SHERRI J. KLAUS

**** ***** *** ******

Schofield, Wisconsin 54476

858-***-**** ~ abng34@r.postjobfree.com

SUMMARY

Dynamic Marketing Professional with more than 10 years corporate experience. Skilled at monitoring

industry trends, identifying profitable opportunities, and maintaining buzz through marketing, advertising,

public relations, community involvement, and promotions. Creative, innovative thinker, and team driven

leader able to use collaboration to achieve the best results. Core competencies include:

• • •

Brand Management Product Development Licensing

• • •

Strategic Planning Copywriting Public Relations

• • •

Direct Mail Trade Shows Photo Styling

PROFESSIONAL EXPERIENCE

Modern Postcard - Carlsbad, California 2008 - 2009

Marketing Program Manager

Managed direct mail marketing programs, generating over $10M in company revenue. Executed tactical

projects and logistics for all areas of marketing programs including direct mail, advertising, public

relations, tradeshows, seminars, webinars, company events, presentations and sponsorship programs.

• Oversaw creative direction for all direct mail campaigns to both new and potential clientele.

• Added depth and detail to marketing programs beyond initial conception to ensure maximum ROI

and future scalability.

• Researched and identified vertical target markets, strategizing various marketing plans and

implementing programs to effectively reach each specific target audience.

• Generated reports and established tracking systems to determine the effectiveness of each marketing

campaign.

• Managed and maintained active project calendar, consistently communicating progress, status and

issues to the executive business development team.

• Implemented new webinar program, which resulted in multiple new customers and increased revenue

at a very low out of pocket cost.

Independent Marketing Consultant 2007 - 2008

Docland Dental

• Creative director and primary copywriter on packaging designs, display pieces and marketing

collateral for new product launch. Products were sold at Petsmart, PetCo and other major pet supply

retailers.

Pierre Silber

• Produced and directed all marketing, advertising and public relation strategies for online store and 7

regional retail locations. These marketing efforts included a celebrity hosted Halloween Fashion

Show and autograph signing

Disguise

• Executed public relation strategies to all media outlets on the promotion of “The Women of Marvel™”

product launch. These new licensed Halloween costumes were showcased at an exclusive fashion

show during Comic Con International.

SHERRI J. KLAUS

Pony Express Creations, Inc. - San Diego, California 2006 - 2008

Marketing Director

Planned and implemented all marketing efforts for multi-million dollar Halloween Costume Company.

Managed graphic design team, staff photographer and product designers in creation of all products

including children’s and adult costumes, wigs, hosiery, hats, accessories and home décor.

• Managed multiple licensing agreements with major consumer brands.

• Wrote copy and oversaw production of packaging, advertising, web design, sales collateral and point-

of-purchase displays.

• Garnered international press coverage for the Playboy Costume Collection through strategic

initiatives with partners Playboy and the E! hit television show, “The Girls Next Door.”

• Developed customized in-store programs for key retail partners including Wal-Mart, Costco, Party

City, Halloween Express, and Spencer Gifts.

• Utilized research, including sales data, trend analysis, and competitive tracking, to develop product

mix.

• Worked with various Asian manufacturers to obtain the most cost efficient and astatically appealing

products.

• Acted as creative director and stylist for all studio and location photo shoots.

Smartt Entertainment Inc. - San Diego, California 2003 - 2005

Director of Sales and Marketing

Booked headline and local musicians, comedians and specialty acts for corporate meetings, tradeshows,

seminars and private events. Created entertainment proposals based upon each individual client, taking

into consideration audience demographic, entertainment history, budget and show theme. Advanced

headline shows by creating and coordinating schedules, air travel, hotel accommodations, ground

transportation, catering, technical production, meet and greet sessions and on-site rider requirements.

• Aggressively sought out new clients by cold calling and following through with all incoming leads.

• Oversaw all marketing creative direction on corporate brochures, sell sheets and website design.

• Produced and coordinated events for the following clients: Anheuser Busch, Lucent Technologies,

Toyota, PGA of America, General Mills, PUMA and others.

• Advanced corporate entertainment events for the following acts: The Eagles, Journey, The

Temptations, The Pointer Sisters, The Four Tops, Gin Blossoms and Three Dog Night.

SOLA Sunlens - San Diego, California 2001 - 2003

Marketing Manager

Responsible for all marketing activities worldwide in the promotion of high-end fashion and sport

sunglass lenses. Implemented and managed marketing calendars, advertising schedules, vendor relations

and procurement while balancing and maintaining strict budgetary guidelines. During tenure, sales

increased $10M and new fashion lens collections contributed 70% of those sales.

• Managed graphic design team, website designer and photographer in the creation of all company

collateral and advertising.

• Facilitated the creation, design and execution of the international company catalog, showcasing all

products, services, company history and technical data.

• Created seasonal fashion brochures, which involved researching color and fashion trends, dealing

with fashion houses, eyeglass frame designers and manufacturers and creating unique and innovative

selling tools for presentations around the globe.

• Implemented specialized presentations and programs for major consumer brands such as: Nike,

Guess, Ralph Lauren, Spy and Kenneth Cole.

• Assisted Marketing Director in the development and execution of new international website.

• Managed trade shows activities for all domestic and international shows, including: planning and set

up, trade advertising, public relations, appointment schedules, transportation and more.

SHERRI J. KLAUS

Graham Webb International - Carlsbad, California 1997 - 2001

Assistant Brand Manager

Analyzed sales trends, competitive products, buying behaviors and product performance to determine

product mix, price points and sales forecasting for multiple consumer brands within the professional hair

care industry. Assisted in selection of packaging for all new product development, complementing

existing packaging and continuing brand identity. During tenure, business grew from $5M to $15M

through combination of new product launches and innovative merchandising campaigns.

• Acted as primary copywriter for packaging, advertising and promotional literature for new product

line. Packaging received the prestigious 1999 Mobius Award for Package Design in Personal

Products.

• Coordinated all in-house and salon new product testing, analyzing formulation, fragrance and

appearance. Evaluated and reported results to appropriate brand manager for three consumer brands.

• Assisted in the selection of models, wardrobes, props and overall concepts for various product photo

shoots.

• Prepared bi-weekly production meetings of key personnel, which included creation and distribution of

Cost of Good and Critical Path Worksheets for all new products and promotions.

• Consistently reviewed all elements of the marketing mix and recorded changes in tactics and

strategies as needed.

EDUCATION

Bachelor of Arts Degree in Mass Communication

University Of Wisconsin La Crosse, La Crosse, Wisconsin

Associates Degree in Fashion Merchandising and Marketing

Western Wisconsin Technical College, La Crosse, Wisconsin

TECHNICAL SKILLS

Microsoft Windows 9x, 2000, XP, Office Suite including PowerPoint, Word, Excel, and Access; Internet

Explorer; Outlook, Netscape, ACT!, Photoshop and QuickBooks

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