Arthur Bueno
abne6f@r.postjobfree.com
Rancho Cucamonga, CA.
Tel: 909-***-****
Summary of Experience:
. U.S. ARMY veteran with over 12 years experience managing I.T. and
marketing related projects
. 4 years executive marketing experience managing creative teams and
projects for a major media company and newspaper inside the LA DMA.
. Development of marketing strategies and plans, rebranding initiatives and
ROI and search engine optimization analysis.
. Technical Project Management includes 8 years working with Oracle and
Microsoft server technologies, and development of analytics and reports
against relational databases using PL/SQL.
Work Experience
Director of Marketing Projects, The Press Enterprise, (NYSE: AHC) 01/2007 -
03/2009 Specialty included negotiation skills with promotions,
sponsorships, sales support and copy writing approvals.
. Assisted company with rebranding its identity executed strategic planning
and published creative and PSA briefs to the public.
. In one year, generated partnerships and $100K in new revenue streams.
. Managed creative team in support of the PE.com website, newspapers, print
advertising, direct mail, and events.
. Gathered and documented IT and marketing project requirements, managed
the design, development and implementation of database marketing
initiatives which included new ETL processes from legacy data systems.
. Worked with all business units to streamline internal operations
processes which helped to increase profit and subscriber circulation.
Supported sales and marketing functions which included design and
development of reporting portals developed in .NET, PL/SQL, JAVA.
Marketing Project Manager, The Press Enterprise, pe.com 01/2006
- 01/2007
Primarily responsible for development of CRM projects including match and
merge process of third party demographic data. Additional duties included:
. Development of customer retention programs and working with all business
units to streamline internal reporting processes and workflows.
. Development of SQL reports developed in PL/SQL,NET, PL/SQL, JAVA.
. Worked with Claritas and Experian data for report development and
analysis.
IT Manager, Pace Enterprise, Jewelry Manufacturer
12/1997 - 10/2006
Hired as Microsoft network administrator in 1997 and promoted to IT manager
in 2004. Responsibilities included:
. Inventory Management and support of supply and fulfillment systems using
Oracle WMS, MRP, BOM and WIP.
. Managed 2 life cycles of Oracle 11i. Provided upgrade and patching
support for Oracle modules including financials, manufacturing and order
management.
. Maintained production servers and data transformation processes from
legacy data sources.
. Supported Microsoft Active Directory and SQL Server. Created MS SQL ETL
processes which loaded data into Oracle database.
. Created SQL reports using Oracle and Microsoft reporting services.
. Managed roll out of new retail sales division which included brick and
mortar, planned Pace's home shopping network on Direct TV and the design
and development of new customer call center.
Education
. B.S. in Business & Management from the University of Phoenix
. Professional training and certifications include; PMP project management,
MCSE Microsoft Certified Systems Engineer, OCP Oracle Certified
Professional, A+