Sales Marketing

David C. Loeffler

**** ******** **** – Haltom City, TX 76137 -- 214-***-**** -- abnf4g@r.postjobfree.com

Global Business Development Expert…Sales & Marketing…Branding…Alliances…Distribution

Tenacious Achiever who builds key partner relationships to drive growth, profit and productivity performance. Expertise in global

sales, channel management, brand development, strategic alliances and distribution.

Drove $460 + million revenue increase and cut marketing expense 25% by implementing best practices.

Slashed development costs $1.5 million through process improvements, labor savings, and productivity initiatives.

Led profitable international Brand industry development for IBM.

Secured industry-leading alliances: Firestone, Sears, GE, others.

Exceptional Record of growing sales, reducing costs, building brands, and establishing profitable global alliances.

• Drove industry market share from 2% to 12% in three years, outperforming intense competition.

Catapulted revenue from $140 to $600 million within 4 years, setting division sales growth record.

Established $20 million Mexico automotive market as a key partner in a Sears joint venture.

Initiated and implemented significant Korean and China outsourcing program resulting in 15% cost reduction.

Results – oriented Leader whose marketing initiatives, strategies and insight deliver increased revenue and profitability.

• Turned Americas operation from loss to big profitability through 22% average annual growth.

Propelled brand to #1 status in less than 3 years by initiating unprecedented “Frenzy” strategy.

Reduced sales costs 57% to less than 8% of revenue, while managing dynamic growth.

Generated $15 million contracts, successfully opening international markets for US partner firm.

Creative Problem Solver with excellent cost containment, hybrid marketing, and negotiation skills.

• Secured key association sponsorships for 67% below market value.

• Cut development time 90% after initiating effort to resolve process inefficiencies.

• Facilitated Consortia ™ with Texas A&M University to increase service opportunity 20% in 1 year.

PROFESSIONAL EXPERIENCE

INTERNATIONAL BUSINESS MACHINES CORPORATION, TX

2000 - Present

Global Business Development Executive

• Achieved worldwide record annual sales revenue of 1.3 billion.

• Continually increased annual sales despite industry’s 17% decline in solution revenue spending.

• Pivotal in negotiating $12 million contract ( largest within industry); continually won high-dollar contracts.

• Broke into Service Industries with 3 key service offerings and became the #1 supplier in all 3.

• Propelled 15 key solution alliances, which generated $30 million in acquisition revenue across AP / EMEA/

LA/US.

INTERNATIONAL BUSINESS MACHINES CORPORATION, TX

1996 - 2000

Segment Executive

• Increased Sales Center contribution from $270 million to $500 million.

Drove new go-to market strategy that realized 117% of revenue objective.

Grew international sales through use of IBM Global Services by 40%.

Led high profile marketing campaigns and teams of up to 20.

INTERNATIONAL BUSINESS MACHINES CORPORATION, TX

1992 - 1996

Client Executive

• Launched successful territory marketing plan adopted by US distribution industry.

Doubled 5 state territory revenue $12 million despite declining territory sales.

#1 out of 300 and recipient of IBM’s top sales award.

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