Sales Medical Device

RONALD H. ROTTER

NEW BUSINESS DEVELOPMENT MANAGER

RONALD H. ROTTER

P.O. Box 315 direct: 651-***-****

Chisago City, MN 55013 email: *******@*******.***

NEW BUSINESS DEVELOPMENT MANAGER

S ALES AND ACCOUNT MANAGER

T ECHNICAL SALES AND COMPONENT EXECUTIVE

“The value of a man should be seen in what he gives and not in what he is able to receive” Albert Einstein

Globally astute sales professional, expert in building strategic relationships, negotiating win/win

outcomes, and creating a “line of sight” between tomorrow’s business successes with today’s products

and processes required today. Internationally travelled for business, ethical, forward thinking and

analytical, expertise has been honed in evaluating the vast options.

Transforming medical and technical needs into practical realities for the clients, and executing the

projects and plans that deliver results for contributing to company's market development by affecting a

multi-million dollar revenue growth and guiding multi-state sales regions to record levels of profitability.

D IVERSE MEDICAL / T ECHNICAL BACKGROUND IN : Cardiology, Neurology, Endoscopy and

Orthopedics.

VALUE OFFERED

Budget Development Strategic Alliance Building Business Development

Client Needs Assessments Financial Management Costing and Budgeting

Networking/Relationship National and International Efficiency Improvements

Building Contracts Project Management

Return on Investment Negotiation, Development Procedure Development

Commercial Management and Leadership Design and Optimization

Medical and Technical Renewal, Training, Direction Management

EMPLOYMENT NARRATIVE

Twenty plus years of technical sales and marketing experience in the areas of new Product Design, Introduction,

Tooling, and Manufacturing. A new business development manager, senior-level medical and competent

professional with exceptional communication, analytical, people and departmental management skills.

Contributed to effectiveness in driving corporate and department initiatives. Works well with diverse audience,

medical and technical professionals, proposals and new product-lines.

PolyMedex Discovery Group. Foster Corporation and Putnam Plastics 2008 to Present

Business Development Manager.

Custom Polymer Sales. Radiopaque Fillers. TPE’s. Melt Extrusion. North American Pebax Distributor.

Catheter Components and Assembly. Increased business in all territories with value added molding and turn

key solutions.

COMPONENT SALES AND MARKETING, INC., Chisago City, Minnesota

Owner; Sales Engineer and Consultant 2002 – 2008

Sales and new business development firm in the USA and Europe representing and assisting in the development of

new technologies for manufacturing medical assemblies, devices and components. Type of products are assemblies

of devices and components for Cardiology, Neurology, Endoscopy & Orthopedics devices.

Companies revenue range from $20 million to $50 million in sales.

Technical Capabilities: Plastic injection molding, silicone molding, micro machining, coiling, laser

technologies, extruded tubing, metal injection molding, medical sterilization, chemical machining,

centerless grinding, medical component assembly and finished medical device brokering.

Targeted medical device clientele in the US and Europe: 1200 contacts in database. Sales

engineering consultant for new technologies.

Trained a US sales force of 15 people and a European sales force of 6 on technical capabilities of

principals. Generate B2B sales leads at medical device companies in the USA and Europe.

Appointment setting to convert presentation into sales by helping design inform the companies

represented that would be profitable for new opportunities and technologies.

Ability to outsource most high tech components for the medical device industry: gave employers

sound choices for cost reductions on current programs.

Sales

New consultant recommendations leading to increased sales in core capabilities.

New business direction for existing principals to more align with the current customer

requirements.

Monthly technical newsletter to all customers. Competitive pricing and quality

recommendations to win programs.

Increased profits and deliver the highest quality products delivered on time.

Assist medical device companies on new and novel medical devices that help out large

numbers of people in the USA and Europe.

EVERGREEN SALES AND MARKETING, INC., St. Paul, Minnesota

Sales Engineer 2001 – 2002

Technical sales firm representing component companies to the medical device companies in the Midwest. Type of

products included coiling, machining, injection molding, metal injection molding and assembly. Targeted clientele

was medical device companies.

Annual sales $6 million with 3-man rep. firm.

Created appointments and managed existing customer base for assigned principals. No persons

supervised. Arranged appointments, made sales calls, meet with new prospect principals, met

customers for dinner, pick-up and drop-off principals at the local airport.

Evaluated current principals based on financial rewards and future of those relationships.

Suggested alternative types of business direction to improve profits.

Recommended to move sales representative firm to more medical suppliers as a core

business model with great success.

Suggested and work to establish a principal to open a facility in Puerto Rico which yielded

to be a successful financial decision.

SYNOVIS LIFE TECHNOLOGIES, Lino Lakes, Minnesota

Sales Engineer 1997 – 2001

Responsible for developing new accounts in the USA and Europe. Developed the R&D quick turn program side of

the business for complex medical components and finished devices that resulted in establishing over 100 new

customers worldwide. Extensive travel to medical device manufacturers in the US & Europe.

Medical component supplier to the major medical device companies: Medtronic, Guidant, St Jude, and Boston

Scientific. Products offered were micro coils, guidewires, balloons, molded components and assemblies.

New customer generation, responsible for new technical level products and relationship

retention for medical components and devices. Instrumental in directing and choosing a company to

invest in a new technology which yielded $1 million in profits at program transfer.

Worked long hours to accomplish desired financial goals of the company. Started a R&D Center

for new and upcoming companies with sound medical devices which resulted in a establishing over

100 new customers worldwide

High level of strong technical support provided to customers. On-time delivery within quoted

prices.

EARLY CAREER

PLASTIC PRODUCTS, Tool Maker, Lindstrom, Minnesota 1992 – 1997

Large plastic injection molder for all markets: medical, automotive, commercial.

SAFETY INDUSTRIAL PRODUCTS, INC., Sales Engineer, St. Paul, Minnesota 1989 – 1992

Provided design and manufacturing services to the railcar industry. Marketed innovative products

and systems for the control of hazardous waste.

METRO TOOL & DIE, Vice President, St. Paul, Minnesota 1976 – 1989

Increased sales from $5 million to $20 million in sales in a 2-year time period.

EDUCATION & PROFESSIONAL DEVELOPMENT

Century College, White Bear Lake, Minnesota

Continuing: Sales and Marketing

G.P.A.: 3.4

St. Paul Technical College, St. Paul, Minnesota

Machinist Degree

Major: Tooling

Currently studying German

Strong Microsoft Office

PROFESSIONAL MEMBERSHIP AND VOLUNTEERISM

Ducks Unlimited

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