Sales Design

Find the online version with work samples at www.pbzproductions.com/resume/.

Software

Dreamweaver, Flash, HTML code, HTML editors, CSS, Javascript via Dreamweaver, search engine optimization,

Photoshop, Gimp, Illustrator, Corel Draw, e-commerce, FrontPage, Acrobat, InDesign, Quark Xpress, FTP

software, MS Office

Other Skills

Spanish, tabletop photography, training

Summary

First published at age 17 as a winner of a national writing contest, Patty has gone on to a 31-year career in media

production. She received a degree in the field from UNC-Chapel Hill in 1981 while working summers as a

newspaper reporter. She has written and directed a weekly television show and commercials for television and

radio. She has designed marketing plans for ad agency clients, using an in-depth knowledge of ratings and what

messages work. Patty has helped produce well over a thousand books, magazines, newspapers, newsletters, and

brochures for virtually every industry, with extensive work in the federal government. Her experience and

knowledge of media technology has allowed her to set up media production departments in publishing

companies and technical firms. She has helped create presentations for Congress and the Joint Chiefs of Staff.

After working on over a hundred government proposals, she devised a way, using automation, to create most of a federal

government proposal instantly. She directed promotional videos for actors in a casting network. She designed and

produced a newspaper covering Latin America. For 17 years Patty has worked on call at an environmental science firm,

helping to produce Environmental Protection Agency and Army Corps of Engineers publications. At Hughes Training, she

worked on manuals for fighter pilots. For the U.S. Aid for International Development, she reorganized and rewrote a book

on threats to aquatic wildlife in Africa. She wrote text and managed marketing for a company selling equipment for

semiconductor production and superconducting research, dealing with customers in Japan and Europe. She has done

design and layout in Spanish, including a proposal related to the expansion of the Panama Canal. For the Construction

Specifications Institute, she designed and produced manuals that set national standards for architects. Patty did market

planning, writing, and design for a distributer of Sony, Panasonic, and Houston Instrument engineering and graphics

equipment. For a Department of Justice ad campaign to prevent job discrimination, she helped produce a series of ads and

brochures. For Freddie Mac she created training manuals for seminars. As part of the military’s Base Realignment and

Closure, Patty designed, produced, and edited the publications describing what renovations were needed for military base

schools. She designed the magazine for Meals on Wheels. She also teaches classes in media production, illustration, and

acting.

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But the world of television, radio, and newspapers that she originally trained for no longer exists. In 1995, two

years after the web browser was invented, she started to study and use this amazing new medium. Dial-up

internet limited web designers to text and a few pictures. But broadband . . .

Patty’s focus now is on bringing web design to a wholly different level, both creatively and technically. She

researches the best way to communicate and sell online, including how to sell creative work directly. Patty also

works extensively in the fine arts--drawing and painting--and utilizes this and her video background in finding

the real potential in this infant medium: web pages that are art, online videos that move beyond choppy talking

heads. Most important, web sites that work. Because every media production is trying to get the viewer to do

something--take action or buy something or think about something differently. Patty creates media that works.

Clients for Patty’s creative and production work have also included Wang Government Services, Science

Applications International Corp., Pacific Architects and Engineers, and Northrup Grumman Corp. Federal

agencies also include Department of State, Department of Health and Human Services, National Science

Foundation, Department of the Army, Coast Guard, Department of Energy, Federal Aviation Administration,

National Institutes of Health, and Department of Agriculture.

What makes an advanced, highly effective website?

Thinking through everything that happens when a person starts looking for it. Is it easy to find? What is the first

impression visually? A web site needs to look professional in a way that fits the content. It’s even better if it looks

amazing.

Then what? Can the viewer find what he or she wants easily without wasting time? Does the site look clean, and

is its organization very easy to understand? Think of the Yahoo site and the Google site. Which one is more

popular? Is the writing clear, to the point, and interesting? Can the viewer send an email easily? And get an

intelligent email back quickly? If the site sells something, is it easy to find, understand the cost, and place the order?

How quickly and efficiently does the order go out, and is it exactly what the customer expected? Does the seller

follow up with the customer? Does the company that is either informing or selling survey viewers regularly to

keep on track? And how does all this work in a back-to-basics economy?

These are the elements of web design that Patty has been researching and testing for years. She has found ways of

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efficiently handling the production of web sites, utilizing her extensive project management skills in video and

print. She has created streamlined, easy-to-use designs that go over well with a site’s customers. Patty has

developed writing techniques that fit an interactive medium, paying close attention to what is too often ignored--

how the site is written. She has worked out ways to manage customer inquiries and online sales to ensure that

customers get what they want immediately with no hassle. She has done extensive research on what customers

want to buy online, what information they need, and how that information should be presented. Patty has looked

closely at what approach is most effective for informational sites and those selling services. She has also worked

out how to manage the financial end of web-based enterprises to ensure, via careful organization, that they are

profitable.

Projects

PBZ Productions, Inc. eBay sales. Patty gained much of her knowledge of e-commerce from selling on eBay, learning

how to write copy, deal effectively with customers, manage inventory, and handle online transactions. She found

how keywords work most effectively. She developed ways of tracking sales and of ensuring that customers were

satisfied. Online marketing is very sensitive to anything going wrong, since a dissatisfied customer no longer

tells, on average, ten people about the problem, as in the past, but ten million. Difficult as it is to make everything

go perfectly, this situation also provides enormous opportunity since so few competitors are well organized.

Those competitors seldom realize that what appears to be an impersonal medium is actually very dependent on

person-to-person contact done just right. She produced photo and description pages in templates she made in

HTML code, created graphics, and shot and edited photos.

PBZ Productions, Inc. classes. www.pbzproductions.com/classes/. She wrote, designed, and produced this web

site that promotes her classes and regularly provides information to her students. She photographed and scanned

images, cropped and adjusted them in a photo editor, and worked directly in HTML code to create and update

the site. She used script from a Javascript library to produce an online slide show of her own artwork, and

uploaded art galleries of her students’ artwork. Customers have responded positively to its ease-of-use and

overall look.

Sold It, LLC. 5/07. She wrote item descriptions and helped manage sales for this e-commerce business, using

copywriting techniques that made the text both easy to read and convincing to the customer.

GeoLogics. 8/98. She converted files to JPG and PDF for use on the web.

21st Century Software. 4/98 to 5/98. Patty designed, illustrated, and produced this site (Corel Draw, Web Designer)

that was to be first used by potential employees and beta-testers, then expanded to attract potential customers

and press contacts.

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Spring-Mar. 2/97 to 3/98. She organized, wrote, designed, and produced this web site, including uploading files

and troubleshooting. The site promoted and provided a schedule for this nonprofit organization.

Quyen Systems, Inc. 11/96 to 12/96. She wrote and organized web tech support text for netViz, a software

application used to diagram and document computer networks. Patty developed the list of common problems

and their step-by-step solutions, with all information verified by internal tech support. She created a sample flow

chart (GIF illustration via Corel Draw) as a way to explain more complicated solutions.

Executive Presentations, Inc. 10/95. She produced on-screen forms for online law school applications (Corel Draw).

Walcoff & Associates. 8/95. Patty did illustrations for web pages (Corel Draw).

While earning her degree in Radio/Television/Motion Pictures at UNC-Chapel Hill from 1977 to 1981, Patty

learned in-depth, hands-on skills in directing, scriptwriting, camera operation, lighting, editing, and audio. She

wrote, directed, and worked on the crew of several productions. She later took coursework in video cameras,

lighting, audio, and editing at Fairfax Cable Access Corporation, and has attended seminars in interactive media

and audio technology. Because the web now uses video, the field has boomed in volume and creativity, and she

plans to use this training to find what web sites can really do.

Projects

Old City Group Inc. 5/85 to 12/86. As part of the marketing strategy for ad agency clients, she wrote television and

radio commercials and managed productions. She used ratings information from television and radio stations to

carefully plan targeted campaigns.

Encore Casting. 12/85 to 12/86. Patty directed and managed the post-production of 60 actor promotional videos.

She first auditioned actors, then screened and tracked the photos, music, actors’ previous work, and new video

shoots that went into the acting portfolios.

Department of State. 11/85. She set up shots and operated audio equipment for an instructional video for

Department of State employees on how to process passports.

Impact Advertising, Inc. 5/84 to 4/85. Patty wrote and coordinated the production of radio and television

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commercials for Iverson Mall, Bootlegger Shoes, Jacobs Gardner, Sanz School, and others. She did media research

and ad placement.

American Telecommunications Corp. 2/83 to 8/83. She wrote, directed, and edited a weekly television program

cablecast in the Research Triangle area in North Carolina. She supervised a 20-member production crew and 40-

member cast. She used or directed the use of cameras, lighting, audio equipment, and switcher, including set-up

and troubleshooting.

Related Skills

Patty has done writing, directing, and editing of audio, including radio commercials and public affairs

programming. She has also studied music, and utilizes this knowledge when incorporating music into audio and

video productions.

Over the last two years, Patty has directed children’s theater as part of teaching drama classes. She has written

scripts, done casting, and run rehearsals. She managed props, sound effects, and costumes. Her young actors

have successfully performed many plays in front of audiences.

Make it read well. Make it look good. Make it organized. Make it work. And do it on time.

A wide variety of clients have come looking for Patty to do just that, including technical firms, publishing

companies, government contractors, associations, ad agencies, financial firms, printers, and more. She can handle,

or coordinate, the whole life cycle of a publication: research, writing, editing, design, illustration, and layout.

Projects

Tetra Tech. 5/92 to present. For many years, she has worked on call for this environmental engineering and

consulting firm, doing layout, template set-up, and illustrations for Environmental Protection Agency, Army

Corps of Engineers, and other clients. As a member of a publishing team she has helped produce proposals and

government publications, using InDesign, Corel Draw, MS Word, Acrobat, PageMaker, Ventura, and WordPerfect.

Aldersgate United Methodist Church. 2/07 to 3/07. Patty designed, set up templates for, and produced publications.

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She introduced professional-level design, the use of visual elements, and a streamlined production into this

church that is also a center of the community with its preschool, theater, musical performances, and dinners.

Baker and Associates. 10/05 to 2/06. At this architectural and planning firm handling federal contracts, she

redesigned the look and production method of books that described what renovations were needed at military

base schools. The publications, made in InDesign, covered how changes in the number of students because of

Base Realignment and Closure affected the schools. They provided highly detailed information, via text, tables,

and photos, of what was needed for the building structures, heating/AC, parking, roads, plumbing, and other

elements. She also redesigned and produced the company newsletter, which included extensive photos. Patty did

coordination, editing, proofreading, design, and layout, with text and all other information coming from

architects and planners.

American Statistical Association. 10/06. She designed and produced magazine ads and a newsletter (InDesign,

PhotoShop).

Wang Government Services, Inc. 7/00 to 9/00. Patty worked on proposals to federal agencies for this company

providing computer security. She created PowerPoint slide shows as part of these proposals, and designed ads, a

newsletter, and other publications. Skills included coordination, writing, editing, design, illustration, and layout

via MS Office, InDesign, and Corel Draw.

Premier Technology Group. 7/00. She created a Powerpoint slide show for a Coast Guard proposal.

Construction Specifications Institute. 4/95 to 9/98. She did design, page layout, and revisions for construction

industry reference books used in the U.S. and Canada: Key Word Index for Manual of Practice, MasterFormat,

UniFormat, and Guide to Preparing Design and Construction Documents for Historic Projects.

Science Applications International Corp. 7/92 to 9/93. 7/98. She designed and produced full-color booklets and

brochures (Quark Xpress, Freehand, Illustrator). Patty also helped produce proposals and other documents for

Environmental Protection Agency (advanced WordPerfect).

Amex International Inc. 7/96 to 8/96. 4/98 to 6/98. Patty organized and rewrote a U.S. Agency for International

Development book on problems faced by aquatic wildlife in Africa. She edited/rewrote and designed several

chapters of Basic Guide to Using Debt Conversions, a USAID publication on how developing countries and

nonprofits use this financing strategy. She also worked on the production of USAID books on East African

agriculture (PageMaker, WordPerfect).

All-American Printing. 8/97. She designed and produced corporate identity materials (Quark XPress, PageMaker,

and Illustrator).

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Walcoff & Associates. 9/92 to 8/97. On a regular, on-call basis, Patty did illustration, design, and page layout for

projects such as U.S. Department of Justice newsletters, ads, and brochures; Environmental Protection Agency

posters; and Job Corps brochures. She helped produce proposals and other documents for Department of Health

and Human Services, National Science Foundation, Department of Energy, and Environmental Protection Agency.

(Corel Draw, PageMaker, advanced WordPerfect)

Visma Americas, Inc. 4/97 to 5/97. She organized, wrote, and produced the corporate design guide for this

software firm (Quark Xpress).

Freddie Mac. 2/97 to 4/97. She produced and did troubleshooting of seminar training manuals (MS Word). 7/92 to

9/92. She helped with a major seminar for lending institutions by designing and producing the training manual

and promotional materials (Ventura, Corel Draw, WordPerfect) and providing feedback to the presenters during

practice.

Curtis & Company. 9/96. She provided consulting assistance with Federal Aviation Administration publications to

be produced/distributed in MS Word, Quark Xpress, and Envoy.

Pacific Architects & Engineers. 8/95, 9/96. Patty helped produce and illustrate proposals (WordPerfect, Corel

Draw).

Hughes Training. 8/96. As part of a team, she produced illustrated documentation for military flight simulators

(MS Word).

Northrop Grumman Corporation. 8/95. She did production and troubleshooting of a WordPerfect proposal

converted from MS Word.

Resampling Stats, Inc. 1/95 to 3/95. Patty designed and provided a template for their software manual

(WordPerfect, Corel Draw).

Watermark Design. 11/94. She produced a National Institutes of Health publication in PageMaker.

The Borden Group Inc. 6/94 to 8/94. She did writing, design, illustration, and page layout (PageMaker and Corel

Draw) on several pre-press projects, including a 40-page magazine and conference promotional brochure for

National Association of Meal Programs, newsletters and a brochure for the American Federation of Home Health

Agencies, and a child abuse prevention brochure for Fairfax County Human Services.

Garruba Dennis Design. 7/93. Patty provided consulting assistance with adapting brochures and ads to Ventura for

Urban Land Institute.

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VIP Systems, Inc. 6/93. For this client facing days of production turning footnotes in WordPerfect into footnotes in

Ventura for a large document, she automated the process and made the conversion instant.

Mathtech Inc. 2/93. She did illustrations for an on-screen presentation for Federal Aviation Administration (Corel

Draw).

Electronic Data Systems. 2/93. She produced proposals for federal systems integration clients (advanced

WordPerfect).

Innolog, Inc. 11/92 to 12/92. She illustrated proposals for Department of the Army (Corel Draw).

AmerInd, Inc. 10/92 to 11/92. Patty helped produce proposals for federal systems integration clients (advanced

WordPerfect, FreeLance).

Times of the Americas. 2/91 to 3/92. As production manager, Patty redesigned the look and production procedures

of this 24-page, semimonthly newspaper on Latin America. She wrote headlines and photo captions, designed

pages, coordinated text and images going into the newspaper, and did most pre-press production (Ventura).

Methods she introduced included careful tracking of photos and electronic text files, the use of strong visual

elements on pages, and automating the production, to some extent, so that stories imported to the layout program

already were formatted. She also designed and produced the media kit promoting the paper to advertisers.

Dyna Rep Company. 10/91 to 11/91. She handled concept, writing, design, and production of a brochure for a firm

marketing electromechanical components (Ventura).

Callahan and Associates. 6/91 to 8/91. She did pre-press production of a two-color newsletter (PageMaker).

Forte Group. 6/91. She did training, consultation, and set-up via WordPerfect macros for a Department of

Agriculture publication.

Dyna Rep Distributors, Inc. 7/90 to 1/91. As Marketing Manager, Patty coordinated, wrote, edited, designed, and

produced catalogs, direct mail, and ads that promoted advanced computer peripherals used in engineering and

computer graphics (PageMaker, WordPerfect). This Mid-Atlantic distributor sold products manufactured by

Houston Instrument, Panasonic, Agfa, Mitsubishi, and others.

Commonwealth Scientific. 2/88 to 7/90. As Marketing Administrator, she corresponded with Japanese and

European engineers regarding electromechanical systems used in manufacturing and research by IBM, Sony, and

other firms. She assembled the information from mechanical, electrical, and software engineers. Patty designed

and produced publications (Ventura, WordPerfect), and wrote a product catalog. She put together an automated

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system for tracking prospective and current clients that included detailed information on the system required.

Later, as Documentation Specialist, she redesigned the look and production method of the customized system

manuals, greatly decreasing their production time.

Old City Group Inc. 5/85 to 12/86. As Account Executive/Copywriter for this ad agency, Patty did market

planning, writing, and coordination of broadcast and print advertising. She also wrote brochures, press releases,

and work proposals for business-to-business, restaurant, and retail clients. She worked directly with clients to

find the most cost-effective way to reach sales goals.

Impact Advertising, Inc. 5/84 to 4/85. She handled pre-press production coordination of ads and brochures at this

ad agency that worked for retail, restaurant, and financial clients.

The Arts Journal. 5/78 to 8/79. As a newspaper reporter, Patty wrote articles and edited news releases and

columns. She covered the arts in Western North Carolina, writing about music, dance, architecture, and the visual

arts. She did extensive interviews, and also helped produce the paper by proofreading and organizing materials.

Rolling Valley and Hunt Valley Elementary Schools. 9/05 to present. Patty teaches skills used in media production,

such as illustration and acting, to children aged five to 13. She prepares lessons that push the children to adult-

level abilities while having fun. Her popular art class, "Cartooning and More," focuses on college-

level drawing skills, including freehand drawing, shading, and composition. She publishes the children’s work on

her “classes” web site. From 9/05 to 11/07 she taught the classes through Fairfax County Park Authority.

Michael’s Stores, Inc. 8/07 to 10/07. She taught painting skills to beginning adults by creating decorative painting

projects, demonstrating the painting methods, and helping the students learn step by step. Skills taught included

how to plan a project, create the initial image, handle the brush, use shading techniques (including one-stroke),

and varnish the finished piece.

Rolling Valley Elementary School. 9/04-1/05. She worked as a volunteer assistant in the school art class, helping

fourth and fifth graders learn drawing, pastels, pottery, and fiber arts.

Computer Learning Center. 11/94. Patty taught a hands-on class, Introduction to WordPerfect for Windows 6.0, to

CLC company executives and other headquarters personnel.

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The Borden Group Inc. 1/93, 7/93. She taught four hands-on seminars: Introduction to Desktop Publishing

(methods and technology), Introduction to PageMaker, Advanced WordPerfect, and Drawing Techniques with

Corel Draw.

VIP Systems, Inc. 10/92, 12/92. Patty provided two hands-on seminars: The Ventura/WordPerfect Alliance for

Producing Publications, Manipulating Database Information for Ventura Import.

JWP Information Services. 5/92. She taught a seminar to federal employees, Introduction to WordPerfect.

Forte Group. 6/91. She provided hands-on instruction in using customized WordPerfect macros to employees so

they could produce a Department of Agriculture publication.

Patty informally instructed employees in computer and graphic skills at the following work sites: Wang

Government Services, Commonwealth Scientific, Construction Specifications Institute, Freddie Mac, Curtis &

Company, Hughes Training, Resampling Stats, Garruba Dennis Design, and Times of the Americas.

Resume current as of 11/17/09

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