Charles W. Petrella

**** ********** **** *********: 630-***-****

Naperville, Illinois 60564 E-mail: abngt6@r.postjobfree.com

CAREER OVERVIEW:

Results proven senior operations management professional with a progressive career in district and sales

management roles for diverse corporations. Proven success in increasing profits and reducing operating expenses;

expertise in training/developing staff and managers, expanding niche markets, marketing, vendor management,

oration and executive operations.

SUMMARY of QUALIFICATIONS:

> > More than 17 years of progressive management experience in district leadership roles producing a consistent,

top performance record in sales and revenue growth, profit margin and market share improvement, shrink

control, district/store openings and staff development. Recognize new opportunities: research strategies,

assess needs, manage risk and create financial and launch plans.

> > Highly-effective manager and trainer: hire, train, motivate and develop staff to high levels of

performance. Maintain constant focus on achieving bottom line results through increasing staff morale and

motivation. Excellent communication and negotiation skills.

> > Excellent vision in strategically rebounding underprivileged operations to generate and foster increased

revenues and profitability in limited time periods. Strategic thinker who utilizes a quantifiable approach

to create detailed action plans. Identify needs, evaluate alternatives and implement innovative solutions to

streamline costs and enhance profitability.

PROFESSIONAL G A M E C R A Z Y / H O L L Y W O O D E N T E R T A I N M E N T, Naperville, Illinois

EXPERIENCE: Game Crazy: a division of Hollywood Entertainment/Video. Buy/sell/trade of video gaming

hardware and software with more than 500 total retail stores (#2 video game retailer

globally). Launched Chicago division in 2002.

Recruited to company to orchestrate planning and execution to start up Game Crazy retail stores in

Chicago market; opened 25 stores in first month, including recruiting and hiring leadership and

sales personnel, establishing infrastructure and signage, setting pricing and building a client base.

Managed an 11-store, $11 million district while managing store start up operations-opened all 44

stores in Chicago; traveled nationwide coordinating store start-ups in various markets.

District Manager 2002 to 2009

Midwest Region Start-up Manager 2002 to 2003

Held total operational, strategic steering and P&L responsibility for a rapidly growing, top-

performing district comprised of up to 15 stores in the Chicago market with annual revenue

exceeding $12 million. Hired, trained, managed, evaluated and directed a total team of 15 direct

reports and more than 70 indirect reports. Planned, set strategy and oversaw/evaluated all

district operations, including budgeting, sales, finance, business development, capital

acquisitions, human resources, customer service, loss prevention, auditing, compliance, succession

planning, talent development, community relations, etc.

Summary of • Planned and directed the successful, tactical opening of 25 stores within first month: grew

Accomplishments: individual district into a consistent top performer for all key metrics, including sales, profit

margin, pre-orders, subscription and customer service index.

• Ranked #1 of 49 total district managers in 2008 and 2007.

• Recipient, “District Manager of the Year” award, 2006 and 2007.

• District ranked #2 in corporation for shrink (consistently under 1%).

• Training District; trained, mentored and supported all new district managers.

• District Manager, Summary of Accomplishments, Continued on Second Page •

Charles W. Petrella Page Two

District Manager, Continued . . .

• Instrumental in the development of regional sales and training tools, branding initiatives,

marketing collateral, signage, merchandising/planograms, etc. Positioned Chicago district for

top nationwide performance quarter over quarter.

• Partnered in the design and development and executed launch of corporate-wide training

programs: customer service/sales representative, team leader, store manager in training, store

manager and district manager in training.

• Leveraged media and community contacts and secured media coverage for various sponsorship

events; received media coverage from numerous local newspapers and Fox News.

- Managed all regional social marketing and community relations programming.

- Developed a gamming competition event with WDRV FM radio and secured sponsorships

with Harley Davidson, Buffalo Wild Wings and Miller Brewing Company.

- Chicago region became a benchmark for district media and community relations programming;

conducted presentations at national sales and management meetings concerning the design,

development, implementation and evaluation of marketing programs.

FOOT LOCKER CORPORATION, Chicago/San Antonio/Pittsburgh/Cleveland

Senior District Manager (Chicago) 1995 to 2002

Executive district operations management responsibility for corporation’s third highest volume

district with accountability for more than $41 million in annual revenue, 25 stores and a team of

25 store managers, five manager trainers and 305 supervisory and operational personnel.

Orchestrated all areas of sales, customer service, loss prevention, sales incentives, community

relations, merchandising, finance, payroll, reporting, HR, scheduling and quality control.

Designed and executed in-store promotions and sales drives. Partnered with buyers for trend

analysis.

Summary of • Conducted due diligence on potential new store openings, including conducting comprehensive

Accomplishments: ROI and first year sales projections.

• Recipient, “Foot Locker Central Region District Manager Coach’s Award”, 1999.

• Delivered $1 million sales gain, 1999.

• Developed and maintained a leading record for staff retention and development, including

promoting four manager trainers to district managers and six managers to manager trainers.

• Wrote and implemented corporate-wide new associate training program.

D i s t r i c t M a n a g e r (San Antonio, Texas) 1991 to 1995

Promoted to take over sales and leadership operations of an $11 million district. Directed daily

operations and long-term strategic steering functions of stores with both mall and strip mall

locations. Orchestrated and oversaw all areas of loss prevention, customer service, sales,

auditing, finance, accounting, etc.

• Increased district sales revenue from $11 million in 1991 to more than $14 million in 1995.

Store Manager/Manager-in-Training 1984 to 1991

Managed stores in Chicago, Pittsburgh and Cleveland.

EDUCATION: UNIVERSITY OF PITTSBURGH, Pittsburgh, Pennsylvania

Business Administration

COMPUTERS: Proficient in MS Office Suite (Word, Excel, PowerPoint, Access, Outlook); also, proficient in

PhotoShop and Illustrator.

TRAINING: Completed numerous professional development courses and seminars in various areas of sales,

human resources, business development, training and customer service.

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