Sales Manager
Resume:
Scott W. Peterson
St. Croix Falls, WI 54024
Hm: 715-***-****
Cell: 651-***-****
Email: *******@***.***
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Summary
Sales and Marketing professional in the consumer packaged goods industry.
Demonstrated success in
delivering volume and profit growth through cross-functional team leadership.
Experience includes:
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Sales/Marketing/General Management
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P&L Accountability
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People, Broker and Customer Management
.
Cross-Functional Team Leadership
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Blue Skies Marketing 2004 - Present
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Sales Manager
Procure excess inventory from Branded, Private Label, reclamation centers (Target)
and other re-marketers.
Resell products to secondary market. Specifically Dollar Stores and smaller Grocery
chains.
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Pioneered business with Seneca Foods. Most recently procured and sold 75,000 cases
of
Asparagus from Seneca at a $75,000 profit.
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Pioneered business with Apple and Eve Juice Company. Most recently procured and
sold 25,000
cases of juice for a $50,000 profit.
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General Mills Inc. Pillsbury Company 1999 2004
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Marketing Manager Green Giant Canned and Frozen Core Minneapolis, MN 2000 - 2004
P&L responsibility for a $425 million Business. Led cross-functional teams in the
development and
execution of the annual operating plan to achieve or exceed the objectives of the
Company.
.
Developed plans that increased volume by 2.2% (in a category declining 2%) and
profit by 40%.
.
Implemented a shelf configuration test in the shelf stable category that increased
category dollar
sales by 3% and Green Giant dollar sales by 15%.
.
Executed a line extension on the highly profitable LeSueur Brand.
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Business Manager Green Giant Canned Value Added Minneapolis, MN 1999 2000
P&L responsibility for a $132 million in Business. Led cross-functional teams in
the development and
execution of the annual operating plan to achieve or exceed the objectives of the
Company
.
Developed muti-pack improvements that increased profitability on LeSueur Peas and
Spear
Asparagus by 21% vs. prior year.
.
Improved Core Vegetable 12 pack offering that increased volume by 58% vs. prior
year.
.
Awarded the F 00 Circle of Excellence. This select award recognizes outstanding
results of
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individuals and teams during the fiscal year.
Ocean Spray Cranberries, Inc 1996 -1999
Team Leader Wal-Mart and Sams Club Bentonville, AR 1997 -1999
Managed sales for Ocean Spray with Wal-Mart, Sams Club, and Sams International.
Responsible for $70
million in sales.
.
Restructured Trade Promotion approach to fit Wal-Mart s EDLP strategy, resulting in
increased
promotion activity.
.
Developed annual plan that increased volume by 17% in Div. 1 and 36% at
Supercenters vs. prior
year.
.
Secured the first time ever Holiday Baking Center for Ocean Spray products
resulting in 50,000
incremental cases.
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Region Sales Manager Minneapolis, MN 1996 1997
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Managed Brokers in Dakotas, Omaha, Des Moines, and Minneapolis.
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Achieved all drive cycle volume objectives.
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Exceeded F 97 quota by 6%.
.
Top Region in the Crave to Be Your Best sales contest in F 96.
Dean Foods Vegetable Company 1993 1996
District Sales Manager Minneapolis, MN 1995 1996
Managed Brokers in the Dakotas, Omaha, Des Moines, Minneapolis, and Chicago
Markets.
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Exceeded prior year volume by 13%.
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Developed and executed a distribution drive that secured 63 incremental SKUs.
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Designed a Shock Market plan for the Chicago Market that increased volume by 23%.
National Product Sales Manager Green Bay, WI 1993 1995
Developed and executed Brand strategies and tactics, acting as a liaison between
Headquarters and Field
Sales.
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Structured a distribution drive that increased profit by $400,000 vs. prior year.
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Achieved annual dead net sales plan of $100 million.
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The Pillsbury Company 1981 1993
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Product Sales Manager Minneapolis, MN 1990 1993
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Region Operations Manager Dallas, TX 1989 1990
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District Sales Manager Special Markets Dallas, TX 1987 1989
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Area Sales Planner San Francisco, CA 1986 - 1987
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Account Executive Milan, IL 1984 1986
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Various Sales Positions 1981-1984
Education: Bachelor of Business Administration, University of Minnesota 1981
Membership: Pillar Federal Credit Union Board of Directors
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