Manager Sales Representative
Resume:
L aura Lott Valenti, MBA
Laura Lott Valenti,
M BA
**** ******** **** • Marrero, LA 70072 •
PROFESSIONAL
P ROFILE
Talented, results-producing
executive with a proven record
of accomplishment in
developing, directing and
leading comprehensive
marketing and business
strategies in support of business
goals and growth objectives.
Expertise in directing the
creation of marketing tools and
steering the execution of
business marketing programs
while also strategizing plans for
executive development and
business growth. Skilled at
cross communication with
management, vendors, and
internal and external
departments to coordinate
overall company objectives.
EXPERIENCE
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
L aura Lott Valenti, MBA
Northwestern Mutual Financial Network
of Louisiana
Metairie, LA 2009-Present
D irector of Recruitment for the
Northwestern Mutual of LA
• Lead recruiter and career coach
Oversee recruiting efforts for full time and
internship efforts across the state
Manage the completion of all logistics
involved in each phase of the interview
process, working with the Managing
Partner, Managing Director, Training
Coordinator, Recruiters, Mentors, and other
team members to effectively execute on all
pieces of the recruiting process
Work with Managing Partner
and Directors to ensure
consistency of recruiting process
experience throughout the
districts
Track overall progress toward recruiting
activity and goals, and to cascade the
overall network goals
• Market, branding and network the
company’s career opportunities on all
platforms
University of New Orleans
New Orleans, LA 2008-Present
I nstructor (Adjunct)
• Marketing 3515: Personal Selling
University coach for the annual Bayou Sales
Challenge
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
L aura Lott Valenti, MBA
Planet Beach Franchising Corporation
Marrero, LA 2004 – 2008
Website Director
2007 – 2008
• Oversaw the creation and development of
www.planetbeach.com and 400+ website
affiliates, including all international
initiatives and the online store initial
development
Managed the operations, functionality and
content of www.planetbeach.com
Served as the “hub” for brand cohesiveness
marketing efforts by being the key person for
integrating marketing and IT endeavors
Implemented and reported on website’s
analytics and SEO
Direct Report to CEO and Department Head
o Managed annual budget
Reported on department results
Strategized effective ways to integrate the
marketing and IT teams
F ranchise Marketing Manager
2006 - 2007
Associate Marketing and Franchise
Advertising Manager
2004 - 2006
• Created, implemented, and tracked all
f ranchise marketing initiatives
Generated all franchise leads for the In-
House Franchise Sales department and
created
methods to generate leads for Area
Representatives, domestic and
international
• Served as the Area Representative
marketing contact for B2B and B2B
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
L aura Lott Valenti, MBA
strategies
Created and facilitated the execution of the
A rea Representative marketing plans across
t he US
Assisted in the creation and implementation
of all tanning and spa consumer (B2C)
marketing initiatives
Created the Internet advertising plans and
budget for the franchise initiatives
Created and sold on-line advertising
packages to vendors (B2B) to enhance
department’s budget
Franchise Public Relations manager
F ranchise Development Coordinator
2004
• Served as the initial contact and
communication for all prospective
f ranchise leads
Managed lead database and reported results
directly to CEO and VP of Franchise Sales
Disseminated marketing collateral and
f ranchising documents to franchise prospects
Qualification Specialist
2004
• Served as the initial contact and
communication for all prospective
f ranchise leads
Qualified, managed and tracked all
prospective franchise leads
Reported on franchise lead activity to CEO
and VP of Franchise Sales
Nexstar, Inc.
Metairie, LA 2003 – 2004
Sales Representative
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
L aura Lott Valenti, MBA
Nextech Communications
Marrero, LA 2001 – 2003
Sales Representative, Executive Assistant
to CEO and Office Manager
Miranda, Warwick & Milazzo
Metairie, LA 2001
F ile Clerk and Court Runner
Album Stovall
Metairie, LA 2000 – 2001
F ile Clerk, Court Runner & Assisted with
Paralegal work
R ice Fowler
New Orleans, LA 2000
F ile Clerk and Accounting Assistant
EDUCATION
M.B.A., College of Business
Administration
New Orleans, LA 2006 – 2007
U niversity of New Orleans
B.A. Psychology, College of Sciences
New
Orleans, LA 1999 - 2003
University of New Orleans
H igh School Diploma
Marrero, LA 1995 - 1999
John Ehret High School
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
L aura Lott Valenti, MBA
INTERESTS, SKILLS,
ORGANIZAT IONS &
AWARDS
Interests: T raveling, Continuing Education,
Reading, Guest Speaking, Amateur Painting,
Philanthropic-Related Activities, Ballet
Skills: Project Management, Art and
Creative Direction, Microsoft Word, Excel,
PowerPoint, Outlook, Ektron, ACT,
Goldmine, IFX, eMaximation
Organizations: Jefferson Chamber of
Commerce (2008 Member), Young
Leadership Council of New Orleans (2008
Member), Sigma Iota Epsilon: Honorary
Management Fraternity (2007 Inductee),
Zeta Tau Alpha (2003 Alumni, former
President and Vice-President of collegiate
chapter)
Awards: Outstanding Leadership Award
f rom Chancellor of the University of New
Orleans (2002), Jackie Sue Scelfo Leadership
Award (2001) from Zeta Tau Alpha
F raternity, UNO Athletics Faculty
Appreciation Award (2009)
REFERENCES
Stephen P. Smith B randy
Rush T homas
O’Connor, PhD
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
L aura Lott Valenti, MBA
CEO/Founder
Former President
Professor and Chair
Planet Beach Franchising Corporation
Nextech Communications, Inc.
U niversity of New Orleans
5161 Taravella Road
1219 Barataria Blvd. 2000
Lakeshore Drive
Marrero, LA 70072 Marrero,
L A 70072 New Orleans,
L A 70148
Additional references available upon request.
Laura Lott 5228 Savannah Lane • Marrero, LA 70072 • 504-***-****
Contact this candidate