Manager Sales
Resume:
MANUEL GONZALEZ
**** ******** ****** • Lewis Center, Ohio 43035
EXECUTIVE LEVEL MANAGEMENT
LEADERSHIP • BUSINESS OPERATIONS • STRATEGIC DEVELOPMENT • FINANCE
Seasoned senior executive with a consistent history of increasing profits, business turnaround and sales/marketing
development. Offering 20+ years in operating complex businesses. Extensive experience with multi-million dollar negotiations,
merger/acquisition integration, financial evaluation, and ensuring viability despite weak markets. Excellent results achieved via a
pragmatic approach that incorporates comprehensive business evaluation, developing innovative strategies, maximizing
resources, and cutting costs while maintaining optimum efficiency.
Organizational Leadership • Operations Management • Financial Planning/Turnaround • Negotiations • Resource Optimization
• Cost Savings • Process Improvement • Strategic Planning • Project Management • Safety Compliance • P&L Management •
Sales/Marketing Operations • Corporate Restructuring • Acquisitions/Mergers
PROFESSIONAL EXPERIENCE
MANGO ENTERTAINMENT, Lewis Center, Ohio • 2008-Present
Top-tier corporate consulting services advising diverse businesses in design, construction, operations development, profitability
and general management.
Principal
Develop domestic and international clientele to market consultation services. Perform operational audits. Evaluate and
recommend acquisition targets. Conduct feasibility studies. Develop strategic business plans, including master plan design.
Perform high impact presentations of business plans and new products/services launch. Develop network and contact
relationships to maximize resources.
Notable Accomplishments
• Retained by Royal Caribbean Cruiselines to perform safety and operational audits in their vessels and resorts, recommending
strategic changes in their operation.
• Relaunched water park in the Dominican Republic, collaborating with investors to grow from bankruptcy to a projected annual
revenue of $350K < 12 months. Opened new advertising markets within malls, city and government parks and multiple
attraction-related businesses to drive consumers and increase viability during a highly depressed market.
Performed an effective environmental analysis at a water park in Egypt, recommended cutting edge marketing improvements
and operational streamlining.
Led business development plan to launch rides and attractions in zoological parks.
THE ZOOLOGICAL SOCIETY OF FLORIDA, Miami, Florida • 2007-2008
Non-profit administrative organization for the Miami Zoo consisting of 50 staff and 200+ volunteers. Develops capital projects,
PR, fundraising, marketing and educational endeavors.
President/Chief Executive Officer
Led relationship development of new and existing donors including TotalBank and MBF Healthcare. Served as liaison between
city government, community, and investors to expand business resources and maintain future viability. Supervised construction
and all capital projects including a $55MM "Amazon and Beyond" exhibit. Maintained expert P&L and financial data to ensure
proper budgeting.
Notable Accomplishments
st
• Slashed operating costs 18% while increasing sales +5% within 1 quarter.
• Created a more active and supportive administration via expert business re-engineering.
Achieved on-schedule, on-budget completion of a $55MM capital project.
MANUEL GONZALEZ • Page 2 •
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THE COLUMBUS ZOO AND AQUARIUM, Columbus, Ohio • 2005-2007
580-acre zoo, aquarium, water park, theme park and golf course with 1500 employees and 2MM visitors per year.
Chief Operating Officer
Brought complete financial turnaround from a 5-year deficit to record EBITDA via restructuring finances and introducing a
budget monitoring system. Led outside-the-box thinking to create a results-centered and more financially conscious culture.
Championed changes in organizational structure to create a “mega zoo” that became the best regional attraction and the
nation’s #1 ranked zoo. Initiated a more proactive work order system, reducing outstanding work orders by 75%. Achieved zero
budgetary overruns by creating and implementing a purchase order program. Increased revenue by bringing in additional retail,
food and beverage outlets. Raised sales figures by improving and increasing menu items, cutting labor costs and developing
merchandise. Partnered with board to author and implement a master plan resulting in building a golf course, water park and
theme park targeting diverse demographics and greatly increasing number of tourist/customers, time and money spent within
facility.
Notable Accomplishments
• Saved $1MM+ in expenses by introducing and integrating budgetary reporting/monitoring systems.
Increased attendance by 20%, breaking records for day, month, and year via improved marketing.
• Achieved record-breaking $3MM+ gross revenue due to business growth and turnaround efforts.
Re-engineered SOPs, raising per-capita and gross revenues $500K+ in less than 12 months.
SIX FLAGS, INC., Various Locations 1987-1991; 1995-2004
One of the world's largest chains of amusement/theme parks, with 39 properties and nearly 25MM guests per year.
Vice President and General Manager, Oklahoma City, Oklahoma • 2001-2004
Managed a high-traffic theme and water park with 800K annual visitors and $18MM in revenue. Supervised Operations,
Marketing and Finance departments. Served as liaison between park and community. Led development of marketing and sales
operations. Maintained effective finance monitoring and budgeting. Analyzed P&L to recommend and implement changes for
increased viability. Streamlined operations to cut costs, reduce waste and maximize resources. Authored and implemented a
proactive global training program. Led the training and opening transition team for Warner’s Movie World Spain. Oversaw and
completed profitable negotiations in Argentina for the acquisition of a killer whale.
Notable Accomplishments
• Launched improved guest service initiatives, breaking records for EBITDA (increased 15% YOY)
Slashed downtime 55% through creating programs for preventive maintenance and inventory management.
Rolled out new revenue programs, increasing per capita income 35% YOY.
Lowered service complaints 50% by utilizing cutting edge marketing and image enhancing skills, improving personnel client
service skills, and raising QA, safety and productivity.
Vice President and General Manager, Mexico City, Mexico • 1999-2001
Spearheaded a $100MM investment to purchase and manage a theme park in Mexico. Managed design, construction and re-
branding to attract local residents and tourists. Led all marketing, finance and general operations for an organization with 3K
personnel. Supervised due diligence during acquisition. Led negotiations to optimize corporate resources. Presented
recommendations to board, receiving full support to implement cultural and corporate re-engineering initiatives. Reported
directly to the President and Chief Operating Officer.
Notable Accomplishments
• Led turnaround from near-bankruptcy to 3MM annual visitors and $50MM annual revenue, becoming a model for leadership in
customer service, product quality and safety.
Developed a high-yield marketing plan for the US and Latin America demographics.
Achieved a 41% gross profit margin within 12 months of operation start-up.
Reduced operating expenses 20% by revamping SOPs and optimizing HR and budgetary functions.
Named the safest park within Six Flags Corporation 3 years in a row.
MANUEL GONZALEZ • Page 3 •
PREVIOUS EXPERIENCE
SIX FLAGS, INC., Oklahoma City, Oklahoma • 1995 – 1999
Vice President/General Manager
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PARK STREET SA de CV (Family Entertainment Centers), Mexico City, Mexico • 1993 – 1995
President and Chief Operating Officer
REINO AVENTURA (Theme Park), Mexico City, Mexico • 1991 – 1993
Retail and Revenue Director
FRONTIER CITY (SIX FLAGS), Oklahoma City, Oklahoma • 1987 – 1991
Revenue and Operations Manager
EDUCATION
Master of Business Administration ~ Leadership
Oklahoma Christian University, Oklahoma City, Oklahoma
Bachelor of Business Administration ~ Minor in Advertising
University of Oklahoma, Norman, Oklahoma
PROFESSIONAL DEVELOPMENT
Courses taken through University of California Berkley
Strategic Management
Marketing Seminars
Finance Seminars
PROFESSIONAL MEMBERSHIPS
International Association of Amusement Parks and Attractions
Association of Zoos and Aquariums
www.mannygonzalez.com
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