Sales Manager

ROBERT M. (BOB) KACHER

• **** N.W. **rd Ct. • Des Moines, Iowa 50325 • 515-***-**** •

abng2m@r.postjobfree.com

EMPLOYMENT HISTORY:

EFCO Corp., Des Moines, Iowa.

Manufactures and markets steel forms for the concrete construction industry.

January, 2000 - Present

General Manager, SwapLoader USA Ltd. Division of EFCO Corp.

Vice President Sales and Marketing

• Total accountability of all operations including supervisory accountability for Sales and Marketing,

Engineering, Advertising, and complete P/L responsibility for the SwapLoader Division which manufactures

and distributes hydraulic hook lift systems for the truck equipment industry.

• SwapLoader established in 1991 not profitable until 1999, profitable every quarter through

September 2009

• Decentralized sales and marketing from Des Moines creating five North American regions.

• Increased total revenues by 48.5% and after tax profits by 159% for the first full fiscal year.

• Accomplished increases in revenue, operating, and after tax profit while reducing the sales expense to

revenue by 1.5%.

• Since the year ending 2000 through 2006, I have increased revenue six fold, after tax profit eight fold.

• Increased Distributor base from 22 in 2000 to current 94.

• Elected to the SwapLoader USA Ltd Board of Directors as VP of Sales and Marketing in 2005.

• Entered Mexico market with appointment of Mexico City Distributor in 2007.

• Entered South American market in 2008 with appointment of Distributors in Peru and Chile.

• Created and established “SwapLoader Boot Camp,” a professional sales training program in 2008.

• September 2008 through September 2009 the training has been attended by 69 sales professionals

representing 47 Distributors throughout the United States, Mexico, and Canada.

Contractors Machinery Inc., Omaha, Nebraska.

Owned and operated seven Case Construction Equipment retail store operations in Iowa and Nebraska

January, 1998 - January, 2000

General Manager

• Responsible for managing and total P/L accountability for construction equipment companies in Ankeny,

Clear Lake, Davenport, and Cedar Rapids Iowa, which are part of a seven unit company with retail

locations in Iowa and Nebraska.

• Supervision of 4 department heads plus 24 additional employees with overall responsibility for all

departments of sales, parts, service and rental.

Annual sales of 29 MM out of total corporate budget of 70 MM.

• Budgeting responsibility for departmental forecasting of annual sales, cash and personnel requirements,

and P/L budget to include cash flow requirements. Led company in bottom line performance in all

departments with most significant increases in sales margin and rental division growth.

• Increased bottom line performance by 12% in the first six months vs. one year ago, as a result of

introducing target market objectives and cost reduction initiatives.

Case Corp., Racine, Wisconsin.

Manufacturer and Marketer of Industrial Equipment for the Agricultural and Construction Markets

January, 1995 - January, 1998

Case Business Manager

• Responsible for territory profitability, cash flow, market share and customer satisfaction through the

development, implementation and management of a territory business plan.

• Provided leadership to a dealer support team, whose responsibility was to optimize dealership

performance.

• Supervised and evaluated key employees: Parts Manager, Service Manager, Technical Manager, and

Product Specialist.

September, 1987 - January, 1995.

Area Sales Manager

• Coordinated management/marketing functions through network of 18 dealerships.

• Administrated wholesale credit activities, including audits and collections.

• Coordinated parts marketing - merchandising services.

• Administrated whole goods inventory levels.

• Increased retail sales budget from 19,783,000 in 1987 to 32,688,000 year-end 1995.

• Increased wholesale sales budget from 24,806,000 in 1987 to 38,125,000 year-end 1995.

• Placed no lower than No. 4 in company sales since 1987.

September 1986 - September, 1987

Regional Product Specialist

• Initiated plans for incorporation of new four wheel drive product line into current structure through

acquisition of Steiger Tractor Inc. by J.I. Case Co.

• Established telesales team at Fargo, ND office covering 14 states in western region.

• Supervised 2 telesales managers.

• Traveled extensively in Midwest and northwest supervising transition of new four wheel drive

introductions.

• Developed business plan for revised four wheel drive market penetration.

• Conducted training seminars for both company and dealer personnel.

• Reported directly to Regional Sales Manager and Vice President of Marketing.

EDUCATION:

University of Northern Iowa, Cedar Falls, Iowa

Bachelor of Science in Management

Simpson College, Indianola, Iowa.

Graduate course Strategic Management.

Drake University, Des Moines, Iowa.

Graduate course International Marketing

Contact this candidate