Sales Manager

Andrew F. Taylor

**** *. ******** ******, #**** Chicago, IL 60616

708-***-**** **********@*****.***

Marketing Leader

Senior marketing executive with multi-category experience consumer and business-to-

business gained in corporate setting and major advertising agencies. P&L responsibility in

small and mid sized companies. Successful at working within multiple organizational

structures able to engage and lead top-level management. Skilled at identifying, developing

and managing talent.

Positioning

Successfully developed strong positioning for numerous brands and corporate entities. Highly

skilled in identifying and assessing key actionable issues that create value, differentiation,

opportunity and results. Help companies align executive vision with market wants and needs.

Alcoa, Blue Cross & Blue Shield Association, Spring Air Mattress Company.

Branding

Positioned, introduced and nurtured successful brands in multiple categories. Developed brand

support programs that encompass all consumer and trade touch-points. Developed pricing,

packaging and channel strategies. Greg Norman Estates Wine, The PrivateBank, WMS Gaming.

Leadership

President of advertising agency. Managed marketing departments and account groups. Advised

CEO’s and Boards of Directors. Owned domestic and international suppler relationships.

Career Overview

President: Robert Brandt & Associates 2000-2008

25 person advertising agency (consumer and B 2 B). Responsible for day to day operations, new

business development, client services and strategic direction of all clients. Hands-on involvement

with all clients up through CEO level.

Consultant: Flair Communications, Communicator 131-****-****

Promotional Agencies: Account Manager/Strategist

Corona Beer, Kahlua, Deans Milk, Ameritech Mobile, Ethnicgrocer.com

Director of Marketing: Paterno Imports 1992-1998

Premier importer, marketing and sales agent for international portfolio of 40 nationally

distributed wine brands. Functioned as General Manager delivering 5 straight years of double

digit increases to portfolio contribution margin. Managed a department of ten brand and

promotion managers, and an A&P budget of $8.5 million.

General Partner: The Great Britons 1990-1992

Founded creative services company specializing in radio advertising. (Writer, producer and

occasional performer.) Clients included; Ameritech, Kitty Litter, Miller Brewing, Aetna, Durkee

French and Leo Burnett. Grew business to 20 clients won RadioBest award.

VP Division Supervisor/Pepsi: Tracy-Locke 1989-1990

National advertising and promotions agency devoted primarily to Pepsi-Cola companies.

Directed marketing and promotions for Pepsi’s largest division (11 states 40% of domestic

sales). Managed seven branch offices with 16 person account management staff.

VP Account Director: HDM Dawson Johns & Black 1984-1988

Subsidiary of Young & Rubicam advertising. Directed account group 10 account managers,

$20 million billings. Accounts included Chicago Tribune, Blue Cross/Blue Shield Association,

Jim Beam Brands.

Accomplishments

Created Outside Insights, a division of Robert Brandt & Associates. Employed Intuitive

Interviews, a topic based interview technique designed to uncover key insights within an

organization and with its customers. Findings resulted in positioning opportunities, and a

better alignment of company values and competencies with the needs of their customers.

Helped position, introduce and grow Greg Norman Estates Wine brand in US market. The

brand became a top ten Australian import despite its luxury price point within a price driven

category. Helped conceive, and successfully introduce, a US line extension of the Greg

Norman Estates brand.

Identified and capitalized on early market trends leading to the introduction of Jim Beam

Brands into low alcohol content beverages. The brand, Fletcher & Oakes, was uniquely

positioned within the category and provided access to television advertising for the first time

in the company’s history. Achieved high awareness levels and 84% ACV in test markets.

Developed a national distributor sales incentive and performance tracking program with

approximately 100 companies and over 2000 individual participants. Leveraged company’s

entire portfolio within large, multi-supplier wholesalers. Developed a targeted brand/market

database which provided the ability to identify and influence individual sales people, markets

and brand performance. Sales increased 19% first year of program and maintained double

digit increases each subsequent year.

Category Experience

Automotive Aftermarket, Banking, Beverages, Business to Business, Consumer Durables,

Consumer Electronics, Consumer Packaged Goods, Financial Markets, Gaming, Insurance,

Media, Sporting Goods, and Transportation.

Education/Personal

BA, English Literature, Beloit College, Wisconsin.

Professional seminars and coursework with Global Business Network, a leading scenario

planner.

Adult Literacy Tutor.

Taproot Foundation Volunteer.

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