Manager Supply Chain
Resume:
Tony Carter
Atlanta, Georgia **312
************@*****.***
Objective
Obtain a leadership position that will build upon two decades of comprehensive, in-
depth experience delivering communications that help grow business.
Professional Summary
Career to date includes directing corporate communication efforts for two of the largest
telecommunications entities in the U.S. and a U.K. based voice-to-text service company.
Prior work includes account management for a global firm representing one of the
world’s most respected brands, and journalism for both television and radio.
Related Experience
09- Public Relations Consultant
• Creating successful public relations and marketing programs for
technology companies including Yap, ArdaCOM and VitalTrax.
07-08 SpinVox Ltd. – Atlanta/London – Public Relations Director – North America
• Launched commercial service in North America with Rogers Wireless,
Alltel Wireless, TELUS, Vonage and Avaya. Publicity included coverage
by USA Today, Newsweek, Globe and Mail, Toronto Star, Wall Street
Journal and a variety of trades, regional outlets and electronic media.
Extensive outreach to new media and bloggers was included.
• Established a successful industry analyst program, fortifying the
company’s efforts to launch with North American carriers.
• Implemented programs resulting in four times more coverage for the
company within North America. Alltel launch alone generated more than
25 million impressions.
00- 07 Cingular Wireless – Atlanta, GA – Director - Public Relations
• Created highly-rated speeches and presentations for the CEO, COO, and
their direct reports at the nation’s largest wireless provider. Three
speeches in national venues in 2006 were rated the highest among all
presenters.
• Managed teams of free-lance speechwriters, graphic artists and video
producers to create communications supporting Cingular’s operational
aspirations, business growth and corporate reputation.
• Developed internal communications for Cingular’s National Distribution
organization, which generated 70 percent of the company’s net and gross
customer additions, and for Cingular’s Supply Chain organization which
purchased in excess of 36 million handsets annually.
• Created and maintained the Industry Analyst program for Cingular
including day-to-day working relationships with Gartner, IDC, Yankee
Group, and Forrester as well as tier-two and tier-three firms.
• Managed on-site media relations for briefings with industry and national
media at speaking events and trade shows.
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• Developed a third-party influencer program with Think Tanks and
Academicians to gain favor with Federal regulators and support merger
approval during $41 B cash acquisition process with AT&T Wireless.
98-00 Ketchum Public Relations – Atlanta, GA – Managing Account Supervisor
• Managed a team of PR professionals creating and executing
marketing/public relations campaigns for IBM Software including
extensive work with their Global Alliance Partners.
• Extended the agency’s scope of business by increasing the IBM retainer
and landing key accounts like Cingular Wireless.
• Created marketing communications programs for BellSouth and directed
the team’s execution.
92.98 Sprint –Bristol, TN/VA – Communications Manager
• Served as primary media relations contact for a four-state region that
included fielding 3,500 media inquiries and executing 800 news releases
during a six-year period.
• Led a team responding to state commission complaints and creating
successful corporate events.
• Directed the educational advertising program for the company in region,
including bill inserts, radio and television.
• Organized a successful grass roots employee lobbying effort to support
Sprint issues on the Federal and State levels in a four-state region.
• Created speeches and presentations for the senior executive team.
90.92 KTXS TV 12/Abilene, TX – Crime Reporter/Weekend Anchor
• Primary criminal beat reporter covering federal, state and local activities
which included live field reporting and set presentations of news stories
for an ABC affiliate.
• Accolades included lead story on Texas AP “Best Newscast” and producer
on “Best Documentary” addressing a teen pregnancy epidemic.
• Cited by the Executive Director of the Texas Parks and Wildlife
Department for producing effective television public service
announcements.
89-90 WNGM TV 34/Athens, GA – Reporter
• Worked as a general assignment on-air reporter covering government,
crime and health issues for a daily evening newscast.
88-89 WALR FM/Atlanta, GA – Anchor
• Served as the morning drive news anchor covering national, state and
local news.
87-88 WAGQ FM/Athens, GA – Anchor/Reporter
• Covered general assignment reporting in the evening and anchor duties
for afternoon drive at the number two rated station in the market.
Education
88 ABJ – Grady School of Journalism and Mass Communication, U. of Georgia
Philanthropy
• Current member of Board of Directors for Curing Kids Cancer
• Past V. P. of Corporate Board -- Boys and Girls Club of Bristol TN/VA
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