Linda Y. Schultz
Nashville, TN (abndnl@r.postjobfree.com ( 615-585-
9155
Executive Summary
Impressive track record of increasing sales and improving margins in the
consumer products industry. Passionate about building and motivating
teams to achieve organizational goals. Areas of expertise include:
. Marketing Strategy & Execution . Forecasting and
Product Analysis
. New Channel Development . Operations
. Strategic Planning . New Product
Development
Professional Experience
Ugly Mug Coffee Company, Memphis, TN
2008 to 2009
(Ugly Mug Coffee is a premium coffee roaster with national distribution,
company was disbanded and sold to Lamberts Coffee)
Sales & Marketing Director
Accountable for all grocery store sales and marketing efforts, as well as
all marketing materials and strategies for the Fundraising Division
. Improved grocery store margins by exiting unprofitable accounts,
increasing prices, and realigning the grocery/distributor programs.
. Increased Kroger Mid South Region sales by 29% (in a flat category)
via special store displays, promotions and improved service.
. Successfully extended the award winning Ugly Mug branding from Grocery
Stores to the Fundraising Division.
Pacific Market International, Nashville, TN
2002 to 2006
(PMI markets and designs food and beverage containers. Most recognizable
brands are Aladdin, Stanley and MiGo. Purchased retail portion of Aladdin
in 2002).
Brands Business Director:
For 2 years developed and managed all aspects of demand planning, product
forecasting and product analysis. Interfaced daily with Sales, Production
and Marketing to forecast sales in order to deliver product on time and
achieve inventory goals.
. Re-designed forecast policies and processes that improved average fill
rate of 95% to 98%.
. Developed product analysis and proposals, gaining promotions and new
product placements with key retailers such as Target, Kohl's
Department Store and Wal-Mart.
Vice President of Sales & Marketing
From 2002 to 2004 managed 2 Regional Managers, 17 Representative Groups.
Accountable for financial performance including: sales, margins,
inventories, expenses, and bottom line.
. Achieved PMI's first Direct Import program with Wal-Mart Sporting
Goods which secured additional $2 million in sales.
. Successfully directed sales policies, procedures, programs and vendor
agreement changes during the transition from Aladdin LLC to Pacific
Market International (PMI).
Linda Y. Schultz
Page 2 of 2 Nashville, TN
(abndnl@r.postjobfree.com(615-585-9155
Aladdin Industries, LLC, Nashville, TN
2000 to 2002
Manufacturer of Stanley and Aladdin Insulated Beverage & Food Containers
Vice President of Sales & Marketing
During 2000 to 2002 managed three divisions of Aladdin: Retail, Convenience
Stores, and Advertising Specialty Divisions, which totaled $62 million in
sales. Supervised 12 Regional Managers, 17 Representative Groups, and 3
Product Managers.
. Gained Starbucks business that grew to $1.1 million within one year.
. Bridged efficiencies between Sales, Design, Engineering and Purchasing
that shortened new product development cycle from 1 year to 9 months.
. Executed cost reduction of $1.9 million by partnering with
manufacturing to reduce materials and scrap costs, as well as reducing
customers unauthorized deductions and eliminating unproductive
products.
Marketing Director - Beverage Products
Developed and implemented new products for Retail, Convenience Store and
Advertising Specialty Divisions. Managed the research, design, pricing,
packaging and launch of all products to the sales force and accounts.
Promoted to VP of Sales and Marketing within 6 months of start date.
. Partnered with R&D to develop new product that secured growth with key
customers by $4 million.
. Created and enforced the packaging, logo use and collateral changes
that improved the consistency of the brand position and message.
BODUM AG, Racine, WI
1992 to 2000
Leading European Houseware Products Company, headquarters Lucerne,
Switzerland
President, BODUM Inc., USA
In charge of all aspects of U.S. operations including P & L and inventory
controls. Managed product assortment for U.S. distribution. Implemented
all U.S. marketing programs.
. Increased corporate net profits 65% from in a 3 year period by
increasing prices, adjusting rep commissions, reducing warehouse costs
and offering container load programs to key retailers.
. Initiated first entry into Mass Distribution, resulting in Target
store purchases growing from $44K to $4.8M over a 5 year period.
. Successfully positioned BODUM products for specialty stores, mass and
department stores resulting in a 148% sales growth from 1995 to 1999.
National Sales Manager, BODUM Inc. USA
During 1992 to 1995 recruited and managed a team of Manufacturer's
Representatives while controlling margin dollars and expenses. Accountable
for creating all product strategies and promotions. Increased sales by
185%. Promoted to President, BODUM Inc. USA within 3 years.
Early Career Experience:
District Sales Manager with Durand (now ARC) International, a French
manufacturer of crystal and glassware
Assistant Buyer for HC Prange's Company, a Midwest department store chain.
Education
University of Wisconsin - Stevens Point
Bachelor of Science: Major: Business Administration-Concentration in
Marketing Minor: Economics