* * * * * S W I N D S WAY GREER, SC *****

TEL * * 4 3 5 4 - 4 6 9 8 EMAIL A N A S TA S I A . H O WA R D @ G M A I L . C O M

ANASTASIA HOWARD

PROFILE

A communications executive with extensive strategic, analytical, corporate and agency experience. Offering a comprehensive

background in consumer studies, data to marketing conversions, brand planning, integrated marketing, and creative product

development.

OBJECTIVE

To join an enthusiastic team that seeks to build successful business growth strategies on the foundations of strategic and financial

insight and management planning; that helps to yield brand leadership, consumer conversions, and customer loyalty; and

ultimately contributes to the bottom line.

EXPERIENCE

The Bounce Agency

Greenville, South Carolina 2000-2008

Day to Day. Accounts oversight to ensure strategic branding, marketing plans, and campaigns were brought to life through

DTC and B2B media placement, public relations tactics, and creative team’s development of print and broadcast advertising,

collateral, online, and other non-traditional applications. Hands-on and supervision of planning, editing, proofreading, and brand

standards. Client, industry and consumer research. Overall account, team and agency management.

Agency Best Practices, ‘06-’08. Reported directly to CEO on studies of industry leaders and advancing trends across the

disciplines of media, interactive, and account service. Purpose was to develop business plans and tactics that incorporate best

practices throughout agency in order to maximize operational systems and generate new or improved streams of income.

Interactive Services Group Director, ‘06-’08. Relaunched agency’s interactive division following Best Practices study,

business plan development, with ongoing role of managing staff, resources of the division and generating new business.

Leadership Council, ‘04-’08. Part of seven member senior management team responsible for agency’s direction. Team’s

range of responsibilities included agency’s daily operations, financial analysis, account activities, new business written RFPs and

presentations, legal matters and contracts, human resources and staff development.

Vice President, Account Service Group Director, ‘04-’08. Account executive with an emphasis on healthcare,

tourism, and consumer products; strategy; tactical development and budget management; worked directly with clients to establish

annual goals and objectives. Managed quantitative and qualitative consumer research to determine preference and usage trend

data cross-categorized by competitors, clinical disciplines, geo-targeting provider facilities and place of residence, and media

consumption behavior. Lead internal teams on collaboration and implementation of account, media, creative, and interactive

disciplines to achieve brand distinction and financial goals that both client and agency would define as competitively rewarding.

Director, Multicultural Marketing Accounts, ‘00-’05. In the face of tourism boycotts, lactose intolerance, language

and cultural barriers, worked to deliver brand features and positionings to African American and Hispanic consumers via relevant

messages and touch points. Tactics ranged from qualitative research and ad development, to product trial, media promotions,

sponsorships, editorial and events to generate top of mind awareness, preference, and loyalty.

95th St. Communications, Inc.

Greenville, South Carolina 1996-2000

Founder & Creative Director. Multi-service communications entrepreneur. Provided copywriting, graphic design, print and

broadcast production. Also provided strategic planning and implementation for brand creation and launches, re-branding, and

multicultural consumer targeting.

Greenville Hospital System University Medical Center

Greenville, South Carolina 1988-1996

Director of Creative Production. Led teams of writers/editors, graphic designers, production experts and external vendors.

Established a single recognizable brand for corporate and the diverse range of health related services. Developed audience

targeted marketing, advertising, and information-based tools for general consumers, patients, physicians, residents, community,

corporate contacts, employees and employment prospects. Developed system-wide brand standards and production management

procedures to ensure heavy project volume adhered to brand mandatories, budgets and schedules. Produced brand and service

line ad campaigns and special corporate partnership assignments. Worked directly with CEO, corporate vice presidents,

administrators, medical directors, and service line managers.

Greenville News

Greenville, South Carolina 1988

Health News Reporter. Health beat reporter covering health news emanating from local, state and national sources.

Central New Jersey Home News

New Brunswick, New Jersey 1984-1988

Assistant Lifestyles Editor. Promoted to assistant lifestyles editor after 8 months as news copyeditor and five months as

Lifestyles copy editor. Lifestyles assistant editor position responsibilities included editing and layout of daily lifestyles section.

Worked directly with lead editor, reporters, staff photographers, syndicates, press room team.

Johnson & Johnson

New Brunswick, New Jersey 1983-1985

Corporate Communications Consultant. Internal employee communications consultant providing copywriting and design

services to corporate headquarters, Johnson Baby Products and Live for Life employee health initiative. Headquarters

responsibilities provided exposure to corporate messaging and covering the family of J&J companies.

INDUSTRY KNOWLEDGE

Healthcare

Johnson & Johnson, Greenville Hospital System University Medical Center, AnMed Health, SpanAmerica, MedVerse, South

Carolina Department of Health and Environmental Control

Tourism

South Carolina Department of Parks, Recreation & Tourism; Greenville Convention and Visitors Bureau

Banking

Carolina First Bank, First Citizens Bank, First National Bank of Spartanburg

Real Estate

Rigby Company Realtors, Cleveland White Realtors, Carnes - A Daniel Island Property

Packaged Goods

Mayfield Dairy Farms (Dean Foods), PET Dairy (Dean Foods), Chattanooga Bakeries, Carolina Pride

Retail

BI-LO Supermarkets, Allen Funk’s

Telecom

Sprint Affiliate - Airgate

EDUCATION

Syracuse University, S. I. Newhouse School of Communications, Syracuse, New York - BS

SKILLS

Strong Presenter, Facilitator, Writer, Editor, Graphic Designer, Print and Broadcast Production, Mac, PC, Office Suite, German

REFERENCES & SAMPLES

Available upon request

Contact this candidate