Project Manager Sales
Resume:
Gary Herbertson, PMP
Grosse Pointe Woods, MI. 48236
313-***-**** (home)
248-***-**** (mobile)
abnh0y@r.postjobfree.com
Experience Summary:
Highly motivated Senior Project Manager with over 18 years of industry experience.
Successfully fulfilled the roles of Sr. Project Manager, Consultant, Business Analyst and
Business Development Executive. Completed all phases of the Systems Development Life
Cycle and managed projects within advertising, marketing, financial and automotive
environments.
Professional Experience:
Xede Consulting, Ferndale, MI
Manager
August 2005 to September 2008
•Mentored and led consultants including job satisfaction, coaching, counseling, rewards &
recognition, growth/training, succession planning, and overall career development. Built
and sustained client/customer relationships. Generated insightful, innovative and practical
solutions to complex or unusual problems. Identified and implemented better ways to
accomplish goals and exceed expectations.
Client: Synovate, Royal Oak, MI
Sr. Project Manager / Technical Writer
•Created and documented a Project Management methodology for the Synovate client,
based on PMBOK standards. This enabled their project managers to manage projects in a
structured, repeatable fashion. Described each step in the project life cycle in depth, so
project managers know exactly which tasks to complete, when and how. Defined for each
process the necessary input, tools, techniques and output (deliverables). Defined a body of
knowledge on which Synovate can build its’ specific best practices for its application areas.
Guided all interactions from the initial sales cycle through to the completion of a project
and the potential for its multiple phases. Provided high-level PM framework.
Client: Campbell-Ewald, Warren, MI
Digital Project Manager / Michelin Tire, Alltel Wireless and General Motors Accounts
•Responsible for coordination of all project-related activities between the agency and the
Michelin, Alltel and General Motors clients, as well as several other vendors that Campbell-
Ewald utilizes for development and maintenance of their various websites.
•Responsible for coordination of all project-related activities directly related to the award-
winning, Alltel “Man Cave” microsite.
•Instrumental in the execution of a new site launch for Michelin. This was a critical project
for the client. Coordinated the smooth deployment of the release by working with creative,
copy, development, and QA testing. Assisted in preparing the client and support teams for
the release implementation through effective and timely communication across the
release.
•Managed the General Motors 2007 On-Line Product Catalog project, leading to a
successful implementation.
Client: Wunderman / Team Detroit / Ford Motor Marketing, Sales & Service,
Dearborn, MI – Emerging Technologies (ET)
Senior Project Manager / Data Analyst
•Created standards and templates for Measurement Plans, Marketing Objectives,
Campaign Scorecards and Campaign Rollup Reports. Defined report cadences appropriate
for each campaign within each ET channel. Provided insightful analysis of all ET campaign
data using standardized report templates.
•Assisted with the planning and strategy definition efforts for Ford, Lincoln and Mercury
brands by aggregating, analyzing and presenting insights and best practices derived from
competitive environment research (gleaned from eNewsletters and Internet searches) and
Ford/Lincoln/Mercury ET campaigns over time.
•Supported Ford/Lincoln/Mercury ET campaign planning, delivery and evaluation efforts by
creating, presenting and gaining internal and external client approval for Measurement
Plans, Marketing Objectives and Reporting, and producing and presenting to internal and
external clients interim and final reports for use in evaluating each campaign’s
effectiveness and the effectiveness of lists/offers/creative elements utilized in the
campaign.
Logica CMG, Southfield, MI
June 2004 to July 2005
Client: Ford Motor Company / CP3, Dearborn, MI
Senior Project Manager
•Assessed risks within the release and developed (or delegated) mitigation strategies.
•Managed issues related to the release (includes tracking, prioritization, and
escalation).Coordinated the smooth deployment of the release by working with project
managers, development, QA, testing, and packaging & release groups.
•Facilitated Go/No-Go decision forums as release milestones approached and documented
decisions as part of change control process.
•Assisted in preparing the business and support teams for the release implementation
through effective and timely communication across the release.
•Provided release updates to the Engineering Release Management team and business
liaison leads.
Client: Thomson Scientific IP Management Services, Southfield, MI.
Technical Writer
•Facilitated requirements gathering sessions for a system upgrade project.
•Responsible for gathering, understanding and documenting customer requirements.
•Created requirements specifications document.
•Created conceptual design document.
•Created functional specifications documentation, including use cases.
TekSystems, Southfield, MI
August 2003 to May 2004
Client: GMAC Insurance Corp., Southfield, MI.
Project Manager
•Participated in CMMI Audits and Reviews, leading to Level II certification throughout the
organization.
•Responsible for project portfolio budgeting of $2.0 million+, providing critical analysis of
risk, scope, and requirements management associated with all proposed and existing IT
portfolio projects.
•Supported the development of mature project/program management practices and
behaviors.
QEK Global Solutions, Bloomfield Hills, MI
July 2002 to July 2003
Client: General Motors/VSSM
Project Manager
•Evaluated, developed, and facilitated implementation of best practices, standardized
tools, processes and procedures. Provided Project Manager mentoring and coaching in
Project Management processes and assisted in identifying risks and issues, and in taking
steps to mitigate.
•Provided critical analysis of risk, scope, and requirements management associated with
all proposed and existing projects.
•Assisted in the identification of strategic direction with regard to needed training
processes, methodologies and tools that enabled the organization to succeed over time.
EDS, Plano, TX.
January 1989 to July 2001
Clients: GMAC Financial, GMAC Insurance, General Motors Corp., EDS
Business Development Executive / Project Manager / Sr. Business Analyst
•Achieved a sales level of over $3M total contract value.
•Created end-to-end business solutions for large and strategic General Motors sales
pursuits and served as team lead on the development of sales proposals and pricing.
•Developed solution strategies by identifying specific needs, critical business factors and
solution limitations and identified and assembled appropriate internal and external
resources to support sales, marketing proposals and sales leads.
•Advised pursuit teams on proposed business solutions design.
•Identified strategic industry sales approaches and represented the sales team by
communicating and resolving problems with internal support groups such as other sales
teams, proposal teams, portfolio development teams and finance/costing teams.
•Responsible for managing between one and ten consultants. Project budgets were
between $5,000 and $8 million.
•Served as Client Services Rep on program/project office service offerings. Developed a
Program Management Office offering as part of a client sales proposal.
•Facilitated a Program Management Office rollout.
•Created and maintained automated project management schedules for various projects.
Identified and justified actual vs. estimated project progress variances, and interfaced and
coordinated vendor products and services to meet customer and support group needs.
•Developed cost-conscious business alternatives and provided appropriate justifications.
•Responsible for weekly project status updates to project/program management staff,
developing and maintaining project visibility room for various projects and participating in
contract negotiations.
Education
B.A. in Communications from University Of Detroit Mercy, Detroit, MI
Certifications / Affiliations
Project Management Professional (PMP) Certified
Michigan Agile Enthusiasts Group
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