Marketing Content

Douglas S. Dubin

*** ****** ****** – Ann Arbor, MI 48103

(Cell) 703-***-**** – abngam@r.postjobfree.com

SENIOR COMMUNICATIONS, MARKETING, STRATEGY, & INTERACTIVE MEDIA PROFESSIONAL

Director-level leader with transferable skill set and significant strengths in Communications and Digital Marketing Team

Leadership, Business Strategy Development and Execution, and Emerging Media (Digital & Interactive Media, Digital

Signage, and Internet). A creative, hands-on, dynamic self-starter committed to leading effective teams of

professionals and driving company growth.

P ROFESSIONAL EXPERIENCE

Content Strategy Director – Borders Group, Ann Arbor, MI October 2007 to March 2009

Second largest book retailer in the world with $4 billion in annual revenue, 1,300 retail stores in the US and 35,000 employees

creating a headquarters for knowledge and entertainment via in-store retail, interactive kiosks, and e-commerce.

• Created, developed, and executed digital marketing strategy for marketing department’s entertainment

division, BordersMedia, in order to entertain, inform, and enhance the customer experience in-store and

online. Successfully grew customer base, contributed to net incremental revenue generation in excess

of $9 million, and increased online and in-store TV audiences more than 150% within first year of

operation through strategic distribution of Borders original television and radio programming.

Led digital marketing initiative to re-brand Borders in the minds of its customers, employees, shareholders, and

corporate affiliates, as an entertainment destination business, in addition to a bookstore.

Launched Borders TV - an in-store digital signage and TV network in 102 Borders superstores nationwide, reaching

1.4 million customers each week, showcasing Borders entertainment content via original programming and marketing

messaging. Created strategy and managed programming for whole network.

Directed collaboration between multiple internal business units and third party partners to increase brand awareness

and expand Borders content opportunities into new distribution platforms, such as Borders.com e-commerce, loyalty

programs, social networking sites, in-store digital signage and interactive kiosks, national media outlets, and

blogosphere.

Drove marketing results, revenue generation in excess of $9 million, customer satisfaction, and competitive

differentiation through use of multimedia, consumer experiences, and strategic branding initiatives.

Managed content team members in the preparation and distribution of Borders content to desired media channels, and

worked closely with entertainment alliances group and merchandising teams for seamless execution. Created high

ROI opportunities with very few resources or budget.

Appointed by digital signage industry experts to serve as an Advisory Board Member to Digital Signage Expo, the

world’s largest annual international tradeshow and conference solely dedicated to digital signage and interactive

technology in retail, hospitality, financial services, transportation, and public spaces.

Creative Director – Sterling Corporation, Lansing, MI April 2007 to October 2007

Strategic marketing and advertising agency generating more than $10 million in annual revenue in the U.S., specializing in issue

management campaigns, consumer product goods, and advertising for TV, radio, online, and print media.

• Created innovative television advertising, marketing, and branding campaigns, as well as interactive

video content, for clients such as Blue Cross Blue Shield of Michigan and Oberweis Dairy of Chicago.

Developed strategic solutions to a wide variety of marketing and advertising challenges facing our clients, through the

creation of digital content showcased on the Internet, television, and radio.

Responsible for delivery of television and Internet ads, radio spots for corporate and non-profit clients.

Oversaw the creation of all advertising and marketing campaigns performed on behalf of clients, and led internal staff

of 10, and external partners, from early conceptual development through final deliverables.

Content Producer/Writer - DSD Productions, Washington, D.C., NYC June 1996 to March 2007

Self-started strategic marketing and communications firm specializing in the production of digital marketing and advertising

messaging utilized by network and cable television clients, as well as corporate and non-profit clients.

• Provided creative, strategic, and production solutions for advertising & marketing agencies, PR firms,

and cable networks including Discovery Channel, National Geographic Television, and A&E TV

Networks, as well as The Wonder Factory, an interactive agency in New York City.

Delivered creative and film production services to the Stevens and Schriefer Group, a full-service strategic

communications company in Washington DC.

Led teams of producers, writers, editors, and clients through the all phases of project execution.

Produced, wrote, and directed film, video, and multimedia content for TV, Internet, and podcasts.

Conducted on-camera interviews with high profile individuals including former Baltimore Oriole Cal Ripken, former

President George H. W. Bush, former Secretary of State Colin Powell, actress Kathleen Turner, former Secretary of

State Henry Kissinger, Senator Ted Kennedy, and Placido Domingo.

Executive Producer – Red October Productions, Washington, D.C. Jan 2004 to March 2005

Award-winning, full service marketing and communications company specializing in TV, radio, and broadband content, advertising,

and distribution of broadcast, online, and print media throughout the United States.

• Executive produced television spots, web content, radio ads, and short biographical films, that were

broadcast on network television and cable, for political, corporate, and non-profit clients.

Produced former Mayor of New York, Rudy Giuliani’s televised endorsement of U.S. senate candidate.

Supervised creation of several fully integrated television, Internet, and radio advertisements used in 2004 U.S.

Presidential campaign. Filmed the President of the United States on location at the White House.

Managed staff of producers and technicians, creating high ROI opportunities with very few resources.

Production-managed seven 2005 Pollie Award-winning political advertisements and long format films.

Managed and oversaw business relationships with clients, production companies, post-production houses, and

vendors in Washington, New York, Los Angeles, Philadelphia, and Florida.

Successfully marketed Red October as a business resource to new clients in Washington, DC.

Other Relevant Experience

Researcher/Writer – Guggenheim Productions, Washington, D.C. Sept 1995 – May 1996

• Conducted research and wrote script segments for “Harry S. Truman: 1884 – 1972,” a film by Academy

Award-winning documentary filmmaker, Charles Guggenheim.

Senior Editor/Writer/Researcher – Taft Group, Washington, D.C. Oct 1991 – Aug 1995

• Wrote, researched, and edited popular series of books designed to guide nonprofit fundraising

organizations in the successful identification of reliable funding sources.

Managed staff of researchers, writers, and editors.

Senior Researcher/Writer – Advisory Board Company, Washington, D.C. Nov 1988 – Sept 1991

• Consulted with senior level managers of international banks, money centers, thrifts and regional banks in

order to help increase levels of institutional profit and productivity.

Helped grow firm from small, pre-IPO start up with several dozen employees to large company employing several

hundred associates.

Paralegal – Wiley, Rein, & Fielding, Washington, D.C. April 1987 – Oct 1988

E DUCATION

• American University, Washington, D.C. Master's Degree in Film, May 1997

Appointed by Dean as teaching assistant for graduate level film production courses, 1996-1997

• The College of Wooster, Wooster, Ohio. Bachelor of Arts in History, May 1986

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