Manager Management

HENRY B. OZERITIES, JR.

**** **** ***** ***** • Troy, MI 48098 • abnh3u@r.postjobfree.com • 248-***-****-Cell

S E NI O R -L E V E L S TRA TE G I C P LA NNE R

Thought Leadership / Insight-Idea Generation / Brand-Product Marketing

Consumer-centric, senior-level strategic planner with diverse industry and career experience successfully

mines break-through insights that inspire great creative. Leads by action, with passion for client’s business

and its customers. Collaborates effectively with others to drive superior results. Translates research,

consumer behavior, social and cultural trends into relevant strategies and tactics. Communicates very well

at all levels, is a self-starter with solid analytical skills and consistently raises the performance bar.

Core competencies include:

• • •

Strategic Market Planning Communication/Creative Briefs Client-Agency Management

• • •

Intelligence Administration Brand Building & Planning SWOT/Situation Analyses

• • •

Macro/Micro Targeting Data Mining and Analyses Research Design & Execution

P R OFES SI ONAL E X PER I ENC E

ASSOCIATE DIRECTOR, STRATEGIC/ACCOUNT PLANNING, 2006-2009

MANAGER, STRATEGIC/ACCOUNT PLANNING, 2003-2006

BBDO DETROIT, Troy, Michigan

Selected Achievements and Key Responsibilities

• Led the development of a new communications strategy for the new Dodge commercial vehicle (CV)

business using creative research and insights that energized the company, dealers and aftermarket

distributors under the campaign tagline of “The New Commercial Standard”

• Co-wrote the Dodge client’s executive, “Go To Market” business strategy and tactical plan that effectively

re-launched their CV business and generated substantial market share gains, double digit sales growth

and incremental volume and profit

• Successfully co-authored a customer segmentation analysis that defined five, unique pickup truck buyer

profiles for the launch of the new ’09 Dodge Ram 1500 pickup truck and provided the backdrop for a

comprehensive communications and media plan and model for future product launches

• Wrote the strategy for a largely online-based launch of the ‘09 Dodge Ram 1500 pickup truck using key

insights from pickup owners and other research data that revealed that pickup buyers “never back down

from a challenge”

• Authored the strategy and creative brief for the new ’10 Dodge Ram Heavy Duty pickup trucks with the

core insight of “mastery”, (i.e. ”how well you move your payload” vs. “how much payload you move”)

• Led the development of core ideas, insights, situation analyses, competitive reviews and strategic plans

that led to several successful Dodge vehicle launches, Dodge brand plans and new corporate Chrysler

Group LLC communications during the transition of ownership from Cerberus Capital to Fiat

• Designed the research, identified the insights and wrote the creative brief for an as of yet, undisclosed

international vehicle launch that was very well accepted by the in-country clients

• Designed and presented a comprehensive, international consumer profile analysis that resulted in the

effective rollout of the client’s 2009 Dodge, Chrysler and Jeep international strategic and tactical plans

• Led the effective research planning, design and implementation of B-to-B and B-to-C based insights of the

Dodge brand and its vehicle family by using qualitative and quantitative techniques, including ethnography,

focus group, blog management and online survey tools

• Inspired marketing and thought leadership for brand building, strategy development and 360 degree

campaigns that leverage all media types with an eye toward digital, SEO and social media assets

HENRY B. OZERITIES, JR. Page Two

IT CONTROLLER – VICE PRESIDENT, 2000 – 2003

Selected Achievements and Key Responsibilities

• Chosen by executive team for new IT role to bring financial accountability to loosely run department;

Result: Quick, positive turn-around in performance regained the confidence of agency’s leaders

• Developed and implemented cost-tracking and reporting tool for both IT and Finance groups that

drove expenses down over 15% in first year and significantly improved procurement process

MANAGER, PLANNING AND ANALYSIS, 1998 - 2000

Selected Achievements and Key Responsibilities

• Met and exceeded aggressive cost reduction targets as agency chair for critical client-directed initiative

• Successfully brought new ERP system on-line for entire agency as part of high-profile conversion team

• Achieved corporate and client targets as co-chair of minority supplier and capital expenditure committees

• Managed expanding scope of client accounts through strategic planning, marketing support, budget

preparation and financial statement management; wrote business cases to grow volume, share & profits

MANAGER OF CORPORATE REVENUE, 1996 - 1998

Ameritech Advertising Services, Troy, Michigan

Selected Achievements and Key Responsibilities

• Improved accuracy of $1B annually and recovered several million dollars in unbilled revenues

• Responsible for the accurate billing and collection of corporate revenues associated with White and Yellow

Pages directory advertising in the states of Michigan, Ohio, Indiana, Illinois & Wisconsin

MANAGER, COMPUTING SERVICES, 1993 - 1995

MANAGER, FINANCIAL SERVICES, 1990 - 1993

SUPERVISOR, PLANNING AND ANALYSIS, 1989 – 1990

SENIOR PLANNING ANALYST, 1988 – 1989

Pepsi-Cola Company, Troy, Michigan

Selected Achievements and Key Responsibilities

• Broad-based support of 25 facility region in retail market and strategic planning, IT and network operations,

accounting, financial planning and analysis, real estate management and facilities operations

• Key contributor to successful beverage launches, marketing programs and financial measurement design

FINANCIAL PLANNING ANALYST, 1986 – 1988

Electronic Data Systems (EDS), Detroit, Michigan

Improved reporting accuracy and eliminated costs as member of several high-profile audit teams. Performed

due diligence for purchase of new company. Ensured the reporting integrity of client accounts.

BRANCH MANAGER – LOAN OFFICER, 1984 – 1986

Old Kent Bank and Trust (now Fifth Third Bank), Grand Rapids, Michigan

Managed leading branch in Grand Rapids for loan volume and deposit growth. Banking leader among

branches with low loan losses and winning new business. Achieved rapid promotion to branch manager

E DUC ATI ON

Master of Business Administration (MBA) Program, Wayne State University, Detroit, Michigan

Bachelor of Arts (BA), Alma College, Alma, Michigan

Contact this candidate