BARBARA J. VOSS
**** ** *** ******* **** Coral, FL 33993 abnhrp@r.postjobfree.com 239-***-****
Senior business executive with proven P&L management, hunter sales, account
management, collaborative communicator, leader in results driven environments.
NEW BUSINESS SALES TARGET MARKET PENETRATION BRANDING STRATEGIC PLANNING
SUMMARY OF QUALIFICATIONS
6+ year’s new business development, client services, branding, building client base.
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Inside sales cold calling via telephone, telephone sales presentations, managing
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objections, direct mail campaigns, referrals.
Strong financial, analytical abilities, swift decision making translating conceptual
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strategies to real time results.
• Relentless drive to succeed, inspirational leader, ability to turn vision into reality.
• 10+ years ownership role successfully orchestrating the profitability of multi channel,
retail branded, closely held business, 50+ team members.
Territory management of $20 - $30 million in annual revenue.
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• Excellent influencing skills, adaptability to negotiate with a variety of personality and
situational constraints.
PROFESSIONAL EXPERIENCE
Fit 4 Life, Cape Coral, Florida
2003 – Present
Owner & Coach
• Cultivate new relationships with business principals that resulted in building client
services from 0 to 200+ in twelve month period.
• Launched programming that captured $10,000 revenue contribution for an 8 week
sales cycle.
• Wellness brand marketing partner with Minnesota Twins Spring Training,
spearheaded grass root marketing effort of a special event, 100 participants in first
year “Kid’s Fun Runs” community outreach.
• Exemplary presentation skills that are supported through written proposals, marketing
literature, brochures, documents, flyers that underscore a superior grasp of Microsoft
suite of programs, Word, Publisher, and Excel.
• Market segmentation, target market identification, research client profile, socio
economic influences that impact client’s need, interest, capacity, and ability to
consume service.
• Cold calling, prospecting, assessing needs, negotiation expert, contract negotiation
90% customer retention.
National Executive Personnel, Fort Myers, Florida
2001 – 2003
Executive Recruiter
• Business-to-business sales creating relationships with high level (C-level) and
principal’s bringing $200,000 revenue contribution in sales cycle.
• Talent acquisition manager identify open position, assess skill level required, ‘mine’
for talent within proprietary database and internet resume hosting sites, recruit talent,
interview, background check, reference check, negotiate salary/benefits packages.
Voss Petroleum, Iowa
Vice President and Managing Officer
Vice President - Sales and Operations
• Accountable for managing, negotiating, and solidifying financial positions with
suppliers, vendors, banks, customers, and creditors.
• Complete P&L responsibility to maximize revenue contribution of a) convenience
store facilities, b) wholesale and retail delivery of gasoline and diesel fuels, card
lock/fleet fueling and c) packaged lubricants sales both retail and wholesale
generating increased gross profit.
• Multi channel business operations representing globally branded products achieving
national supplier recognition, top 5%, for exceptional customer service two years in a
row.
• 1996 Olympic Torch Bearer
Amerada Hess, South Carolina
District Manager
• Company Operated & Franchise business, 20 locations, conduct regularly scheduled
store visits to ensure quality, consistency, and compliance with company policies,
procedures, & standards.
• Ensure the implementation of HR programs within the district, including the selection,
recruitment, training, development, evaluation, and retention of qualified Store
Managers.
• Analyze stores’ financial data and partner with Store Managers institute action plan
maximizing revenues, controlling costs at or better than budget, and maintaining
shrink at less than 1%.
Shell Oil, California
Territory Manager
District Meetings Coordinator
Territory Sales Representative
• Consulted, negotiated, coached, and advised 40 Dealers/franchisees on strategies,
methods, plans, for increasing sales, reducing rent, and maximizing ROI.
• Prepared and monitored annual capital $10 M investment.
• Responsible for localized branding initiatives, special events, product introductions,
sales management, point of sales materials, sales training, field report administration
• Recognized for outstanding performance, “Laurel Award”.
EDUCATION
Bachelor of Business Administration (Marketing Emphasis)
Iowa State University, Ames, Iowa