Sales Manager

David A. Wass

**** ***** **** ***** ■ New Albany, OH 43054 ■ Home 614-***-**** ■ Cell 614-***-**** ■ E-mail

**********@***.***

“David Wass is …a thoughtful, effective leader and an exceptional COO. His tenure in the real estate and marketing industry has provided him with

the skills required to manage complex projects and diverse team members.”

– Ellie Byrom Haley, President/CCO, Gecko Group

SENIOR MANAGEMENT EXECUTIVE

COO/CEO/VP of Operations/ Executive Director / General Manager

Driver in Profitability, Budget Management, Business Development, and Sales.

Visionary Senior Executive proficient at growing organizations by setting strategic direction and

motivating teams towards success. Proven leader in Real Estate Development and Management for

multiple retail properties, including commercial mixed use developments, enclosed regional malls and

lifestyle centers. Adept at mentoring individuals and teams to maximize their talents. Strong community

leadership in the Greater Columbus Area, including Board participation at Experience Columbus.

Experienced with Microsoft Office Suite.

Experiential Marketing Asset Management Fiscal Planning and Control Public Relations

Business Planning Facilities Management Staff Management Community Relations

Executive Highlights and Milestones

■ Established and implemented strategic vision plan for more than $1 B worth of mixed use

development representing in excess of 4 million square feet.

■ Redefined company culture by initiating goals and objectives that supported company’s overall

vision while enhancing the growth of the individual team member. “This is where we are. This is

where we need to be. This is how collectively, we are going to get there.”

■ Enhanced companies business profile through community involvement with State and Local

officials as well as extensive 501c-3 participation.

■ Enhanced value of the asset for ownership groups while maximizing the guest and customer

experience by establishing new policies and procedures.

■ Improved Net Operating Income portfolio wide by initiating stringent cost control measures

and implementing aggressive recoveries process.

Leadership Career History

STEINER + ASSOCIATES Columbus, OH

2004 – 2008

Chief Operating Officer (2006 – 2008)

Directly responsible for all Operational, Asset Management and Marketing related functions for over $1B

worth of mixed use commercial development located in Columbus, OH., Milwaukee, WI., Dayton

OH., and Kansas City, MS.

The projects represented more than 4 million sq. ft. of development comprised of retail, restaurant,

entertainment, office and residential uses. Oversight responsibility for more than 150 employees

within the organization. Negotiated contracts (housekeeping, contract security, landscaping, snow

removal, web design, LCD animation, gift card program, national/local public relations), identified

additional revenue streams, maintained positive relationships with key city/local officials and developed/

mentored key members of the organization. Created vision and goals for the organization that balanced

the needs of the customers and guest always, while focusing on maintaining the value of the asset for

the ownership group.

Oversaw grand openings in 2006 of Bayshore Town Center in Milwaukee (1.2 M sq. ft.) and

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The Greene in Dayton (700,000 sq. ft.)

Improved N.O.I. portfolio-wide 5% over two years through stringent cost control measures.

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Created company’s first business plan that set strategic direction for the operating properties,

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lease administration and accounting. Included 60 initiatives to help create policies and

procedures

Interfaced daily with key company leadership in the areas of Development, Leasing,

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Construction and Finance to ensure objectives of organization were aligned throughout all

disciplines.

David A. Wass pg. 2

EASTON TOWN CENTER (STEINER + ASSOC) Columbus, OH

2004-2006

General Manager

Oversaw all business, marketing, and daily operations of 1.5 million sq. ft. town center with 120 tenants,

known by most as the premier town center project in the country. Annualized sales in excess of

$600/sq.ft., ranked in top 5% within industry.

Managed, trained and motivated more than 100 associates that resulted in a goal oriented

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team focused on property objectives.

Led effort to improve NOI through targeted cost control measures.

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Increased customer visits 10% through targeted family oriented programs.

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Redefined culture of organization by establishing goals, objectives and accountability for

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business segments that were consistent with overall company philosophy.

Developed plan that focused efforts on creating a positive guest experience through

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enhanced experiential marketing, web initiatives and community outreach programs.

WASS & ASSOCIATES, LLC Denver, CO

1998-2004

Managing Member/Owner

Provided real estate consulting services for ownership groups specializing in retail development and

real estate investment for the Front Range of Colorado. Services included input and recommendation

into all elements of development to include planning, design, construction, general contract selection,

tenant finish, leasing, property management, lease administration, due diligence, marketing and public

relations.

Developed operating budgets and procedures for maintaining properties.

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DENVER BRONCO’S FOOTBALL CLUB Denver. CO

1996-1998 Vice President Business Operations

Directed all facets of business for a National Football league member club. Bottom line responsibility for

the organization’s business segments, including sponsorships sales, ticket sales, marketing, retail sales,

public and community relations, corporate development, information technology, finance, accounting,

human resources and facilities management.

Redefined culture of organization by establishing goals and objectives for key disciplines

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within the business segment that were in line with the overall team’s objectives.

Created and administered annual budget in excess of $75 M.

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Involved in all disciplines of organization including football and business administration.

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Additional Relevant Experience

THE TAUBMAN COMPANY Bloomfield Hills, MI

General Manager

Cherry Creek Shopping Center, Denver, CO Lakeside Mall, Sterling Heights, MI

Professional Affiliations

Past affiliations with more than 10 organizations as Chairman or Board Member including Experience

Columbus, Denver Chamber of Commerce and Cherry Creek Arts Festival

Education

Western Michigan University Bachelor of Arts, Marketing - Minor : Business Administration and

Economics

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