Manager Sales

RICHARD A. HAAS

**** ********** ***** 740-***-****

Westerville, Ohio 43082 abndrt@r.postjobfree.com

BUSINESS DEVELOPMENT AND MARKETING PROFESSIONAL

Demonstrated leadership and management ability with significant,

quantifiable accomplishments in BUSINESS DEVELOPMENT, MARKETING and

PRODUCT MANAGEMENT . Accomplishments include:

. As Marketing Manager, grew sales of Industrial Products Group from

$50 million to $100 million in six years introducing new products

based on market needs.

. Utilizing Stage Gate Process, managed multifunctional teams to

identify, evaluate and enter $20 million synthetic refrigeration

lubricants business via grass roots effort.

. Utilizing Stage Gate Process, managed multifunctional teams to

identify, evaluate and enter $40 million defoamer business via

acquisition strategy.

. Due diligence, deal structure, and valuations.

. Negotiated global patent licensing agreement generating $2

million/year royalties.

. Developed Marketing Plans, Strategy and Tactics.

EMPLOYMENT HISTORY

GLATFELTER, Chillicothe, Ohio 2005-2008

Glatfelter is a $1B global manufacturer of specialty papers.

Marketing Manager, Product Development

Evaluated new product opportunities and developed market strategies and

commercial launch plans for new products. Launched metallic paper product

line.

Product Manager, Specialty Papers

Managed cast coated and magnetic paper product lines. Implemented

marketing programs including direct mail, market share analysis and

customer surveys.

LUBRIZOL CORPORATION, Cleveland, OH

The Lubrizol Corporation is a $4B global manufacturer of specialty

chemicals, systems and services for transportation and industrial markets.

Business Development Manager/Marketing Manager

1999-2004

Working closely with research, finance, sales, operations and customers and

using marketing and financial analysis, identified opportunity for new

defoamer business utilizing acquisition strategy.

. Led a multifunctional team to analyze the defoamer market and

develop a plan to enter this new market via acquisition strategy.

This resulted in a $40 million new business in two years.

. The evaluation included competitive analysis, value chain

evaluation, and determination of where to position the business

within the value chain based on product platforms, channels to

market, technical expertise and operational excellence relative to

the competitive environment.

. Acquisition Analysis and Integration for new businesses.

Sales and Marketing Manager, Synthetic Refrigeration Lubricants (SRL)

1992-1998

Managed the worldwide marketing and sales efforts for a start up Synthetic

Refrigeration Lubricants (SRL) business selling lubricants to major

compressor manufacturers. Managed three sales engineers..

. Led the effort to enter the Synthetic Refrigeration Lubricants

market as a grass roots start up business by identifying,

quantifying and qualifying the opportunity. Worked with Research

and major customers to identify product requirements, pricing and

timing for introduction and launch plans.

. Managed three sales engineers

. Developed strategic and tactical marketing plans that generated $5

million in sales in two years and $20 million in sales in four

years.

. Negotiated global Patent License Agreements generating $2 million

revenue annually.

Marketing Manager, Industrial Products Group (IPG)

1982-1992 Managed the marketing function of a $100M

global industrial products group that included hydraulic, metalworking,

grease and gear oil additives.

. Managed a group of four market segment managers.

. Grew sales with new product development efforts based on market

needs.

. Product Life Cycle Management, market assessments, business plans,

business cases, competitive analysis.

. Managed worldwide pricing and increased profitability while

achieving sales revenue growth.

EDUCATION AND TRAINING

MBA, General Management, BALDWIN WALLACE COLLEGE, Berea, OH

BA, Chemistry, ACS Certified, THIEL COLLEGE, Greenville, PA

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