Sales Marketing

Laura Huff

314-***-**** abngv2@r.postjobfree.com

www.laurahuffonline.com

PROFESSIONAL SKILLS & QUALIFICATIONS

Website management & development, fundraisers, design creative signage, direct marketing, database manage ment,

special event leadership, online marketing

PROFESSIONAL EXPERIENCE

MARKETING COORDINATOR

Keller Williams Realty West (April-October 2009)

Evaluated market activity and re-focused marketing strategy for brand positioning and market growth

o Developed social media marketing tools

o Created & maintained blog, Facebook presence, unique drip campaigns

o Updated website structure and outreach programs to effectively r each new demographics

Challenged to identify and capture new business development opportunities

o Identified national and local opportunities, developed marketing program, and capt ured emerging

business ventures

o Guided implementation of business alliance marketing and captured niche market

o Defined company as market leader with $10M in profit growth in 5 months

Spearheaded design and development of advertising and promotional materials to expand community outreach

programs

o Directed 8 weekly sponsorship materials for 200 member athletic club, on-site setup, entertainment,

acquired member information for database

Designed, wrote, and directed production of advertisements, promotions, marketing presentations, sales

materials, and other client communications

o Integrated traditional print with Internet technologies to create high -impact multimedia marketing

communications; Utilized social networks to maintain relationships

o Orchestrated design and print production of 4,000 piece monthly direct mail campaign

EVENT PLANNING INTERN

Rainbows for Kids Charity (January -May 2009)

Assisted in coordination of annual gala fundraiser

Led creative team in the design and production of marketing communications for bot h member development

and fundraising program

o Developed and maintained auction list

o Cultivated and solicited donor contributions

o Acquired and secured auction items that generated donations over $30,000

Created new database organizational system for donor information

o Created new concepts to support member development and fundraising program

Designed creative concepts for event signage and promotion

ACCOUNT MANAGER

Paragon Promotions (August 2007-October 2008)

Designed and coordinated special event incentives to promote company brand and increase sales

Developed unique programs within strict deadlines and cost parameters; Targeted and developed new sales

territory; Maximized account expansion and retention through translating client needs to product solutions

Broke company sales record within first 6 months; Generated over 30% of companies revenue

Secured relationships with key decision makers

ADVERTISING INTERN

USA Today, London (June-August 2006)

Coordinated executive travel arrangements; Arranged and selected vendors for executive meetings

Analyzed and assessed international sales trends based on demographic research

Forecasted sales and created updated client membership programs supported from research findings

Maintained customer relationships throughout Austria, Germany, and the Netherlands

EDUCATION & ORGANIZATIONS

University of Missouri-Columbia – B.A. with Emphasis in Marketing

Imperial University, London (May- August 2006)

Delta Delta Delta Alumni

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