Management Marketing

**** ********** ***** ● Dunwoody, GA ***** ● 770-***-**** ● abnf5s@r.postjobfree.com

Brenda Mooney

Objective

To parlay deep knowledge of the U.S. health care system and extensive content

management, communications and marketing experience into a key position with a high-

quality organization.

Summary

Skills include:

Strategically assessing business opportunities in a range of formats, including on-line,

and launching successful new product lines;

Assuring quality and value of products;

Cultivating excellent relationships with market thought-leaders and customers;

Collaborative management style that allows staff to do excellent work

Ability to manage direct mail and email marketing staff

Other Skills

Excellent writer and editor

Accomplished public speaker

Knowledgeable about on-line products and marketing

Collaborative team member

Professional Experience

9-08 to 11-08Jobson Medical InformationNew York, NY

Consultant

Launched paid webinar continuing education business for retail pharmacists.

3-89 to 8-08AHC Media LLCAtlanta, GA

Senior Vice-President and Group Publisher, January 2007 to August 2008

Vice-President/Group Publisher, June 2000-January, 2007 - Managed $13 million publishing group for the

world's largest health care newsletter publishing company. Responsible for strategic planning, marketing, and

day-to-day editorial management of more than 40 newsletters, websites, sourcebooks, conferences and

teleconferences in four publishing groups -- hospital management, clinical medicine, clinical trials and

alternative therapies. Oversaw new product development in a range of formats -- print, fax and electronic.

Key player in assessing, executing and integrating acquisitions.

Publisher/Group Publisher, Executive Editor 1193-2000 - Managed $8-$12 million publishing group of

clinical management newsletters. Oversaw editorial, marketing and budgeting. Launched most successful

new product in company's history, Alternative Medicine Alert, and built a new publishing group in alternative

therapies. Managing

Editor, 1989-93 - Was direct supervisor of editors of as many as 15 health care newsletters for hospital

professionals, physician office managers and home health directors. Assured editorial quality and raised

renewal rates/circulation for products. Developed 10 new products, including the four most successful in

company's history at that time.

09-87 03-89Fulton County Daily ReportAtlanta, Georgia

Managing Editor

Oversaw 10-person writing staff for daily legal/business newspaper owned by the American Lawyer.

Assigned stories, did final editing and supervised layout.

9-79 9-87Atlanta Journal- ConstitutionAtlanta, Georgia

City Editor

Directed local, state and suburban coverage for large metropolitan daily newspaper. Oversaw 10 assistant city

editors and 60 reporters. Responsible for assigning, editing and overseeing all metro content. First woman to

hold the position at the newspaper. Also successfully revamped suburban coverage.

Assistant City Editor/Night City Editor, 1982-84- Managed "clusters" of reporters defined by topic area or

time-of-day. Directly supervised reporting and preparation of copy. Edited articles and oversaw production.

Had special responsibility for key Sunday edition. Staff

Writer, 1979-82 - Covered a variety of beats including federal government, courts, prisons and social services

as well as general assignment. Wrote numerous investigative reports. Often was called on to be lead

reporter/writer on big, breaking stories.

01-77 9-79The Associated PressAtlanta, Georgia

Newswoman

Worked in the Atlanta bureau for largest U.S. wire service. Covered breaking news as well as the Centers

Education

Degrees

1972 1976 Emory UniversityAtlanta, GA

BA with high honors in history

1976 University of Michigan Ann Arbor, MI

Graduate work in history and journalism. No degree.

References

References available upon request.

Contact this candidate