last Bounty Hunter” Ranking: No. 2
g. 1995 Title: “Shoot Out At Old Tucson” Ranking: Top 10
h. 1996 Title: “Fast Draw” Ranking: Top 5
2. Company became a respected international developer,
manufacturer, distributor, and publisher of home entertainment
CD-ROM and Arcade products.
II. Co-Created and directed the world’s first live action game designed
specifically for the female market. 1995-96 Title: “McKenzie & Co.”
A. MARKETING & DESIGN CONTRIBUTIONS
1. Co-creator and conceptual designer: 1995-96 Title: “McKenzie &
Co.”
2. Co-directed marketing research, focus groups, market planning,
product creative study, design resources, production and
marketing budgets.
3. Product specific credits:
a. Market Research
b. Affiliate Partnership Strategy
c. Conceptual Design
d. Team Production Planning & Management
e. Game objective - tone
f. Basic Scripting – Interactive Branching
g. Established Programming Requirements
h. Creative for various key game components
i. Film Production Co-Directing
j. Interface Design
k. Package Design
4. Successfully acquired Affiliate partnerships
a. Developed successful sponsorship relationship with Jane
Cosmetics.
1) Created the first interactive makeup software
engine and interface by using the Jane
Cosmetics branded look, allowing girls to apply or
remove cosmetics on selected roll playing
characters using and exposing Jane Cosmetic
products.
2) Created Cosmetic POP merchandising displays
with Jane Cosmetic products and McKenzie &
Co. game promotions…establishing new
avenues of product merchandising and
distribution.
b. Developed successful sponsorship relationship with Sam
& Libby Shoe Company, Limited Two, and Oshman’s.
1) Created new distribution channels at Sam &
Libby’s and other affiliate partner outlets.
2) Allowed for a real shopping experience in
McKenzie & Co. creating the worlds first
interactive mix and match, and try on capability
with Sam & Libby shoes, Limited Two and
Oshman apparel.
B. RESULTS
1. American Laser Games broke several design and distribution
barriers by introducing “McKenzie & Co.” a 5 CD-ROM game for
girls -- ages 10-16.
2. McKenzie & Co. affiliate marketing strategies with female-
targeted brands opened the door for future distribution avenues,
never before accessed by software companies.
3. The first “All Girls” game created a public relations buzz that
improved marketing channels and changed the all male design
and marketing culture.
4. McKenzie & Co. was the segway for the foundation of Her
Interactive, a new division for American Laser Games.
III. Co-created “Her Interactive, Inc.”
A. MARKETING & DESIGN CONTRIBUTIONS
1. Co-created Her Interactive, Inc. Contributed toward the mission,
revenue strategies, and affiliate partnership development.
2. Contributed in developing the initial relationship with Simon &
Schuster to acquire licensing rights to develop the Nancy Drew
Series into interactive games. The Nancy Drew Series is a
primary focus, today, as part of the Her Interactive business
model. The success of acquiring this carefully guarded license
was mostly attributed to the dedication and production of
McKenzie & Co.
B. RESULTS
1. Established the first game company dedicated to producing
interactive games and products for the female market.
2. www.herinteractive.com is a successful company today, after its
inception fourteen years ago.
IV. Marketing & Advertising Director
A. MARKETING & DESIGN CONTRIBUTIONS
1. Product Marketing & Merchandising Strategies:
a. Developed marketing strategy for the production of eight
top ten products ranked by sales.
b. Developed Affiliate Marketing Strategies.
c. Developed Value Packaging Merchandising Strategies.
1) Created “War Chest” ammunition box value-
packaging concept that effectively merchandised
multiple “dated” war game products.
2) Created “Kings Choice” a value-packaging
concept that effectively merchandised multiple
“dated” interactive card games.
2. Created the Package Designs for all CD-ROM products: Sega,
PC, and 3DO entertainment systems.
3. Managed Package Replication, Costs, and Liquid Inventory for all
CD-ROM products.
4. Ad creative and production for Trade Publications
5. Ad creative and production for Consumer Magazines
6. Collateral Sales & Press Kit Materials production
7. Exhibit Management & Designs for Electronic Trade Shows
8. Designed Arcade game cabinets for manufacturing division.
B. RESULTS
1. High impact package designs successfully captured buyers and
consumers attention allowing for American Laser Game products
to be acknowledged by buyers in a very competitive climate, and
merchandised in key shelf positions.
2. Advertising and exhibit design creative positioned ALG as a
major developer, distributor, and manufacturer. This effective
positioning allowed ALG to become a respected publisher by
buyers, distributors and other developers.
Fulcrum Direct
Online Marketing & Creative Director (June 1997 – July 1998)
Company Summary: Fulcrum Direct was the world’s largest proprietary clothing brand distributor
for children’s clothing. The company owned and distributed Playclothes, After the Stork, Storybook
Heirlooms, Discount Direct, Little Feet, and Zoe catalogs. The company was partially purchased in
1998 by Delias a competitive company. Hired to implement interactive shopping techniques created
in game technology from “McKenzie & Co.”.
I. Created zoe.com the first online store for a national apparel brand for
teenage girls.
A. MARKETING & DESIGN CONTRIBUTION
1. Established the online marketing strategies.
2. Created and managed the development team.
3. Developed the online ordering process
4. Created Fulcrum Direct’s first online store zoe.com representing
a new print catalog apparel brand called “Zoe”.
B. RESULTS
1. Zoe.com monthly sales numbers tripled marketing projections
during its 3-month beta testing period.
2. Zoe.com received the “Gold Online Innovators Award” for retail
marketing.
3. Zoe.com was active for eight months, before attracting
competitive online stores for the teen market. Its success
became a competitive challenge to Fulcrum’s chief competitor,
Delias. Delias purchased the Zoë brand, customer database and
online rights to zoe.com. Delias forced the closer of the zoe.com
immediately after its acquisition.
Fredericks of Hollywood
Online Marketing & Creative Director – Consultant (August 1998 – Dec. 1999)
Mission: Research, Plan, Develop, and Launch Fredericks of Hollywood’s first e-commerce store in
a way that would compliment and enhance retail stores and direct catalog sales. Budget 1.7 million.
I. Conceptual Designer for www.fredericks.com
A. MARKETING & DESIGN CONTRIBUTIONS
1. Brand Capture – Created Look & Tone Design
2. Developed Interface Shopping & Merchandising Structure Design
3. Administration & Merchandising Management Development
4. Designed Shopping Bag Ordering & Customer Service Process
Interfacing
II. Created New Technology Merchandising & Ordering Techniques
A. MARKETING & DESIGN CONTRIBUTIONS
1. Developed “Collaborative Marketing Technique” allowing
complementary items on single product pages.
2. Developed “Multiple Color Sampling” using swath mouse overs
3. Collaborated to established planning for Merchandiser Site
Management
a. Administration back end construction allowing
merchandisers to easily maintain content without involving
web programmers.
b. Implemented automated “Sales” activation; with active or
non-active dated control.
4. Part of development team to implement “Push Technology”
allowing customer service order processors to push optional item
choices to customers interfaces, for immediate viewing, when
items ordered were out of stock.
III. Created Cross Channel Marketing Methods
A. MARKETING & DESIGN CONTRIBUTIONS
1. Online coupons placed on store locator pages, with tracking
codes.
2. Positioned store promotions through gateway links on homepage
and category entry pages. The gateway link featured key
promotion such as, “60% OFF” at your local store with store
finder; or “View Closeout Specials In Your Area”.
3. Developed catalog previewer for print catalog customers and
easy 1-800 ordering information.
4. Created concept and interface for “Fredericks “KSTAR”
Entertainment Radio Program. Easily accessed while shopping
online or quickly link to streaming audio through fredericks.com.
a. KSTAR – Weekly Fashion News
b. KSTAR – Ask Amanda Fashion Talk Show
c. KSTAR – Model Appearances and Frederick Fashion
Shows.
RESULTS
1. Fredericks.com launched successfully after a 12-month design,
development, and beta period, with many of the features originally designed
still in use today. The site, like any progressive online store changes, today’s
fredericks.com appearance has evolved and changed in appearance from
the dynamic original design.
2. Other than the fact that fredericks.com is now the most important cost
effective and profitable marketing channel for Fredericks of Hollywood, one
of the most important achievements, at the time, was changing the
apprehensive culture of the marketing Vice Presidents of the retail stores
and print catalog channels, and making it possible for them to utilize online
as an extended tool.
Oso Technologies
Online Business Development Director (Oct. 1999 – Aug. 2003)
Company Summary: A full service Internet and disaster recovery/business continuity service
provider. From 1999 through 2002, Oso included website design for business and government
agencies in New Mexico. After the 911 terrorist tragedies in 2001, Oso Technologies reverted back
to their original mission focus of providing critical data services, collocation, data back up, and ISP
infrastructure services. Eventually phasing out website design services when market conditions
caused small businesses to pull back on online development budgets. Online Business
Development Mission 1999 – 2002: Provide full service website design and ISP services to small
businesses and government agencies in New Mexico.
I. Directed sales strategies for online business development and built client
relations.
A. MARKETING & DESIGN CONTRIBUTIONS
1. Created small business mission strategy.
a. “Provide online services for small businesses that allow for
friendly client side self-maintenance websites.”
b. Identify local industry needs.
c. Introduced to New Mexico the first client side “ content
management “ capability at an affordable cost for small
businesses. Services previously only attainable by
enterprise level corporations.
2. Provided online models to demonstrate value and to build
confidence in the small business community to include online
planning as part of their traditional marketing and operations
management.
3. Created content management services for government entities at
the department level allowing for direct department input and
content management.
4. Directed sales of Oso Technologies website services.
5. Client relation’s point of contact.
B. RESULTS
1. Established affiliate relations with major software companies and
structured unique licensing rights designed to be affordable and
satisfy small business online business development.
2. Sold online business services to twenty-six leading companies
for premium service levels and over 100 small businesses for
content management, e-commerce or various ISP services.
3. Sold premium services to major government municipalities and
departments.
a. City of Santa Fe
b. City of Carlsbad
c. New Mexico Highway Department
d. State Bar Association
e. New Mexico Department of Motor Vehicles
f. U.S. Forest Services – Pacific Coast Region
Lucas Design / Trends LTD - Playboy Enterprises
Creative Director (Aug. 2003 – Nov. 2006)
Company Summary: Lucas Design owns the licensing rights to major brand products for European
markets, including all European rights to Playboy jewelry and accessories. In 2005, the name of
the company changed and selected brands and licensing rights were re-defined. Trends LTD
assumed various brand manufacturing and distribution rights. Responsibilities defined below
encompass both companies because the company name changed but the ownership and
marketing missions remained the same.
I. Developed Print Catalog Branding & Design Strategy for Playboy Jewelry
European Markets
A. MARKETING & DESIGN CONTRIBUTIONS
1. Created print catalog strategies for Great Britain, France,
Germany, and Italy.
2. Designed, produced electronic art, and managed print
production.
3. Designed product card system allowing for distributors to replace
outdated items using branded catalog look and quick change
product cards.
B. RESULTS: Catalog strategy allowed for each distributor from different
countries to individualize, set languages and print on location as needed
when needed; and maintain Playboy Enterprises corporate approval.
II. Product Design
A. DESIGN CONTRIBUTIONS
1. Designed MP3 player products.
2. Designed multiple jewelry products.
3. Designed MP3 product packaging.
B. RESULTS: Increased jewelry product selection. Introduced new electronic
product line with MP3 player concepts. Final quantity of MP3 concepts produced
for consumer sales, unknown.
III. Designed Retail Point of Purchase Displays
A. DESIGN CONTRIBUTIONS
1. Researched retail display options in jewelry and convenience
stores in all European countries.
2. Designed multiple jewelry case concepts for different locations and
functions.
B. RESULTS: Expanded visibility of product lines and created new avenues of
marketing for all distributors.
IV. Designed the Pairs International Trade Show Exhibit
Quick Brothers Excavating, LLC
Co-Owner (Nov. 2006 - Current)
Company Summary: Heavy equipment Construction Company specializing in flood control and
forest services road maintenance. Unexpectedly become involved with the excavation business do
to emergency needs in my hometown community, after devastating floods in July of 2006.
I. Contract Relations
A. MARKETING CONTRIBUTIONS
1. Established four year contract with Sandoval County for flood control
maintenance. 2006 - 2009
2. Established two and a half year contract with National Forest Services
for road maintenance. 2008 – 2010.
RESULTS: Currently servicing contracts.
PROGRAM PROFICIENCY
Microsoft Office Programs: Word, PowerPoint, Outlook, Excel
Graphics Programs: Photoshop, Illustrator, CSE Suite
Web Design Programs: Dreamweaver
EDUCATION
1971 University of New Mexico – Art Design & Architecture
1973 Advertising School of Design – Four Year Advertising Design Institute (Advanced to
graduate status in three years. Institutes Top Student.
1973 Arizona State University – Business Communications.
CONTACT INFORMATION
505-***-**** / ***********@*****.***
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