Sales Project Manager

Michael Paul Turner

**** ******** ***** *****: 904-***-****

Jacksonville, FL 32226 Email: abnhb3@r.postjobfree.com

Summary:

Entrepreneur, “techie” and long-time marketing guru, I have operated several successful

traditional and Internet-based small businesses, including my own marketing firm. For nearly 10

years before launching my marketing firm, I played a key role in all phases of a successful large

Internet start-up in Atlanta, GA within the HR/Recruitment industry where I served as a sales and

marketing executive.

I have experience in the building and management of sales and marketing teams, all phases of

product development, advertising sales management, marketing, advertising, and public relations.

I’ve written or contributed to the writing of executable business and marketing plans some of

which helped to secure millions in outside investor capital. I also code (program) to a certain

degree and consider myself and expert in Internet technologies, photo editing (PhotoShop) and

web design. I am an advanced-amateur photographer as well with pro-gear.

Experience

Marketing Max - Atlanta, GA / Jacksonville, FL – CONFIDENTIAL TO CLIENTS

June 2006 to Present

Founder and CEO

Launched a marketing and design firm (www.MarketingMax.com) that quickly took off serving

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small, medium, and large companies; re-focused on small businesses in late 2008 to follow

my passion. The economy, however, began to take its toll on my clients (large and small) and

thus, our workload.

Developed and executed a wide variety of marketing and PR plans and materials for clients,

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including: direct mail, direct email, identity packages, presentations, websites, press releases,

audio/video, social networking programs, and more.

Hired and managed one employee and several 1099 contractors; well-versed in QuickBooks,

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payroll management, and both small business and employment taxes.

ComputerJobs.com – Atlanta, GA (since acquired by a UK company)

January 1998 to July 2006

Vice President, Marketing, Ad Sales and Business Development

December 2000 to July 2006

Developed, executed and measured the return-on-investment (ROI) of a successful $12 to

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$16 million-dollar annual marketing communications plans to target IT recruiters, HR

departments of large corporations, and the IT Professional (active and passive job seekers).

These plans included managing multiple outside agencies and vendors and incorporated all

advertising mediums from outdoor, print and radio to direct mail, Internet and public relations.

Managed a team of eight to fourteen direct reports which included project delegation, HR

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issues, salary and performance reviews, and team building and mentoring.

Built and managed an advertising sales team with annual sales in excess of $1 million at a

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time when web sponsorship sales were quite volatile.

Developed and managed the launch of an online community of IT professionals to include

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online events, contests, discussion forums, articles, etc.

Developed and managed the execution of several key client acquisition and retention

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initiatives on both a corporate and a grassroots level.

Secured strategic alliances, including brand-barters and mid-to-high dollar revenue sharing

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agreements, with companies such as Microsoft, AOL, Excite, Yahoo, Global Knowledge and

others.

W orked closely with the CEO on various higher-level issues such as mergers and acquisitions

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strategies, new product research & development, and new sales strategies.

Director, Marketing & Business Development

January 1998 to November 2000

Assisted in the structuring and hiring processes of the entire marketing department and hired

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and managed multiple employees.

Co-developed and executed all print media, direct mail, direct email, radio, outdoor, Internet

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and database marketing strategies.

Negotiated $5,000 to $2 million individual media buys with companies such as AOL, Yahoo,

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Excite, Lycos, HotBot, AltaVista, Double-Click, Fly Cast, Netscape, Earth Web, CNET and ZD

Net, as well as various outdoor and radio buys.

Co-managed $16 million annual marketing budget (traditional and Internet mediums).

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Developed, or facilitated the development of, creative, mechanicals, and copy for rich media

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banner ads, radio, billboard, magazines, theater, and various marketing collateral.

Developed and executed several multi-million dollar sweepstakes along with a proprietary

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back-office Web-based promotional delivery and ROI tracking system to include data

collection for database marketing initiatives to follow.

Developed several new ways of tracking the ROI for various marketing efforts.

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Utilized Media Metrix, @Plan, Nielson Net Ratings and Lexis-Nexis systems for [generic]

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demographic market research.

Support Technologies, Inc. – Atlanta, GA

July 1997 to January 1998

Webmaster, Marketing Manager and Assistant to Chief Technology Officer (CTO)

Responsible for the design, maintenance, and marketing of three company websites.

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Designed front-end interface for online credit card transactions using Secure Socket Layers

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(SSL) to ensure the security of such transactions.

Administered 80+ user Windows NT server and mail system.

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Responsible for all metrics reporting to determine ROI of marketing efforts.

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Designed the corporate logo for America’s Help Desk as well as brochures, shrink-wrap

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packaging, stickers, business cards, newsletters and other collateral materials.

Created interactive multimedia presentations for seminars, sales force and clients.

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Assisted in the development of internal Intranet applications such as online calendars,

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schedulers and timesheets.

TalStar Communications, Inc. – Tallahassee, FL

October 1996 to July 1997

Production Director / Project Manager

Led team of up to ten people in the design, maintenance and marketing of a dynamic,

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community-targeted website to include the company’s nine local radio station websites.

Designed multiple websites for clients and partners.

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Developed and executed multiple local web promotions for nine radio stations.

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Sold and designed banner ads for TalStar clients to be incorporated into the website.

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TMG/Tronex, Inc. – Tallahassee, FL

March 1990 to September 1996

Founder / President

Co-developed and managed dynamic and interactive community-targeted website (started as

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a text-based bulletin board system prior to the graphical web’s existence) housing over 10,000

individual pages of original content. Editorial updates included hourly news, weather, sports,

traffic, and feature articles about the community and its people. Visitors actively participated

with the site by creating articles, investigative reports, etc. with the editorial team.

Sold, marketed, and designed websites to and for local businesses that were incorporated

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within the parent site including the website for WTXL-TV, a local ABC television affiliate.

Developed real-time chat rooms, bulletin boards, tourist information, interactive maps, road

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construction updates, and hourly streaming-audio local news report for the sites.

Professional Car Care, Inc. – Tallahassee, FL

January 1989 to December 1994

Owner / Operator

Purchased an existing 13 year-old local small business after working there for 3 years.

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Learned real world, hands-on business skills including customer care, accounting, marketing,

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public relations, and employee management.

Managed up to thirteen full and part-time workers and 1099 contractors at any given time.

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Directly responsible for increasing annual revenues by 600% in less than two years.

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Education

High School Diploma – Tallahassee, Florida. I chose to forfeit college in favor of owning

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and operating my own successful business.

Miscellaneous

Computer Experience: Very strong computer hardware, software and network problem

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solving skills. Strong graphic editing and design skills using Adobe PhotoShop and others.

Web programming skills include HTML, JavaScript, ASP, DNN, and Visual Basic. Expert with

Microsoft Office applications, QuickBooks, SmartDraw, Visio, and many others. I also

developed several Shareware software titles, including a few strategy games and various

personal information managers and databases. These titles were sold via the Internet,

America Online, and CompuServe’s Shareware Registration Forum (SWREG) in the early

‘90’s.

1991-1998 Certified in Search & Rescue (SAR) and K-9 SAR. Lead team of seven elite

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“Hasty Team” SAR members in Florida and Georgia. Along with my German Shepherd K-9

partner, “Scout,” my division located many missing people in both severe disaster and non-

disaster situations. The Hasty Team is a group of highly trained individuals who are the first

to enter a disaster scene where multiple casualties are expected (hurricanes, collapsed

buildings, etc.) My team entered the scenes before any other emergency personnel. This

team and my K-9 partner specifically, were responsible for saving many lives and locating

many missing individuals.

References available upon request

Contact this candidate