Sales Manager

Scott N. Mynuk

-**** Mobile

********@***.***

Highly driven & accomplished automotive professional with more than twenty eight

Objective:

years of comprehensive retail, wholesale experience

Accomplished record of driving retail sales gains, market share growth, staff

development & sales training.

Experience:

March 2009 Jon Lancaster Toyota- Scion Madison, WI

- Present Internet Sales- Digital Marketing Manager Pre-Owned

Developed Pre-Owned E-Commerce (Internet) Sales Process

Above average e-lead sales closing percentile 34% Ytd.

Managed all third-party Pre-Owned E-Commerce Sites, Autotrader.com, Cars.com &

Internal dealership websites.

Implemented CRM E-Lead client retention process

managed all online & digital sales activities for a retail inventory of 125 units

Retail sales production averaged 14 units per month Ytd. (Pre -Owned Only)

oversaw all Pre-Owned e-commerce sales, Virtual & Digital Marketing

Outstanding Retail CSI index

Increased internet retail sales by 38% within the first 90 days of tenure.

March 2008 The Cobalt Group Seattle, WA

- January 2009 Digital Marketing Manager- GM North Central Region

Developed E-commerce regional business standards

Led & directed dealer, OEM, CPO & e-commerce skill workshops

Facilitated Sales solutions & skill development seminars

Tier one dealer digital technical support liaison

LMA digital marketing liaison & dealer website advisor

Led team responsible for a 38% increase in dealer digital marketing spend

Liaison to GM divisional marketing managers for digital marketing, dealer response

time reporting

Achieved 65% e-lead sales growth across all GM brands through effective SEO, SEM

management.

Oversaw & led NCR region to a 30% improvement in GM. E-lead dealer response time

for retail, CPO & commercial e-leads

Developed retail digital sales solution skill webinars.

Led regional & national e-summit conferences for OEM, dealer development

Developed in-house dealer e-commerce training program.

Consulted GM dealers on effective website development

October 2006 Kayser Automotive Group Madison, WI

- March 2008 Mitsubishi Sales Manager

Led & produced complete turnaround of underperforming new car sales operations

Produced 200% retail sales, revenue & profit growth for 1st & 2nd Qtrs-2007

Store achieved above average regional CSI

Achieved highest market share growth among 47 Central Region Mitsubishi

dealerships.

Dealership was recognized for largest retail sales increase in the Central Region for

2007

Named President's Award Winner-Central Region- 2007

Developed internal retail sales training & retail process improvement

Recruited, hired & personally trained sales staff to successfully meet, exceed dealers hip

goals.

Installed inventory, marketing and expense control process

Directed retail marketing, sales promotions and market development

Exceeded all OEM, internal retail sales quotas for CY 2007

Exceptional motivator, leader & team developer

Strong retail sales desk, closing & CSI skills

Highly innovative, dynamic sales leadership

Sept 2004 Ford Motor Company Cleveland, OH

- Sept 2006 District Sales Manager- Great Lakes Region

Direct responsibility for FRAC program & consulting for a six-state region

Expanded dealership FRAC enrollments by 240% during tenure

Achieved largest individual dealership double digit revenue growth for 5 consecutive

sales quarters.

Exceeded quota based- fleet growth for six consecutive sales campaigns

Sales Region was recognized nationally for exceptional sales achievement earning

multiple year sales awards

Established & led strategic marketing plans, process improvement

Developed & implemented in-house dealership FRAC training & skill development

process

Dynamic, high energy & personable regional OEM sales executive

Strong dealer business relationship building skills

Dealership software sales & in-house training, Exceeded sales quotas

Designed, developed & led regional, national rental sales operations training seminars.

Directed regional training skill development webinar

July 2001 Brookside Automotive Consulting LLC Brunswick, OH

- August 2004 President-

Retail automotive management, consulting & process solutions training company

Specializing in Pre-Owned Sales Process, Inventory & Process Solution Training

OEM -CPO (Certified Pre-Owned) Market Branding, Sales, & Training Strategies

VW -Audi Pre-Owned CPO Marketing Planning

VW -Audi Pre-Owned Sales process training

NADA Dealer 20 Group facilitator- CPO Pre-Owned-Business Growth Strategies

Automotive Digital Marketing Process Solutions

E-Commerce CPO Sales Solution Process Planning

Designed individual dealer process CPO business improvement plans

Facilitated ILT CPO-Pre-Owned webinars

NADA 20 Group workshop leader

Developed active CRM dealership process

Dealership In-house sales management training

Budget planning, forecast & action plan execution

Dealership Buy-sell evaluations

April 1996 Berks County Motor Co LLC- dba Bob's Subaru Reading, PA

- July 2001 President-

Dealership Sales Revenue averaged 8 .3M annual

New Car & Pre-Owned Sales increased by double digits three consecutive years

averaging 740 units per year

Dealership was recognized by Subaru of America for outstanding customer satisfaction

four consecutive years 1997-2000

New Car Gross averaged $1540 Front/Back PVR

Dealership Retail Lease Penetration growth exceeded 26% annually

Pre-Owned Annual Sales Volume averaged 875

Pre-Owned Gross averaged $2675 Front/Back PVR

CPO Sales Exceeded 650 units annually, 1100 Total Pre-Owned Units

Designed, directed CPO branding strategy

Fixed Operations sales volume doubled over a four year period

Recruited, Hired, and training department managers, sales & support staff

Earned Subaru's Chairman's Club award (Highest Corporate Award-Dealer) three

consecutive years 1998,1999, 2000

Total Dealership revenue grew 340% over a three year time frame 1997 -2000

Hands-on management style, team builder & active community business executive.

March 1994 Brookside Car Company- LLC Pottstown, PA

- July 2001 President- Owner

Began company operations in March 2004 as a retail used car dealer primarily selling

budget priced units, monthly sales volume 12-18 units.

June 1994, opened pre-owned wholesale division. Sales volume first year was 1032

units.

By January 1996 company employed four full-time buyers, and a total of 65 employees

in four company locations

Ranked as a top- five dealer at Manheim Auto Auctions marketing over 4000 units

annually 1997-2001.

Manheim- New Jersey- top 20 dealer selling 1500 units annually 1998-2000

Market leader specializing in European & Japanese Imports

Built strong dealer-client network within a twenty four month time frame

Grew retail operations by 200% 1995-1997, PVR Gross- 1600

Active at eleven regional auto auctions in five states

Strong hands on business leader, market visionary and dynamic motivator

Reynolds & Reynolds ERA

Skills:

ADP DMS Systems

Reynolds & Reynolds CRM System

Dealer Track

Route One

MS Office, Excel

First Look

Lease Link/Market-Pro Systems

Reynolds & Reynolds ERA System

Chairman's Club - Subaru of America 1998,1999, 2000, 2001

Awards:

Penn-Jersey Subaru Region- Outstanding Dealership CSI- 1998-1999

Manheim Auctions- Highest business volume growth 1997,1998

University of Pittsburgh Pittsburgh, PA

Education:

Business Marketing 1979

Professional & Personal References available upon request

References:

Contact this candidate