Project Manager Sales

LAURA ODENTHAL, PMP, PG

**** ***** ***** **** 916-***-****

Carmichael, CA95608 916-***-**** (cell)

SUMMARY

More than 22 years experience in project and program management, product development, marketing management, new

market evaluation, sales support, and product and program management in diverse industries including telecommunications, software

applications for security systems, energy and environmental services. Proven abilities to discern complex problems and apply

innovative, customer-driven solutions to satisfy project goals. Strengths in developing creative strategies that lead to

enhancements in customer loyalty. Solid written and verbal communication skills with international marketing experience.

Fluent in Spanish.

SELECTED ACCOMPLISHMENTS

Analysis

• Reduced national oil company's retail environmental expenditures by $2+ million in year one through the analysis of

repetitive processes and concurrent development of Company-wide sourcing improvements.

• Analyzed and developed marketing program for a communications company meeting the sales needs for 3 states (37% of

company serving area) which allowed for budget reductions of more than 90% while still maintaining sales quotas.

• Designed a targeted marketing and sales plan for engineering company that redirected sales efforts to highest profit

prospects first, resulting in increased profits of 20% on new sales. Included chemical, manufacturing, agricultural, medical

waste incineration and retail petroleum environmental projects,

• Developed a 16 million record Oracle relational database to provide market specific information utilizing a GIS front- end

for a multi-billion dollar Fortune 100 commodities trading company.

• Conducted numerous third party marketing research projects to determine optimal method for selling business-to

business service outside of traditional sales channels. Results presented to Executive Board and, with implementation of

resultant program, anticipate reduction of sales costs by more than 60%.

Innovative Solutions

• Developed streamlined five-touch point approach to launch new product or a product enhancement for company that

increased sales force knowledge and actual sales while reducing launch costs by approximately 35%.

• Designed online product manual for Company Intranet eliminating quarterly hard copy manuals and allowing rapid changes,

saving Company more than $80,000 per year. Intranet protocol adopted for migration of all products saving Company more

than $300,000 annually in development and printing costs.

• Collaborated with California government authorities and customers in the design of a streamlined format for reports required

for on-going environmental projects, allowing cost savings to customer of more than 80% while still meeting regulatory

reporting requirements.

• Created on-site customer "Lunch & Learn" series for major oil company clients bringing speakers and important topics to

the customer site. This series helped company increase sales by more than 20% as they perceived company as "leading

edge" and "expert" on important environmental industry issues. Gave credibility to sales force.

Leadership

• Program Manager for multimillion dollar CERCLA (EPA) sediment removal project. Includes construction oversight,

controls software installation, communications system and client management.

• Manage international security construction installation for confidential government program,. Activities include securing

local construction subcontractors, deploying US based field support teams, budget and schedule management.

Laura Odenthal

PAGE TWO

• Sought out by customer to establish and manage Northern California office for $3 million environmental consulting firm that

improved service and reduced service costs by 15% through reduced travel time and costs, increased staff utilization, and

improved employee morale.

• Counteracted effects of a forced 10% headcount reduction through organizational efficiencies that supported sales efforts,

maintained service excellence, and elevated employee morale.

• Budgeted, raised funds and managed construction of a $400,000 animal shelter in Northern California as part of a five

person volunteer team.

• Managed more than 55 development drilling projects in Northern California for 3 petroleum companies over a 7-year period

ranging in cost from $200,000 to over $1,000,000.

PROFESSIONAL EXPERIENCE

2005- Present

Ahtna Government Services Corp., West Sacramento, CA

Sr. Project Manager/Program Manager 2005-Present

2003- 2005

2000-2001

1997 – 2000

Pinnacle Consulting, Sacramento, CA

Professional Marketing Consulting Firm (self-employed)

Enron Broadband Services, Houston, TX

Global Risk Management Research Manager (2000- 2001)

ICG Communications, Sacramento, CA; Houston, TX

Western Region Director of Field Marketing (CA, TX, OK) (2000-2000) Central Region Director of

Field Marketing (1999-2000)

Western Region Director of Marketing (CA) (1998-1999)

Product Marketing Manager (1997-1998)

1995-1997

MCI, Sacramento, CA

Regional Marketing Manager (1996-1997) Project Coordinator (1995-

1996)

1994-1995

1993-1994

1991-1993

McLaren/Hart, Inc., Rancho Cordova, CA Senior Project Manager

Aqua Geosciences, Inc., Folsom, CA Northern California

Operations Manager

Fugro West, Inc., Roseville, CA

Business Development Manager (1992-1993) Senior Project Manager

(1991-1992)

1988-1991

Groundwater Technology, West Sacramento, CA Regional Sales Manager (1990-1991)

Project Manager (1988-1990)

Previous experience as Exploration Geologist for independent oil and gas companies.

EDUCATION

MBA, Golden Gate University, Sacramento, CA

B.A., University of Colorado, Boulder CO

MEMBERSHIPS/ASSOCIATIONS/CREDENTIALS

California Registered Geologist #8210, Idaho Professional Geologist #901, PMP Certification

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