Sales Manager
Resume:
Charles R. Ratliff
Athens, GA 30607
abnfdc@r.postjobfree.com
Profile:
> Excellent marketing and sales management skills working in
multicultural markets.
> Expertise in the development and growth of new
International markets resulting in substantial increased
yearly revenue. Conversational Spanish language skill.
> Excellent multilevel interpersonal skills on both a
technical and business level.
> Broad based management skills in operation management,
engineering, sales, and marketing.
> Very successful 20+ year technical background which
includes two US Patents.
Experience: Covidien/VNUS Medical Technologies Inc.
Area Manager- Latin America 1/07-
Present
Responsible for developing existing and new markets for
endovascular medical device throughout Latin America and the
Caribbean utilizing extensive marketing and sales efforts
< Established 8 new regional distributors within Latin
America and the Caribbean.
< Developed "key opinion leaders" in both public in private
medical sector throughout Latin America
< Increased sales 150% per year over a period of three years
through the opening of new markets in Latin America and the
Caribbean.
< Introduction of new products through Medical Congress's and
clinical workshops.
< Worked with distributors to develop and implement
advertisement campaigns for key markets.
Celletra Inc., Yoqne'am, Israel
11/03-1/07
VP Sales/Marketing/Operations- Americas
Pivotal role in the rapid expansion of Celletra's sales in the
New Latin and North American markets through aggressive
product introductions, trials, and relationship marketing and
selling.
< Developed new markets in the Americas through the selection
and development of key distributors
< Worked closely with Management group in Israel during
product development to ensure that products and services
met market needs and were executed on time and on budget.
< Developed financial models including forecasting, margin
analysis and pricing policy.
< Increased sales at least 40% each year through the
introduction of technologically advanced products.
EMS Wireless, Atlanta, GA
11/02-11/03
Director Sales Mexico and Central America
Directly responsible for accelerated sales in Mexico and
Central America utilizing expertise in development of Latin
markets.
< Increased sales over 100% within first year through the
utilization of forged relationships with existing customers
< Played key role in customer negotiations to quickly close
business with key customers.
< Recipient of 2003 "Export Achievement Award" from US
Department of Commerce
Repeater Technologies, Inc., Sunnyvale, CA
9/99-11/02
Director Sales & Engineering - Latin America
As a key senior corporate representative, responsible for
Latin American sales and new business development through
effective market research, strategic planning, product
introductions, and promotions.
< Cultivated new ideas for new products, innovations and
applications resulting in increased product offerings and
increased market share generating 45% of new business
within first year.
< Recipient of 2002 "Export Achievement Award" from US
Department of Commerce.
< Managed international field trials in Mexico, Israel,
Bangladesh, and South America.
ArrayComm, Inc., San Jose, CA 95134
1/98-9/99
Business Development/International Sales Manager
International business development and sales responsibility
for SDMA Wireless Local Loop systems in China, Philippines and
Iran.
< Participated in high level sales and technical presentation
for Governmental Telecommunications Group in Iran.
< Marketing and Technical management responsibility for SDMA
Wireless Local Loop (WLL) business channel.
< Responsible for initial development of International Field
Service organization.
ADC Telecommunications Inc.
5/93-1/98
ADC Wireless Systems Division, Hillsboro, OR
Field Operations Director/Technical Sales
In charge of development and operation of complete turnkey
field installation and engineering group. Provided technical
sales presentations and field trials which resulted in a
record year of $20 million in revenue.
< Managed Field Engineering resources, focusing on quality,
on time performance, customer satisfaction, and
profitability for all projects.
< Developed objectives for Field Engineers and tracked
performance based on the objectives.
< Managed Field Engineering resources, focusing on quality,
customer satisfaction, on time performance, and
profitability for all projects.
< Worked with cellular customers to define the requirements
for microcell equipment, including FDMA, TDMA, CDMA, and
CDPD.
Motorola Inc., 1/86-
5/93
International Group, Schaumburg, IL
Project Engineer
Directly responsible for the design, testing, and optimization
of large wireless international communications systems.
Received "achievement award" for outstanding performance.
< Managed system installation projects for Jamaica and Kuwait
including managing site surveys, installation and
optimization.
< Performed RF interference studies and frequency
coordination.
< Responsible for special product designs to meet special
applications.
ACCOMPLISHMENTS
< Recipient "Ambassador" award from Motorola International
4/91
< Patent received - Digital Fiber optic Microcell
5/97
< Two Patents received - Sectorized Microcell
12/98 & 11/08
< Patents pending for Wireless Internet Applications
7/00
< Received several commendations while employed for Motorola
and ADC Wireless
< Two time recipient of US Department of Commerce "Export
Achievement Award"
EDUCATION Roosevelt University, Chicago, IL
Bachelor of Science in Business Administration
McHenry County College, Crystal Lake, IL
Associate of Science
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