Brian A. Tagney
th
***** *** ****** ********: 320-***-****
Kimball, MN 55353 Home: 320-***-****
Email: ********@******.***
Sales / Sales Management Executive
Cutting Edge Technology/Networking/Branding/Marketing
Key Account Management Sales Team Management New Business Development Direct Sales & Channel
Partnerships Consultative & Solutions Sales Networking & Relationship Building Contract Negotiation Marketing
& Branding Software-as-a-Service
Career Objective
Accomplished sales professional seeking a challenging career opportunity where experience in sales leadership, account
management, business development, marketing, strategic planning, client relationship management, customer service,
consistent quota attainment and strong hunting skills can be effectively applied towards defining and achieving company
objectives.
Profile and Proficiency
Dynamic 19-year sales career reflecting pioneering experience and record-breaking performance in software and hardware
sales and service. Remain on the cutting-edge, driving new business through direct end users accounts, key accounts and
established strategic partnerships and dealer relationships to increase channel revenue.
Expert in sophisticated software sales models and contracts, including negotiation of product terms, royalties and
maintenance pricing structure. Successful in building and maintaining relationships with key C-level corporate decision-
makers, establishing large-volume, high-profit accounts with excellent levels of retention and loyalty. Well-organized with
a track record that demonstrates self-motivation, creativity and initiative to achieve both personal and corporate goals.
Seasoned at selling software-as-a-service. Marketing experience used to create brochures, mailings, sales slicks, market
analysis, competitive matrix, marketing collateral, public relations pieces and web sites specific to technology market
sectors.
Professional Experience and Achievements
March 2008-April 2009
Associate Director, Business Development
Digital Display Group, Edina, MN
Created a Hosted solutions model for price conscience clientele, including a Software-As-A-Service model.
Opened retail and corporate business, which is on pace to produce half of the 2009 sales volume.
January 2007-March 2008
Director, Western Region Sales and Business Development
Diversified Media Group, Kenilworth, NJ
Instrumental in closing NIKE, Dow Chemical, JC Penney, Safeway and others. Developed several out-of-the-box sales
models and pricing structures.
Achieved quota as a team for fiscal year 2007 by the end of October.
Handled Digital Signage vertical for DMG, accounting for over 50% of company’s new revenue..
Recruited, trained and supported field sales and engineering team.
March 2004-January 2007
Director, Technology Business Unit, Americas
RADVision, Inc., Fair Lawn, NJ
Produced 108% or better of quota each quarter. Top Performing Group in 2004, 2005 and 2006.
Instrumental in securing the Service Provider business, selling protocol toolkits as the technology solution for their
VoIP strategies.
Opened new business sectors and pricing strategies.
Negotiated multi-million dollar contracts with Fortune 100 companies and government contractors.
Brian A. Tagney Page 2
May 2002-March 2004
Director of Central Region Sales and Support
Ridgeway Systems and Software, Austin, TX
Top Performer and largest quarterly sales number in company history in 2003, with over $1 Million sold.
Closed large deals with NASA, Warner Brothers Online, University of North Carolina and the states of California and
Illinois.
April 1998-May 2002
Regional Sales Director
VTEL Corporation, Austin, TX
Obtained 213% ($9.2 million) of quota in 1999. Received Salesman of the Year award.
Received the first-ever Presidents Cup Award from the Board of Directors in 1999.
Sold $11.7 million in equipment in 2000. Received Salesman of the Year award.
Received the Presidents Cup Award from the Board of Directors in 2000.
Obtained highest revenue producer in company history at $8.7 million. Also held the highest quota of any Field Sales
employee, surpassing that quota in six months during fiscal year 2000.
Responsible for moving dedicated channel from ninth to the number two channel in 18 months.
Directed a dedicated team of five sales and marketing professionals that handled every business aspect of the oldest
direct channel. This team drove revenue to its highest level ever, amassing over 92-percent of the West Regions
overall sales total from this one channel.
Three of the five direct report employees received Victor Circle awards for 100% of quota or above.
Sold two of the largest state-wide networks. Total end points exceed 800 sites.
August 1996-March 1998
Senior Territory Manager
VTEL Corporation, Austin, TX
Received Victor Circle awards for 1997 and 1998 for achieving 100 % quota or above.
Closed the single largest distance education deal in the history if videoconferencing.
Served two years as a dedicated resource to a single channel, the only Field Sales team member to serve in such a
role.
Developed a territory that had been dormant for several years into a top performing territory.
January 1990-August 1996
Founder/Managing Partner
Audio Visual Technologies, Billings, MT
First turn-key telemedicine integrator in the videoconferencing marketplace.
Created, designed and installed two of the Top 10 Telemedicine Networks in the nation.
Facilitated the first distance-guided neurosurgery consultation during the Gulf War with U.S. Army and the Virginia
Institute of Neurosurgery.
January 1988-January 1990
Sales Manager/Director/Producer/Writer
Camfel Productions, Irwindale, CA
Education & Training
B.A., Communication Arts, Broadcast Journalism/TV Production/Marketing (1987)
Southern California College, Costa Mesa, CA
Extensive professional training in the areas of sales, territory management, personnel management, relationship building
and leadership.
Technical Skills
Skilled within Microsoft Office Suite (Word, Excel, Power Point, Access, Outlook), SalesForce.com, Quoteworks, Goldmine, ACT,
Adobe and Visio. Advanced Internet skills. Proficient at speaking/presenting to large and small audiences.