Jane Gu mersell Win burn

**** ********** * **. • St. Louis, MO 63109 • 3 14.610.9933 • abnh7f@r.postjobfree.com

Exper ien ce

Kochan & Company, full-se rvice advertising agency

Account Executive, March 2004 - Present

• Manage day-to-day co ntact with clients fro m proje ct planning thro ugh comple tion fo r companies

includi ng Conso rt Homes, Delta Dental of Missouri, HealthLi nk, Lacle de’s Landing, The National

Railro ad H all of Fame, Pool King Recre atio n, Raging Rive rs and TERRO

• Consult and assist on public relations and fundrai sing efforts for The National Railroad H all of Fame,

being planned in Gales burg, Illinois

• Employ strategic thinking, verbal and written communication skills, and stro ng o rgani zational skills to

ensure successf ul project comple tion

• Display flexi bility w hile balanci ng bi g-picture co ncerns with daily de adline-sensi tive activi ties

• Manage online initi ati ves fo r clients including Laclede’s Landing and The National Railroad H all of

Fame

• Handle firm’s public relations efforts, including press rele ase de velopment, e ve nts and ongoing

research of mark eting opportunities

• Grow existing accounts w hile soli difying new busi ness for our firm through prese ntations, ne tworki ng

functions and propos al de velopment

• Continually impro ve my knowledge of o ur clients ’ targets and their purchasing habits w hile

monitori ng co mpetition and the industry o ve rall

Parad owski Graphic Des ign, strate gy-base d graphic design firm

Account Manage r, March 2001 – March 2004

• Manage d day-to-day contact wi th clients for companies i ncluding As cension He alth, Co mmerce Bank,

Energi zer Battery Co mpany, Mate rialo gic, Mo nsanto Company, Visteo n Co rporatio n, Webe r Shandwick

Worldwide and World Wi de Te chnolo gy

• Ove rsaw and coordinate d s upport of graphic desi gn pro jects – including annual repo rts, brochures,

newslette rs, websites, electronic co mmunicatio ns, ads, trade show graphics, prese ntations and o ther

marke ting communications materi als – betwe en clients and strate gically-focuse d desi gn te am

• Serve d as a me mber of company manageme nt te am, dete rmining new and revise d company

procedures, pers onnel decisions, and firm marke ti ng and promo tional initi ati ves

• Handle d firm’s public relatio ns efforts, i ncluding press release and byline d article de velopment,

speaking o pportunities and e vents, and ongoing research

The Zipatoni Company, s ales pro motion age ncy

Account Executive, Augus t 2000 – Fe bruary 2001

• Concepte d, de velope d and implemente d targe ted promotio nal pro grams for Evere ady Batte ry Co mpany

that aligne d wi th our client’s s trate gic obje ctives o f ge nerating tri al and building aw are ness

• Le d ongoing de velopment of majo r promo tional efforts for Energi zer e 2 and Energize r alk aline battery

brands, managing pro ject tasks and alw ays keeping the client’s promo tional go als i n mind

• Maintaine d day-to-day co ntact with Energi zer and Ene rgize r e 2 Brand Marketi ng te ams to e nhance the

Zipatoni-client partnership

• Conveye d promotional proje ct parameters to cre ative team thro ugh briefs, timelines and othe r detailed

communications

• Prese nte d promo tional pro grams, concepts and proposed executions to the Evere ady Batte ry C ompany

Brand Marke ting team members

Kupper Parker Comm unications, full-service marketing co mmunicatio ns agency

Public Relatio ns Senior Account Executive, July 1998 – July 2000

Public Relatio ns Account Executive, Septe mbe r 1994 – June 1998

• Create d publicity pro grams which co ntri bute d to clients’ business o bjectives and translate d messages

effectively to print and bro adcast me dia

• De velope d strate gic plans, budgets and programs for clients, i dentifying new niches and cre ating

proactive publicity objecti ves w hile comple menting ove rall co mmunications go als

• Researche d, w rote and distri bute d news releases and feature sto ries, handle d me dia relatio ns and

coordi nated e vents for various busi ness-to-busine ss and co nsume r acco unts

• Purs ue d local, national and international me dia placeme nts for clients including A ggreko, A.O. Smith,

DEMA Engineering Company, The Missouri Department of Eco nomic Development, No oter Corporati on,

Shoe Carni val, Wallis Oil Company and Watlow Ele ctric Manuf acturing Company

• Manage d de velopment and execution of monthly and quarterly client news lette rs

• Worke d closely with pro duction and creative departments i n the de velo pment of client newsletters,

collate ral mate rials and electro nic medi a proje cts

Fleishm an-H illard Inc., internatio nal co mmunications firm

Inte rn, September 1993- Augus t 1994

Manage d me dia relations and publicity for the 1994 Budweiser Iris h De rby

•

Booked pro motional radio inte rviews and s taffe d taping of the Bud Li ght Spo tlight tele vision ads

•

Secured client interviews for Busch Ente rtainment Corporation satellite me dia to urs

•

Assisted on targete d roll-o ut of Ice Draft and Ice Draft Li ght fro m Budw eiser

•

Pro vide d public relations assistance o n key accounts including A merican Cancer So ciety, A nhe user-

•

Busch, Inc., Busch Ente rtai nment Co rporation, Coca-Cola, Eme rson Ele ctric, Goo dye ar Ti res, Red

Lobste r and Wal-Mart at the fifth larges t communi cations firm in the wo rld

Professi on al D ist in ctio ns

• “Above and Beyond” 2002 Volunteer of the Ye ar A ward (St. Louis Business Journal)

• Inte rnational Ass ociatio n of Business Co mmunicators Bronze Quill Aw ard for Newslette r De velo pment

• Inte rnational Ass ociatio n of Business Co mmunicators Bronze Quill Aw ard for External

Communicatio ns Pro grams

Grassroo ts M arket in g E ff orts

KDHX • Missouri Co alition for the Enviro nment • High Sie rra Music Festi val • String Cheese Incide nt •

Keller Willi ams • De xter Gro ve • Joe Stickley’s Blue Print • Bock man • Public Property • Euforques tra

Prof essi on al a nd Vol unt eer E xp erie n ce

St. Louis A d Club, Member • KDHX, Wednes day Co ncert Calendar Voice and A udio Edi tor, Associates

Club Me mbe r and Event Staffer • Towe r Gro ve Farmers Marke t, Event Voluntee r • Lift for Life Acade my,

Tuto r • Missouri Co alition for the Environment, Marketing Voluntee r and Membe r • Ri ver City

Professionals, Me mbe r • Eas t-West Gatew ay Young Professionals Group, Me mber • Alte rnati ves to Living

in Violent Enviro nments (A LIVE), Former Bo ard Me mber • Public Relations Society of A merica, St. Lo uis

Chapte r, Fo rme r Bo ard Membe r • International As sociation of Business Communicators, St. Lo uis

Chapte r, Fo rme r Member

Edu cat ion

Truman State Uni versity (formerly Northeas t Miss ouri State Uni versity), Ki rksville, May 1993 • Bache lor

of Arts in Communication, Journalis m Co ncentration, Business Mino r

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