Sales Director

S TE VE S M I T H

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Poplar Grove, IL 61065

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abngk9@r.postjobfree.com

Highlig hts

Edited the bes t read, most res pected a nd influential tra de print a nd digital pu blications in the

plumbing and heating industry, routinely d omina ting three other competitors by a ny readership

and sales metric.

Promoted the profess ional ins taller’s vital role to national and international ad vertisers and

fostered personal relationships a mong the editorial/sal es staff, manu facturers, wholesale-

distributors, ma nufacturer reps, engineers, trade associations and public relations a gencies.

Repres ented ma gazine a nd its 5 0,000 dedicated readers at conventions and seminars throughout

the United Sta tes, as well as Europe, Ja pa n a nd China .

Professional E xperience

Editor, Plu mbing & Mec hanical March 1996 – Ju ne 20 09

Bensenville, IL

Planned daily work of two editors and orga nized gra phic components with art director to

consis tently produce the industry’s No. 1 trade journal. April 2009 readers hip research performed

by an advertiser u nderscored the maga zine’s high sta nd ards:

• 77 percent would pick Plumbing & Mecha nical if they had to choose onl y one magazine to

read. The nearest competitor ranked 14 percent.

• 73 percent would pick Plumbing & Mecha nical as its primary ad vertising/marketing

source to reach industry professionals. The neares t competitor ranked 17 perc ent.

Collaborated with editorial a nd sales sta ff to grow online presence of magazine, including fil ming

video cl ips a nd contributing to blogs a nd va rious e-newsletters that reached an integrated

audience of 25 0,000.

• Readers spent more than twice as much time visiting www.pmmag.c om vs. all three

competitors’ web sites.

• 77 percent would choose www.pmmag.c om, if they had time to use only one plu mbing

web site. The neares t competitor ra nked 13 percent.

Worked with senior ma nagement to plan and execu te a nnual bus iness pla ns as well as research

readership interes t to c ontinually drive releva nt editorial that consis tently earned larger market

share of advertising.

Informed seven sales people – ma ny operating from remote offic es – of u pc oming editorial

activities well in adva nce of various advertising clos ing dates.

Recruited a nd supported the work of na tionally recognized ex perts to contribute monthly

columns on timel y content.

Launched new products on time and on budget, such as print a nd digital pu blications to promote

international trade show.

Education

University of Miss ouri – Colu mbia

Bachelor’s Degree in Journalis m

References

Ingrid E. Ma ttss on, Senior Ma nager – Bra nd Ma nagement

Uponor, 952/997-4249

Charlotte Perha m, Senior D irector of Commu nications

Plumbing-Heating-Cooling Contractors – National Ass ociation, 800/533 -7694

Jim Olsztyns ki, Ed itorial Direc tor, Plumbing & Mecha nical, 630/694-4006

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