Phone: 949-***-****

SHANE P. KIMSEY abni3a@r.postjobfree.com

PROFESSIONAL PROFILE

Marketing Executive with more than 15 years of success in developing and managing innovative marketing

strategies and programs that strengthen revenue, profit and competitive advantage. Experienced and successful in

traditional and online marketing, including interactive/viral marketing, e-commerce, and social media. Strong B2B

and B2C marketing background with outstanding accomplishments in corporate and agency arenas.

Strategically oriented and hands-on leader capable of coming up to speed quickly, doing solid creative work,

and driving all facets of marketing research, planning, execution and measurement. Career record of

successfully turning around underperforming organizations and at-risk client relationships.

Thrives in pressure-cooker, deadline-driven environments. Polished communicator with top-flight

organizational, process design/improvement, problem solving, and multi-tasking skills. Navigates comfortably at

all organizational levels, across functional areas, and with vendors, clients, and agency representatives.

STRENGTHS

Account Management Client Relationship Management Business Growth / Project Management

Lead Generation / Conversion Print / Electronic / Online/ Direct Response Vendor / Agency Management

Communication / Presentation Market Research / Plan Development Brand Management / Awareness

P&L / Budget Management SEM / SEO / PPC / Social Media Marketing Competitive Analysis / Category Trends

Partial Client List: Avery Labels, Desert Inn Hotel & Casino, Gateway Computers, GISH Biomedical, Lincoln

Mercury, Lawry's Foods & Seasonings, New York New York Hotel & Casino, Nissan

Dealers, Subaru Dealers, Tomy Toys (acquired by Fischer Price), UnitedHealthcare

Representative Sectors: Automotive, Biomedical, Consumer Packaged Goods, Healthcare, Hotel & Hospitality,

Online & Traditional Gaming, Retail, E-Commerce, Technology, Travel & Leisure

EXPERIENCE

THOMASARTS (formerly a division of UnitedHealthcare) 2003 - Present

(full-service marketing communications firm with offices in Minnesota, Southern California, and Utah)

Account Manager, THOMASARTS - 2006 to Present

Took over and quickly turned around $10 million lead-generation program that represented 70% of client's

business, generated 30K leads at 13% less cost than originally budgeted; signed 100% of participants.

Designed and launched lead generation program using TV, print, direct mail, online, PR/celebrity sponsor (Bart

Starr, former NFL quarterback), and sales motivation programs; surpassed qualified lead targets by 25%.

Headed launch of Subaru dealership; leveraged social media (Facebook, Twitter) to solidify client loyalty;

increased retention 30% and post-sale services 25%; transformed empty service bays into packed houses.

Spearheaded development/management of trade shows from the ground up, turning empty venues to successful,

profitable exhibitions managed planning, logistics, vendors, staffing, registration, marketing, and events.

Developed/coordinated 15+ large, national consumer events per year, including training/sales presentations,

investor road shows, and trade shows; consistently met or exceeded ROI targets for qualified leads generated.

Marketing Project Manager, UnitedHealthcare (UHC) - 2003 to 2006

Hired to spearhead the turnaround of UHC's costly in-house creative organization; department became so

successful and profitable, it was spun-off and became ThomasArts' California office.

Provided direction to 35-member team; managed P&L; established policies, processes, and job descriptions.

Implemented proofing processes that dramatically reduced errors and instituted rapid turnaround of corrections

that improved delivery time by more than 70%.

Boosted department productivity 50% and improved internal audit scores from 60% to 90%+.

Phone: 949-***-****

SHANE P. KIMSEY abni3a@r.postjobfree.com

SPECIALIZED MARKETING SERVICES 2002 - 2003

(direct response marketing company using multi-channel strategy delivery to maximize results)

Account Manager

Brought in to improve performance of team handling the company's larges account (Gateway Computers

catalog); transformed disparate, dysfunctional group into cohesive, high-performance team within 90 days.

Created workflow process and production schedule to ensure on-time, accurate delivery of work to client;

restored client confidence and grew account revenue by more than 800% to almost $1 million.

Managed, trained, coached and evaluated 9-member team and freelance personnel.

Created innovative 3-pronged direct mail program for high-end hotel in Hawaii that continued to generate

leads and referrals for 2 years; recognized as one of the firm's most successful campaigns at the time.

GAGE MARKETING 2000 - 2001

(marketing firm specializing in direct, loyalty, promotional, and interactive marketing methods)

Project Manager

Designed and managed multiple projects including sponsorship events for clients across numerous industries.

Slashed project errors 30% and delivered $70K savings (25%) in printing costs by standardizing processes

between offices; increased client satisfaction and boosted team morale.

Established an online asset management system that turned agency cash drain and client pain point into a

$60K revenue generator for the agency that was hailed by the client as an outstanding resource.

Managed print/advertising production/traffic for Lowry's Foods & Seasonings across 2 offices; effectively

allocated resources and leveraged favorable pricing based on vendor geographies.

SMARTHOME.COM 2000

(startup home-automation innovator, marketing leading-edge home products via online store)

Product Marketing Coordinator

Improved cycle for adding products to website by 85%+; doubled average sale, leading to firm's 1st profit.

Enhanced product presentation and key selling message on website and in catalog, making customer

experience more interactive and easier to navigate. Exceeded response targets/search engine placement.

Analyzed ROI and overall campaign effectiveness by tracking impressions, click through rates and specialty

page hits of various online and traditional marketing channels.

Created bundled product packages that provided all product/installation components to customers in one

purchase, improving sales, profit margins, and customer experience.

LANDOR ASSOCIATES 1999 - 2000

(industry leader in brand development, building, design and revitalization)

Project Manager

Recruited to work on $20 million Lincoln Mercury catalog account; improved process to route, distribute, and

manage approvals of marketing materials across geographically dispersed groups and multiple functional areas.

Improved relationships with key client decision makers and approval contacts, bolstering client confidence

and trust in quality control, and streamlining the catalog production process.

Product Specialist for all Lincoln/Mercury vehicles, solely responsible for ordering and quality control of

vehicles and components from prep facility. Provided status reports and upcoming deadline reminders.

RIECHES BAIRD ADVERTISING 1997 - 1999

(B2B branding, creative services, and advertising agency)

Traffic Manager

Requested by 3 separate clients to service accounts; rescued accounts for agency and dramatically improved

overall agency client relationship. Managed 6 full-time artists and supervised large staff of freelance artists.

More than tripled business from 1 client, generated $50K additional revenue from the 2nd, and built 3rd client from

almost zero billings to much higher levels, resulting in revenue for trade shows, investor road shows, and more.

Early Career Experience: ASHER/GOULD ADVERTISING, Traffic Manager/New Business Coordinator, 1995 - 1997

LOIS, COLBY/LA, Traffic Manager, 1993 - 1995

EDUCATION

Bachelor of Science, Business Administration (Marketing emphasis), University of Southern California, 1994

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