LYNNE A. MAHONY

**** ***** ***** ***** ********** OH 45255 513-***-**** cell 513-***-**** home

abnhjj@r.postjobfree.com

Senior Operations Leader

Organizational Excellence, Voice of Customer/Customer Experience Champion

Organizational development expert with 25+ years demonstrated ability to design and implement innovative

strategies for healthcare organizations that leverage organizational assets in competitive environments to

drive multi-million-dollar growth. Keen market visioning and problem solving skills coupled with well-honed

subject matter expertise, yield creative strategic planning, targeted goal setting, and robust outcomes. Expert

in assessing voice of customer, innovating strategy and developing and maintaining stakeholder loyalty.

Exceptional mentor and coach. A consummate educator and motivational speaker.

Core Competencies include:

Business Growth & Development Service Line Optimization Strategic & Tactical Planning

Market Assessment & Positioning Lean Six Sigma Process Improvement

Team Building Human Capital Optimization Multi-site Operations

KALEIDOSCOPE, CINCINNATI, OH 2/09-present

A full continuum product development firm providing research and strategy, industrial design, engineering and

visualization to a global client base.

Director of Business Development & Strategic Marketing, Cincinnati, OH

Tasked with leading corporate business development and marketing for the medical division.

Provide strategic leadership, direction, and management for the medical vertical’s business development and

marketing functions.

Develop and implement plans that increase client base and company revenue.

Lead the development and execution of marketing programs for all medical operations.

Monitor and analyze performance of all marketing and sales initiatives, and develop strategies to evaluate

program efficiency and maximize return on investment.

Create major strategic partnerships and agreements to expand reach and increase revenue.

Perform consumer research, develop consumer archetypes, and articulate brand positioning and strategy.

CATHOLIC HEALTHCARE PARTNERS, CINCINNATI, OH 2003-1/09

The nation’s third largest Catholic health system with 38,000 associates, 110 organizations, and $3.5 billion in annual net

operating revenue.

VICE PRESIDENT BUSINESS DEVELOPMENT, STRATEGY, MARKETING & SALES 2007-1/09

Mercy Health Partners, South West Ohio Division of Catholic Healthcare Partners, Cincinnati, OH

Advanced to a newly created position to lead strategic planning, marketing and sales for all ambulatory health services,

occupational health services, worksite health and wellness programs, retail healthcare ventures, health/fitness facilities,

and urgent care facilities driving revenue of $230 million/year, with a team of 15 and 6 direct reports.

Responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve sales,

growth, profit, and visibility goals while ensuring a consistent marketing message and positioning across all services

Increased marketing ROI while decreasing marketing expense

o Programs returned 81.7% ROI against a capital investment of $645k, with positive cash flow in year

two, and a 1.95 million total margin over 2 years+

Performed customer analyses to determine segmentation strategies and identified new segments and markets

Established call center functions related to ambulatory health services

Establish demand driven service mix with optimal array of features, positioning and price

For healthcare retail services and products, established channel marketing & merchandising program including:

training & education, promotions, and point of purchase.

Established team and work processes for cross functional virtual team

Developed and launched the Lifestyle Weight Solutions brand, integrating health promotions, fitness centers,

medical and surgical weight loss programs

Launched the Road to Wellness program uniting acute care, therapy, and fitness centers in a single continuum

of care and service

Pioneered the prescription for exercise program creating a health promotion methodology linking private

practice physicians with wellness coaches and fitness facilities

CORPORATE DIRECTOR CONSUMER FOCUSED CENTER OF EXCELLENCE & 2003-1/09

SPECIAL PROJECTS

Catholic Healthcare Partners, Cincinnati, OH

Managed budget within the home office and embedded within the regions of $5 mil with a virtual team of 10, 2 direct

reports, and one shared report. Initiated a service line planning approach and managed networks of the operational

leaders of service lines. Led the system’s customer alignment and healthcare retail/convenience care strategies. Served

on the Strategic Planning, E-health, and Physician Strategy Networks.

Designed and operated the Consumer Focused Center of Excellence serving the entire health system with

quantum improvements in customer satisfaction and market share growth.

o Developed a proprietary approach to customer experience enhancement that yielded a 29% decrease

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in average cost per case, patient satisfaction ratings averaging at the 91 percentile, employee

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engagement at the 87 percentile, and double digit market share increases.

o Coached a facility to Magnet Status as designated by the American Nurses’ Credentialing Center

(ANCC), an affiliate of the American Nurses Association

Designed organizational outcomes training delivered to 2500+ throughout the organization resulting in a

Success Case demonstrating a 53% increase in effectiveness of trained individuals in achieving organizational outcomes

and a 165% increase in ability to hold important conversations in a manner that led to results.

Delivered the keynote address at the 2004 Advisory Board Company’s Innovations Conference “What Bear

Biologists, Bedouins, and Siberians Know that Healthcare Doesn’t Know”

1999-2003

PROSCAN IMAGING, CINCINNATI, OH

An international medical services organization revolutionizing teleradiology, free standing medical imaging, and

advanced medical education.

VICE PRESIDENT OPERATIONS, MARKETING AND ADMINISTRATION

Responsible for strategic and tactical planning, operational execution and business development leading to rapid,

profitable growth. Included oversight of professional services, marketing, finance and billing, imaging center operations

and compliance, call center and strategic sales teams, site construction & facilities management with a staff of 250

across 16 states with 15 direct reports. Achieved functional consolidation, including establishing centralized marketing

and customer care-call center operations serving 23 patient care sites in 8 states.

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Added 64% in new revenue in the 1 12 months and an additional 72% in new revenue in the 2 12 months

taking the company to $100mil in annual revenue.

o Provided an ROI within 12 months of 26-3046% to investors in each of the company’s joint ventures

Restructured billing operation and implemented new billing platform.

o Reduced days in A/R to below industry standard and increased collections ration 82% in 12 months.

Established consumer and business to business brands, expanded market penetration, and led the organization

into new markets on six continents.

o Developed the marketing plan and led execution of the advertising and public relations plans

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o In the 24 largest Metropolitan Service Area in the US, the freestanding imaging division performed

76% of all outpatient magnetic resonance imaging

Developed the executive health, worksite wellness, and consumer wellness retail divisions, and operated Living

Longer (now known as LaValle Metabolic Institute)

o Published and edited the Living Longer Health Courier

Established and led a domestic joint venture with Procter & Gamble and Iams.

Revitalized and expanded the professional services and education divisions presence at industry trade shows

Overhauled the professional education division, reduced staffing 33%, while leading the team to re-accreditation

by the Accreditation Council for Continuing Medical Education with Exemplary Compliance recognition; achieved a 28%

increase in professional education sales and a 42% increase in profit.

Led the American College of Radiology (ACR) accreditation process.

Built the world’s first advanced imaging center sited inside an NFL stadium.

COMMUNITY PHYSICIAN NETWORK, INC., LOUISVILLE, KY 1998-1999

CPN was a venture capital based consulting company founded by David Jones, Jr. of Humana. The venture capitalists

made a decision to exit this business and it ceased operations.

REGIONAL DIRECTOR OF OPERATIONS & NATIONAL MARKETING DIRECTOR

Provided strategic planning, business development, and operations oversight and optimization for hospitals, physicians

and six provider IPA organizations. For profit and not-for-profit ventures. Led a team of 22 and 16 direct reports in 13

states. Developed market and operational analysis tools, procedures and policies and due diligence models.

Increased average client physician’s revenue by 24%, average network revenue by 38%, and expanded billings

for my division to 5.7 million in one year of operations. Raised $4.2 million in venture capital.

Oversaw operation of hospitals, physician practices, freestanding surgery centers and imaging centers. Led

budget process, oversaw accreditation and survey processes. Led two hospitals to Joint Commission on Accreditation of

Healthcare Organizations (JCAHO) accreditation with commendation.

Created and oversaw execution of marketing plans, produced and executed marketing campaigns nationwide,

including newspaper, radio, television, direct mail, e-commerce, web strategies, collateral print and specialty marketing

items and promotional events.

PLUNKETT & GROMADA, MD INC., CINCINNATI, OH 1987-1998

This diverse, international medical services and management conglomerate featured operations that included a multi-

specialty multi-state multi-specialty care practice, ambulatory surgery center and women’s imaging center, a clinical

research trial provider, surgical and medical device manufacturing and marketing, commercial and residential real estate,

radon detection technology distribution, thoroughbred race horses, and a full commercial and entertainment industry

(access control) printer.

CHIEF EXECUTIVE OFFICER 1991-1998

M ARKETING DIRECTOR 1987-1991

Led operational, administrative, strategic planning, development and marketing activities. Aggregate budget $76 mil in

gross revenue, staff of 157 with 12 direct reports. Positioned debt financing, established cost standards and variance

analyses for all divisions. Increased cash flow from improved vendor terms and purchase discounts. Administered

evaluation, negotiation and integration of major acquisitions and directed the investor offering upon conversion of a

privately held Ambulatory Surgery Center. Directed all human resources functions, conceived the skills development

program, trained staff on TQM, and structured benefits programs. Reduced expenses 37% across 5 year period.

Produced public relations campaign garnering $1 mil in local, regional and national coverage within a 3 month

period.

Took patented medical device to market and secured placement on VHA and Premier contracts, oversaw

transaction licensing Shower Shield to 3M

Increased entertainment printing product sales by 52% with profit increase of 67% while advancing

merchandising agreements with top five entertainment merchandisers. Penetrated international markets in music and

sports entertainment industries.

Served as Media Counsel for Plaintiffs and Legal Counsel (Waite Schneider Bayless & Chesley, Stanley M.

Chesley, lead counsel) in class action litigation brought by 1800 physicians against a managed care organization

resulting in $101 million verdict for Plaintiff Class.

Testified before President Clinton’s Taskforce on National Healthcare, March 1993.

SITTASON COMPANY, COVINGTON, KY 1985-1987

Full service advertising agency owned by former Northlich Advertising partner. This boutique agency handled domestic

and international clients in the retail, industrial and medical sectors.

PUBLIC RELATIONS DIRECTOR & ADVERTISING ACCOUNT EXECUTIVE

Served as advertising account executive for the agency’s professional and not-for-profit accounts. Supervised creative

team assigned to the account, provided creative input, and approved media placements. Handled all client relations,

prepared client billings and approved invoices related to client work. Created & established the public relations division.

Established the public relations division and drove annual billings of the public relations division from $0 to $3

million at 24 months.

Won regional Emmy and national American Advertising Federation awards for jingles composed and advertising

campaigns produced for advertising clients.

CINCINNATI CHAMBER ORCHESTRA, CINCINNATI, OH 1983-1985

GENERAL MANAGER

Performed all operations and development functions. Full responsibility for P&L, fundraising and grants writing. Oversaw

30 person, unionized, orchestra & managed relations with musicians’ union, artistic director, and Board of Directors.

WGUC FM RADIO, CINCINNATI, OH 1984-1985

PUBLIC RELATIONS ASSISTANT

Full responsibility for production of on-air promotions and live-events for 22,000 station-member-constituency, and acted

as editor of monthly member magazine, “WGUC in Print.”

YOUNG & RUBICAM/SIVE ASSOCIATES ADVERTISING, CINCINNATI, OH 1980-1983

PRODUCTION & ACCOUNT MANAGEMENT ASSISTANT

Assistant account manager responsible for client management, copywriting, and in-studio and on- location broadcast

production. Worked on national accounts including Wendy’s (Campaign: Where’s the Beef), Binney & Smith (Campaign:

Crayon Retirement), Totes, Huffy Bikes & Butterball.

HIG H L IG HT S OF PRO FE S SI O N AL DE V EL O PM ENT

18 month customized Leadership Development program completed with the internationally recognized Center for

Creative Leadership; included the entire curriculum currently provided to all US Military 2 Star Generals

Studer Group trained Service and Operational Excellence Coach

Disney Institute, Service Excellence Program Graduate

Crucial Conversations Master Certified Trainer

Facilitative Leadership Master Certified Trainer

Symphony (Orchestrating Peak Performance) Certified Trainer

Lean Six Sigma Certified

EDUC AT IO N

Master of Fine Arts, Arts Administration (MFA), summa cum laude,

University of Cincinnati, College Conservatory of Music Cincinnati, Ohio, USA

Bachelor of Fine Arts (BFA), Broadcasting, summa cum laude,

University of Cincinnati, College Conservatory of Music Cincinnati, Ohio, USA

Ohio University, Athens, Ohio, USA

PUBLI C AT IO N S

Living Longer Health Courier,

editor, published in conjunction with the Cincinnati Business Courier, 2002-2003

A Physician’s Guide to Successful Weight Maintenance and Weight Loss, and Nutritional

Supplementation,

co-author with Jim B. Plunkett, MD, 1997

Toward Understanding Effective Performance in the Creative Individual,

Masters Thesis, University of Cincinnati, 1985

SCI ENT IF IC RE S E AR CH

Svalbard (Spitsbergen) Archipelago, Norway, August 2001 a small vessel journey aboard the Origo to catalog

behaviors of the polar bear in its summer habitat; assisted Katarina Salen, Ph.D.

Antarctica, Antarctic Peninsula Voyage and Antarctic Circle Crossing, 2000 performed population counts for

Naturalists aboard the Lyubov Orlova including studies at Gentoo, Adelie and Chinstrap Penguin colonies.

Chukotka Region, Siberia, Russia 1997 Provided research assistance to Bill Davis of the Scott Polar Research

Institute and Igor Zagrebin of the Providenya Siberia Museum aboard the Akademik Shuleykin; logged behaviors of

marine mammals including walrus, gray whales, and seal as well as performed population counts of polar bears, killer

whales, bowhead whales, and various bird species. Land stops included Arakamchechen Island, Uelen, Yanrakynnot,

and Herald Island.

Katmai National Park, Katmai, Alaska, 1993 Performed salmon counts in the Brooks River and at Brooks River Falls

in conjunction with cataloguing brown bear behaviors. Photographic assistant to Kennan and Karen Ward; research

assistant to Perry Conway.

Churchill, Manitoba, Canada, 1991 Bunkhouse laborer studying marine mammals, polar bears, in their migration via

land back to the sea to hunt; completed behavior logs for naturalists Wayne Lynch, M, Ph.D. Canadian Park Service and

Gary Alt, Ph.D, Director of Bear Research, Pennsylvania Game Commission.

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