Sales Customer Service

James Lazzara

***** ********* **. **** ****: 541-***-****

Bend, Oregon 97702 Email: ************@*****.*** Mobile: (650) 218-

3050

Vice President of Business Development

Provide empowering sales leadership that drives profitable growth and

improved performance in all key metrics:

revenue, market share, productivity, customer service, margins, and top-

and bottom-line earnings.

Offering more than 25 years of continuous achievement in executive

leadership roles at the forefront of profit and revenue growth, business

expansion, and product launch successes in the automation and industrial

controls market. Expertise in developing and managing a winning

distribution channel, cultivating and mentoring a global sales force, and

adapting sales strategies in response to changes in the business and

general market.

Influential manager with sincere commitment to people development and

demonstrated talent building and cultivating cohesive, positively focused,

sales teams. Creative strategist skilled in generating renewed energy and

visionary direction to drive achievement of both domestic and international

sales growth.

Core Skill Areas:

Strategic Business Competitive Product Cross-Functional

Planning Positioning Collaboration

Revenue & Profit Growth Product / Brand Management Performance / Quality

Relationship Management Standards

Sales Cycle Management Profit & Loss Management Staff Development /

Distribution Channels Bottom-Line Improvement Training

Process Implementation Negotiations &

Presentations

Budget Administration

Selected Achievements at Scientific Technologies, Inc.

Grew the company from zero to $60 million in revenue and 40% market share in

North America, serving as the company's primary driver of new business

development and marketing strategies. Played an integral role in identifying

acquisition opportunities and cultivating relationships with strategic partners

and brand label customers.

Served on the Board of Directors to guide the growth and direction of the

company; negotiated the sale of the business to a $6 billion Japanese

competitor. Participated in the due diligence process to ensure that the merger

would maintain the quality and service standards that customers had grown to

expect.

Honored as the #1 safety company in North America by Frost and Sullivan, a

leading global consulting firm; selected twice by Forbes and three times by

Business Week as one of the "world's best small companies."

Recognized for exceptional sales leadership; served as a valued market and

product resource, providing ongoing training opportunities and working closely

with partners to improve product knowledge and service capabilities.

Spearheaded major account acquisition and expansion with customers that included

Chrysler, Ford, Alcoa, Applied Materials, KLA Instruments, Novellus, and

numerous Fortune 1000 organizations.

Professional Experience

Scientific Technologies, Inc. (Now Part of Omron, Inc.), Fremont, CA

1979-2008

Omron-STI designs, manufactures, and distributes automation safeguarding

and specialty sensor products for the industrial control market. STI

completed a merger with a subsidiary of the $6 billion, Japan-based Omron

Corporation in 2006.

Senior Vice President of Sales

Charged with developing a family-owned start-up into a global market leader

in the industrial control market sector. Provide tactical and strategic

leadership, managing all sales, marketing, global distribution, business,

and customer relations operations. Recruited, hired, and developed 12

direct and 40 indirect reports, offering support through all phases of the

sales lifecycle, including negotiations and customer acquisition. Worked

closely with partners in Europe, North America, and Asia to develop and

execute distribution channel and direct factory sales strategies. Developed

and administered a $16 million annual sales budget to aggressively build

new channels and win new business.

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James Lazzara, Page Two

Home: 541-***-**** ( Mobile: 650-***-**** ( Email:

************@*****.***

Professional Experience

(Continued)

Selected Highlights:

Revenue Played a leading role in executing six major acquisitions, including

Growth the acquisition of Dunn Sales, which significantly reshaped and

raised the bar for competitors in the industry.

Planned and led penetration of new markets in North America and

overseas; increased overseas business from $1 million to $3 million

Distributor in three years.

Developed a $40M distribution channel from zero to 95 in five years,

Relations making the distribution channel become the number one asset when the

company was purchased by Omron in 2006.

Created and implemented marketing and lead development programs to

increase sales and provide qualified leads to the field; insisted on

Product one day deliveries to fulfill customer requirements.

Innovation Executed market-specific product development plans to achieve

multimillion-dollar, year-over-year revenue increases for major

customers.

Effectively monitored the competitive landscape by gathering current

Sales Team marketplace information on pricing, new products, and merchandising

techniques to determine positioning strategies.

Leadership Designed and implemented compensation programs to improve

profitability and maximize sales performance; transitioned from a

commission-based to management-by-performance.

Fostered ongoing relationships with major corporate accounts,

utilizing feedback regarding ongoing customer satisfaction,

cross-selling, up-selling, and overall client retention.

POST-MERGER RESPONSIBILITIES:

Served as the Director of the Automation Product Group following with

merger with Omron. Built a new, high-performance sales force to promote STI

safety products and services to Omron's established distributors, channel

partners, and customers. Oversaw the transition to ensure that Omron-STI

capitalized on the resources and name recognition that each company brought

to the partnership to expand share within targeted market niches,

specifically the Japanese automobile and semiconductor sectors.

Academic Background

Bachelor of Science in Biological Sciences

California Polytechnic University, San Luis Obispo, CA

Training & Development

Miller-Heiman Strategic and Conceptual Selling

Professional Affiliations

Association of High Technology Distributors

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