Sales Manager

Todd C. Galles

*** ******* *** ****: 707-***-****

Napa, CA 94558 cell: 707-***-****

abngoe@r.postjobfree.com fax: 707-***-****

Marketing Executive with Strong Sales Alignment

Innovative and highly driven marketing professional offering 29 years of broad-based

strategic and commercial marketing experience, rooted in sales. Known as brand champion

for brand creativity and sales team leadership. Take pride in ability to motivate, energize and

lead to successful outcomes. Articulate communicator, both oral and written. Thorough;

detail and process oriented, with strong follow-through skills. Sincere and honest with a high

level of personal and professional integrity. Genuine team player, committed to

organizational success. Core competencies include:

Multiple New Product Launches Sales Promotion, Publicity

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Strategic Market Planning Media advertising, SEM, SEO, PPC

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Market Analysis/Forecasting Trade Show/ Event Planning

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Market Research and Analytics Program/ Strategy Implementation

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KOL Development and Advisory Packaging Design/Improvements

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Boards, Advocacy Groups Production and Supply Chain Planning

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Agency Selection and Direction Concurrent Project Management

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Branding, Trademarks Budget development and

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Publication Planning Administration

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Selected Accomplishments

Received special recognition for outstanding contributions following an unprecedented 2-year

developmental assignment on the executive team at Santen Inc. Received the first ever

“Vice President’s Award” at DEY Labs for outstanding Sales and Marketing contributions.

Reversed negative sales performance trend by successfully rebranding three products and

motivating the sale force. Reorganized and hired staff; managed staff of thirteen: four brand

directors/managers, a marketing communication director, marketing coordinator,

administrative assistants and graphic studio.

Directed advertising healthcare communications agency search and selection, and the

subsequent development of new brand communication platforms. Developed traditional ads

and continuing education (web and traditional). Directed PR firm and non-traditional media

programs utilizing SEM, SEO, PPC, SERPs.

Led implementation of strategic alliances and partnerships at corporate and brand levels.

Initiated co-promotions with CSO including the concept vision, negotiations, development of

term sheets, final deals, and performance reports.

Collaborated with international marketing teams for global product development and global

brand launches reaching US, Europe, Japan, China and Korea.

Therapeutic specialty focus in ophthalmology (cornea, glaucoma, retina), respiratory care

(pulmonologists and respiratory care therapists for asthma and COPD), allergy, women’s

health and reproductive physiology, internal medicine, dermatology, rheumatology,

orthopedics, emergency medicine and services, 1st responder teams, oncology, and general

practice. Worked collaboratively and established professional relationships and networks

with physicians, nurse practitioners, physician assistants, respiratory care therapists, 1st

responder teams, and pharmacists.

Career Experience

Senior Marketing Executive: Freelance Consultant, Napa, CA (08-present)

Client list includes Dey LP, and Genentech (via CHS Consulting at InVentiv Health)

• Dey, LP: provided strategic brand direction and managed tactical marketing program

implementation for two brands, Zyflo (zileuton) in respiratory care and Cyanokit

(cyanide antidote) in emergency medical services and 1st responder segments;

retained full-time for 6 months and received a retention bonus having met all metrics.

• Genentech: provided course content and project management for the development of

a marketing course for new product managers in the Marketing Excellence series for

the Corporate Training and Development group. Provided content development and

PowerPoint presentations for the Tarceva (erlotinib) oncology specialty pharmacy

program for the brand and managed care groups. Facilitated workshop and follow-up

reports.

Director of Strategic Marketing, Santen Inc., Napa, CA (04 to 08)

• Directed strategic planning for internal pipeline products

• Assessed early and late stage business development opportunities

• Directed market research activities- conducted primary research, secondary data

analytics

• Provided market analysis and reports for Glaucoma, Retina and Dry Eye markets

• Participated on key project planning teams, domestic and international

• Founded iMAP workshop concept (international teams for global marketing)

• Voting member on the WWIPC (World Wide Intellectual Property Committee)

• Led liaison with strategic alliance partner

Director of Marketing, Santen Inc., Napa, CA (02 to 04)

• Directed all strategic and tactical planning for commercial products

• Led brand teams in developing successful communication platforms

• Directed healthcare agency activities

• Directed branding and trademarks

• Directed market research activities (primary and secondary)

• Established and managed co-promotion deals with CSO

• Hired and developed directors, managers, staff as needed

• Developed and administered $14MM annual budget

• Production and supply chain planning

Product Director, Santen Inc., Napa, CA (01 to 02)

• Developed and implemented brand promotions and collateral programs for the Allergy

segment

• Led commercial product team meetings and determine content and priorities for the

brand

• Led new product development team in the dry eye segment

• Prepared promotional materials for the plan of action cycle of meetings

• Prepared trade and commercial forecasts

• Assisted the production planning forecasting

• Managed programs and expenses within budget parameters

Group Product Manager, DEY L.P., Napa, CA (99 to 01)

• Led Asthma and COPD team; managed form-fill-seal products with sales of $250MM

from 16 products with more than 75 line extensions

• Developed all strategic and tactical planning for assigned brands

• Planned and directed two brand launches and two branded-generic launches

• Provided product development input in the research and development program,

including market assessment, clinical development and labeling

• Managed Senior Product Manager, Product and Assistant Product Managers, and

support staff

• Developed and manage trade promotions and staff for rebate promotions of generic

products in key distribution channels

Senior Product Manager/Product Manager, DEY L.P., Napa, CA (94 to 99)

• Promoted to Senior PM and given responsibility to manage two PMs

• Responsible for managing 16 respiratory care products with 76 line extensions and

sales in excess of $250MM

• Planned, directed and successfully launched five products

• Planned and/or executed contracts with Glaxo-Wellcome, Bayer/Hollister Stier,

Medeva/Armstrong, Sidmak, and Mova

• Presented product training and disease orientations for all new hire trainees.

• Managed $2MM promotional budget, trade and sample forecasts

• Developed and implemented new corporate image campaign, including new

packaging designs, with bar coding, customer-friendly designs

Manager, Professional Relations, Syntex, Palo Alto, CA (93 to 94)

• Developed key audience strategic plans and tactical promotions, including exhibit

services, speaker bureau, promotional events and professional education. Created

“With a Woman in Mind” campaign; pulling multiple ob-gyn products together under

one synergistic promotional campaign

• Represented Syntex on key advisory boards and presented corporate positions to high

level professionals. Developed professional relations with national thought leaders

• Developed a major professional education program, the Syntex/APGO faculty

development workshop, and established the contributing endowment fund.

• Managed staff of five and a budget of $3MM

Product Manager, Syntex, Palo Alto, CA (90 to 93)

• Managed Femstat brand promotional budget of $4MM

• Prepared comprehensive marketing plan for ethical and OTC line extensions

• Managed team projects across divisions, including speaker lecture series, multi-

product direct mail fulfillment national sample program, and Nurse Practitioner of the

Year award program

Manager of Professional Services, Syntex, Palo Alto, CA (85 to 90)

• Developed key contacts with national thought leaders in select audiences

• Fostered professional relations to create unique marketing opportunities, planned and

implemented key promotional events

• Consulted and advised product managers in developing audience-based strategic

plans

Hospital Sales Specialist, Syntex Laboratories, Chicago, IL (83 to 85)

• Introduced residents and fellows to Syntex via value-added programs at key teaching

institutes

• Excelled in multi-channel selling, working with formularies, residents and professors

Professional Medical Representative, Syntex Laboratories, Chicago, IL (80 to 83)

• Carried the bag into doctor offices as the traditional “detail-man”

• Delivered territory sales above forecast

Education and Special Qualifications

BA, St. Norbert College in Business Administration with a focus in marketing and German

International experience living and working with Europeans, and Japanese work

experience and cultural training.

Past speaker at MMA conference

Involved in the local community: active soccer coach, serve on school committees

Proficient computer skills

References Available Upon Request

Please provide areas of interest for related references- physician/specialty, customer,

client, supervisor, and colleague/discipline: executive team, marketing, sales, sales

training, project management, regulatory, compliance, clinical, and/or finance.

General references also available upon request

Contact this candidate