Sales Manager
Resume:
Richard S. Fisher
**** ***** **** ?Columbus, Ohio 43219 ? H: 813-***-**** ? C: (813) 390-
7579
**************@***.***
PROFESSIONAL SUMMARY
An energetic, results-oriented sales and marketing professional with the
ability to develop large and small accounts using both a push and pull
through marketing plan. Highly motivated, persuasive, strong drive to
succeed and a team player. Excellent communication and customer relation
skills. Possesses the ability to utilize Internet and media research, as
well as report on trends in new business areas that relate to objectives,
core competencies, and strategies.
Additional Strengths and Competencies include:
? Team Leader and ? Management ? Sales/Marketing
Builder
? Materials Problem ? Leadership ? Technical
Solving Service/Sales
? Employee Training ? Negotiations ? Business Development
SELECTED ACHIEVEMENTS
Implemented market strategies to increase sales volumes for three building
product companies. Successfully increased sales volume in products 120% in
the Columbus and Tampa markets each year for 15 years.
Conducted marketing, training, and travel along support with sales reps.
Utilized lunch and learn architectural programs for channel partners.
Resulted in increased sales volumes average on product 130% per year for 5
years.
Uncovered growth potential with future equipment usage for natural gas.
Approached new community developers with benefits and cost savings of using
natural gas in the new homes. Results were increased volume of usage by
350% with largest homebuilder in area.
Streamlined a program to market two new products using diverse advertising
venues. Introduced products through TV, Radio and Newspaper advertising to
consumers in Columbus market place. Results of increased volume 500% in one
year for the represented siding companies.
Launched new product to area builders to resolve problems that were not yet
apparent to the builders. Demonstrated the value of the product and how
long-term problems could be averted. Results of market growth for the
manufacturer of this material were a 146% in the most recent five years.
Formulated strategic business plan for new product development and new
channel partners to break into new markets (Remodeling Contractors) to
increase product usage. Added eleven new remodeling store customers with
twenty-eight new outside salespersons, which covered three states for and
average $28MM in sales each year.
Established new customer plans to implement channel participation in
existing product growth by training, on pricing, estimating, customer
targets, and competitive information. Resulted in 123% growth from $11.5MM
to $15.6 MM in 24 months in a declining home market.
Reorganized the sales force after the purchase of three competitive
companies. Retraining in process and procedures of the new company and
elevated the knowledge of existing sales force. The measurable advantages
of retraining versus hiring new sales people saved the company over $3 MM
in revenue expenses.
Influenced potential customer with detailed views of product. Customers
converted to our products from competitor's materials. One template did all
the work after asking the right questions and understanding the customer's
needs. Resulting in growing market revenue by 300% on one sale.
Richard S. Fisher
Page 2
CAREER HISTORY
Business Development Executive
ADA Products LLC Central Florida 2008 to Present
o Direct all push and pull through marketing for ADA Solutions
Mates through ADA Products LLC in Florida.
o Manage and resolve channel conflicts and demonstrate the
benefits of ADA Solution Tiles to area contractors.
o Manage and Promote Contractors, Installers and Stripes to use
the ADA Mates over completive products.
Channel Manager
Louisiana Pacific Specialties Building Products 2003 to 2008
o Managed all push-through marketing (Distributor to Dealers to
Builders) in the states of Florida and Ohio,
o Managed all pull-through marketing (Builder to Dealer to
Distributors) in the states of Florida and Ohio.
o Identified and resolving channel conflicts and demonstrated LP
product benefits to the entire distribution chain,
o Key Territory Representative at area Consumer, Builder and
Dealer Shows.
District Sales Manager
James Hardie Siding Products 1998 to 2003
o Directed all push-through and pull-through marketing for fiber
cement siding product in Ohio.
o Responsible for all Distributor Training, Production/New
Construction Builders,
o Directed Architects Brown-Bag training, Contractor Job Site
Training, Dealer Sales Training,
o Remodelers/Conversions Building Department Trade Shows.
Sales Representative
Celotex Building Products
1993 to1998
o Marketing and Advertising Drywall, Ceiling Tile, Soundboard,
Tuff R, Thermax and Roofing Shingles to convert area builders
and dealers to Celotex in Ohio.
Sales Associate
M/I Homes 1992 to1993
o Responsible for Sales and Selections for new home sales with
Columbus Ohio's number one builder.
Marketing Manager /Marketing Representative
Columbia Gas of Virginia, Columbia Gas of Ohio
1983 to1992
Marketing and Advertising with area builders and developers to
promote natural gas usage.
HVAC Service and Installation Manager
1974to1983 Trane Company, Columbus Ohio
o Responsible for installation and sales in both the Residential and
Commercial HVAC Equipment.
EDUCATION/PROFESSIONAL DEVELOPMENT
B.A. - Business Communication
Otterbein College
A.T.S. - Heating, Air Conditioning Major, Business Management/Minor
Columbus State Community College
NAHB Accreditations
Master Certified New Homes Sales Professional, Florida Green Build Cert.
and Certified Age in Place Specialist
HVAC Certificates
Certified for Equipment and Sales training from Trane, Carrier, Honeywell,
Johnson Control Systems and ABC
Honorable Discharge, United States Navy
AFFILIATIONS
Associated Builders and Contractors ? TBBA of Tampa and HBA of Orlando for
area builders and vendors
NARI- National Association of Remodelers Industry ? Green Home Designation
Professional
Board member-BIA (Columbus, OH) and Masons/Shriner member.
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