WILLIAM GRAF

*** ***** **. ******, ** ***** H: 941-***-**** C: 941-***-**** abngd5@r.postjobfree.com

REGIONAL VICE PRESIDENT

Over 15 years of success in establishing top performing territories, exceeding revenue

expectations, training, and building loyal clients.

Seasoned Financial Services Professional with a solid history of recruiting talent and driving sustainable revenue

growth. Inclusive leader skilled in building consensus, delegating tasks, and empowering teams to attain peak levels

of performance. Recognized for dedicated work ethic, results orientation, and track record of delivering results in

both individual contributor and leadership roles.

At First Legacy Partners, successfully implemented start up strategy and recruited Senior Managing

Partners throughout Florida despite lack of regional name recognition.

Introduced and grew TIAA CREF’s revolutionary new life insurance products to independent RIAs in newly

assigned territory with limited name recognition. Established relationships with more than 75 firms in 8

months.

As Regional Vice President at Fidelity Investments, increased insurance product sales by 60%, managed

money product sales and mutual fund sales by primarily training and coaching ~30 + representatives

throughout SW Florida. Top producing territory in the country consistently.

AREAS OF EXPERTISE

Territory Management Training, Development & Coaching Recruitment & Relationship Management

New Territory Development Client Relationship Management Prospecting Consultative Solution

Selling

PROFESSIONAL EXPERIENCE

05/09 – Present

First Legacy Partners Florida

Executive Vice President, Florida

Recruited to establish firm presence by developing and implementing financial services distribution offices and

three distinct distribution channels throughout Florida. Manage regional P&L.

Notable Accomplishments:

Selected strategic branch office locations, negotiated commercial lease terms, and solicited furniture and

technology vendors enabling office start up.

Identified & recruited top talent to serve as Managing Partners in Tampa, West Palm, & Naples complexes.

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01/08– 10/08

TIAA CREF Florida

Regional Vice President

Recruited to market new life insurance products to independent RIAs, attorneys, and accountants throughout

Florida.

Notable Accomplishments:

.

Played key role in company wide 20% year over year life insurance sales growth and dramatic

th

improvement in VUL sales rankings from 100+ to 25 nationwide through independent channel and

internal product sales.

Delivered 100%+ year over year increase in qualified referrals from advisors through individual coaching and

group training on product knowledge, positioning, and client needs/goals assessment.

Fidelity Investments Florida 03/04 – 01/08

Vice President, Regional Planning Consultant, Florida West Coast

Challenged to drive mutual fund, insurance products, and discretionary money management products sales growth

via wholesaling and individual sales efforts. Interfaced with high net worth clients to develop estate planning,

wealth preservation, retirement income planning, and accumulation strategies. Partnered with senior management to

develop and implement training strategies for representatives’ at all organizational levels.

Notable Accomplishments:

Maximized branch financial representatives’ effectiveness and productivity by providing training on

products, technologies, and financial planning topics/techniques.

Generated qualified leads for branch financial representatives by delivering multiple capital markets and

topical seminars on retirement income planning, asset allocation, and general investment strategies to

groups of 12 to 100 clients with 30% 50% requesting appointments with representatives.

Boosted representative use of Fidelity planning tools to 100% by facilitating individual coaching and

group training sessions to demonstrate value of tools to clients.

Reduced application errors from 50% to less than 5% through effective training and institution of application review

procedures.

Recognized as subject matter expert in estate, insurance, and retirement income planning.

Insurance Wholesaler, South Florida East & West Coast

Recruited to train and motivate financial planning consultants and private access account executives to market and

sell all of Fidelity’s life insurance products and services.

Notable Accomplishments:

Fueled significant increase in awareness and sales of annuity and insurance products through advisor

training, client meetings, and presentations on estate analysis, life insurance reviews, income plans, and

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accumulation strategies.

Developed and managed territory to become the top producing insurance territory and was ranked

#1 out of 60 wholesaler’s nationwide. Presented top honors award at annual conference.

Participated and presented in leadership conferences and in product development round table discussions

to provide field perspective.

Wachovia Bank / First Union Bank Florida 01/98 – 03/04

Advance Markets Wholesaler

Recruited to assist in formulating program to introduce Life, Disability and Long Term Care insurance into the retail

banking system immediately after “Barnett” decision by the Supreme Court.

Notable Accomplishments:

Positioned territory for sustainable, scalable growth by redesigning business processes, launching new

products, and enhancing systems.

Trained bank personal on all levels prospecting methods, identifying client needs, advanced insurance

applications, and insurance related cross selling with other bank products.

Developed and managed the top producing territory in the country. Won top honors award at annual conference.

American Phoenix Agency Sarasota, Florida 01/95 – 01/98

Vice President, Life & Health Insurance Sales Manager

Established and expanded Life and Health division for large Property Casualty agency.

Notable Accomplishments:

Established and built agencies first life & health sales group.

Expanded revenue opportunities by training property casualty producers cross selling methods and fundamentals of

needs based analysis.

Acted as General Agent for all Life & Health products to include all contracting and communication with carrier’s

sales, marketing, recruiting, and training.

Wm. R Graf, Agency Sarasota, Florida Previous

General Agent, Owner

Small insurance practice providing insurance solutions to individual clients & businesses. Provided support

services to law firms, CPA’s, foundations, and investment advisors.

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LICENSURE, CERTIFICATIONS, & AFFILIATIONS

FINRA Series 6, 63, 65, 7, and 66 Life, Variable Life & Annuity, & Health

CLU Certification ChFC Certification LUTC, Fellow CLTC Certification

Sarasota Association of Insurance & Financial Advisors

Board of Directors: 92 – 98 Vice President / Membership Chair; 1994 President Elect, 1996 President, 1997

Present member.

Society of Financial Service Professionals

Board Member 2001 2002

Venice Foundation Planned Gifts Advisory Committee

Board Member 1994 1996

Financial Planning Association

Present Member

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