Sales Marketing

Confidential: Innovative business builder… Rick Hammond

Phone: 612-***-**** Email: abni2p@r.postjobfree.com

“When Rick came into Product Management, he immediately raised the bar for the group,

demonstrating the ability to get things done, manage projects and lead teams. His customer work was

outstanding and he had the ability to marry customer insights with product benefits to create market-

winning products. His communication and presentation skills were also excellent!”

VP-Marketing, $600+ million capital goods mfg.

“Having mastered the ability to create win/win partnerships, Rick created business plans, executed on

the key initiatives, and delivered on results promised. Over the years I have had the honor of teaming

up with him to drive some of the most unique and impactful marketing plans I have ever experienced.

He always brings his full intention and integrity into his leadership roles which “build up" everyone

around him.”

VP-Marketing, $3+ billion healthcare services

“Rick has the unique and valuable combination of big-picture strategic insight and down-to-details get

things done ability. Agile, effective, and fun leader -- a great contribution to any firm”

CEO, $2+ million branding services company

Career History:

Tennant Company, Minneapolis, MN January 2004 – Present

Group Manager - Global Product Marketing

Direct global product portfolio responsible for all worldwide marketing, leading the transformation of $152M

solutions portfolio "go to market" approach from product/ engineering centric to a customer outcome driven.

Guided team through the definition, development and commercialization of 3 new product families

accounting for over 37% of total company sales growth.

Implemented strategic business planning and product life cycle marketing for 16 product

categories/programs. P&L responsibility for $152 M in annual revenue, directly responsible for 3 years of

solid double digit annual growth in a declining North America market. Grew European sales 45% in high

margin categories.

Successfully launched five new to the world solutions including strategic planning, New Product

Development process, and all global marketing initiatives, while exceeding revenue goals of current

product portfolio.

Directed marketing team on ground breaking new look and design for marketing, sales, and training

materials, leading to more effective execution of new product launches while creating “halo” sales effect

for service and other key enabling solutions.

Developed new process to improve Voice of Customer input with new product development; successfully

defining a new direction for the core business segment.

Accelerating business expansion by defining new strategies for partnering closer with Key Strategic

Accounts needing solutions tied more closely with their business; powering double digit growth from this

channel.

Rick Hammond (abni2p@r.postjobfree.com) Page Two

Adobe Systems, San Jose, CA August 2001 – July 2003

Business Development Manager

Lead product management and marketing business owner for start-up division within a $1 billion company.

Successfully launched first server-based solution, creating a new market opportunity. Responsible for

identifying customer need (target market analysis, product goals, key initiatives, and implemented

business plans) to achieve early market adoption and product launch communications (marketing

literature, case studies, whitepapers, and webinars).

Boosted business expansion by creating new strategy that pursued high volume customers needing

dynamic, real-time information; driving substantially larger deals and achieving an estimated 10% market

penetration in the first year of introduction.

Drove complete overhaul of new-product rollout process to sales distribution channels, including beta

customer testimonials, sales/marketing materials and early national account participation.

CDXC Corporation April 2000 - August 2001

Vice President - Sales and Marketing, St. Paul, MN

Directed sales and marketing team for cutting-edge start-up, growing annual revenues exceeded $2 million.

Defined target markets, enhanced user experience, product features, branding and marketing materials,

creating a stronger business proposition for investors and $2M turnaround in 12 months through rapid

expansion of solutions offering and new channels.

Drove functional requirements and guided teams through development and release processes, while

negotiating third-party relationships with several multi-billion dollar companies.

Developed a multi-channel program that recruited and trained 28 resellers in 6 months.

Apple Computer September 1995 - April 2000

Market Development, Minneapolis, MN

Lead the regional marketing of B2B solutions for new media market verticals for a $4 billion company.

Created and implemented strategies for establishing partnerships, alliances, and business relationships in

20 states with key organizations for the purpose of marketing, promoting, and selling OEM products and

professional services.

Responsible for increasing market awareness of solutions, working extensively with partners on planning,

implementing, and funding marketing initiatives. Managed all trade show activities and day-to-day

marketing operational issues in North America.

Education:

University of WI, Bachelor of Arts - Sociology September 1984 - May 1989

Additional Information:

Traveled internationally to: China, Japan, Hong Kong, Dubai, South Africa, Australia, Italy, Germany,

Spain, France, United Kingdom, and other countries in the European Union.

Vice President of Marketing, Product Development Management Association of Minnesota

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