Manager Sales

TONYA HORTON

Telephone: 412-***-****

abnf8w@r.postjobfree.com

E

Results-driven Marketing Manager specializing in product development and brand management

eager to contribute expertise toward supporting a dynamic organization in optimizing sales and

profit performance.

TEAM & PROJECT LEADERSHIP

NEW PRODUCT DEVELOPMENT

CAMPAIGN DEVELOPMENT & LAUNCH

BRAND MANAGEMENT

MARKETING MATERIALS DEVELOPMENT

VENDOR & AGENCY RELATIONS

PROMOTIONS LEADERSHIP

COMPETITIVE INTELLIGENCE

DIVERSITY MARKETING

ONLINE & WEBSITE MARKETING

EVENT PLANNING

MARKET & BUSINESS ANALYSIS

IBIS Communications, Nashville, TN, 3/09 - present

Client Services Specialist (part time).

• Primary contact for creative development, media buys, and event management for clients such at Captain

D’s, Regional Transportation Authority, NAMIC, and Pitney Bowes.

U.S. Stamp & Sign, Nashville, TN, 1/08-9/08

Marketing Manager

• Spearheaded marketing efforts for 300 products generating $8M in sales at top office supply retailers and

catalogs including OfficeMax, Office Depot, Staples Canada, United Stationers and Hobby Lobby.

• Conducted comprehensive business analysis to identify and provide recommendations for new products.

• Applied dynamic leadership talents to manage internal cross-functional team and external vendor

relationships vital to ensuring and optimizing cohesive and collaborative efforts.

• Analyzed market research results to plan and orchestrate new product pipeline and marketing projects.

LP Building Products, Nashville, TN, 3/06 to 7/07

Associate Brand Manager, New Product Development

• Demonstrated exemplary multi-tasking expertise to evaluate brand and product effectiveness,

recommend potential new products, coordinate new product pipeline, and facilitate strong vendor

relationships.

• Championed process improvements to improve company website through regular content updates,

interactive features, and enhanced layout, effectively increasing site traffic and appeal.

• Handpicked as NFL marketing promotional representative with accountability for stadium signage.

Self-employed, Nashville, TN, 4/05 to 2/06

Marketing Consultant

• Critically analyzed key business metrics for Graduate Management Admission Council (GMAC) and

recommended methods of increasing monthly sales to comply with vendor contact obligations.

• Compiled database and assessed current and potential GMAC member institutions to strategically

formulate market expansion approaches.

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Tonya Horton ~ Page 2 of 2

Del Monte Foods – Pet Products Division, Pittsburgh, PA, 3/04 to 3/05

Associate Brand Manager, 9Lives

• Planned, directed and continuously evaluated brand management activities for leading cat food line

producing $165M in annual net sales.

• Innovatively created thirty-second Wal-Mart specific commercial to introduce $35M product launch.

• Managed agency relationship for $265M consumer promotion program designed to support TV

advertising campaign by overseeing press releases, national appearances, and B-roll development.

• Combined excellent analytical and organizational skills to assess brand performance, product launch

outcome, and promotional effectiveness; delivered findings to senior management.

ConAgra Foods – Frozen Foods Division, Omaha, NE, 3/01 to 3/04

Associate Brand Manager, Healthy Choice

• Drove brand management initiatives for food products generating $100M in net sales.

• Led personnel in national SKU optimization encompassing development of distribution targets, product

improvements and packaging upgrades, achieving obsolete inventory savings of $240M over target.

• Played a pivotal role in national launch of new line predicted to generate $54M in net sales.

• Diligently conducted ongoing business analysis to maximize category/competitive performance, product

launch success, and sponsorship partner satisfaction.

• Earned recognition for outstanding performance and results within first 6 months in role.

Associate Brand Manager, Banquet

• Planned, orchestrated and continuously evaluated marketing functions, agency relations, and sales

material design for food line producing $40M in annual sales revenues.

• Led development and seamless unveiling of national multi-dimensional $1M consumer promotion

program inclusive of television, ASM, FSI, and packaging.

Assistant Brand Manager, Banquet

• Proactively supported and facilitated high-impact marketing efforts for division reaching $183M in annual

net sales, and directed teams in accomplishing 5 product improvements resulting in 5-15% velocity

increases on those items and product savings of 19 cents per case.

• Exercised extensive critical thinking abilities to frequently track business performance including monthly

IRI, pricing, and shipments vs. consumption.

Vanderbilt University, Owen Graduate School of Business, Nashville, TN, 6/98 to 3/01

Assistant Director of Admissions and Marketing

• Devised and rolled out aggressive marketing program resulting in successfully achieving enrollment

objectives, meeting financial aid budget goals, and strengthening quality and diversity despite school’s

recent setbacks in rankings and unexpected transition of Dean.

• Effectively administered $100M marketing budget for orientation programs, commencement and

recruiting, increasing yield 40%.

• Contributed significant creative skills in designing and developing print and online publications as well as

direct mail pieces.

Earlier experience includes internship as Retail Marketing Assistant, SaraLee Corporation – BilMar Foods

Division, Zeeland, MI, 1997.

MBA in Marketing, Vanderbilt University, Owen Graduate School of Management, Nashville, TN, 1998

Bachelor of Arts in English, Vanderbilt University, College of Arts and Sciences, Nashville, TN, 1995

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