Project Manager Marketing

Yohannan Terrell

**** ****** ** / ************, ** 43068

Cellular: 614-***-****

***********@*****.***

VOTED PEOPLE TO WATCH 2009 BY COLUMBUS ALIVE!

Proven Leader Able to Develop Marketing Strategies with Creative Savvy and

Mission-Driven Purpose

Experienced Project Manager 10+ years

Urban Market Specialist

Leader in online marketing and media

. Voted People to watch 2009 by Columbus Dispatch/Alive

. 150,000 plus net profit within first year of boutique firm

. Online media network that reaches over 200,000 people monthly

Areas of Strength & Expertise

Market Evaluations Program Development

Online media planning Staff Training &

Event Planning Development

Public Relations/Media Recruiting/Staffing

Relations Fundraising

Strategic Planning & Project Management

Initiatives Copywriting

Community Outreach Sales/Promotions

Creative/Strategic Budget Planning

Marketing

Media Buying

Client

Maintenance/Retention

Career Narration

IMAGE INQ.

Part Time: Sept 2001 to present

OWNER/DIRECTOR OF ONE OF COLUMBUS PREMIERE BOUTIQUE MARKETING FIRMS

IMAGE INQ is a Marketing/ Printing / & Event planning company, specializing

in corporate focused initiatives. Image INQ strives to see new directions

in marketing and advertising from great creative to effective promotion.

Specializing in helping local companies and organizations reach the urban

market through defining and cutting edge advertising that delivers the

look, feel and lifestyle attractive to the urban consumer. Planning events

for large corporations to major venues comes as second nature to our

organization.

Promotions Director

As Promotion Director I facilitated all entertainment events which included

the 2008 election watch party which gained notoriety for being the most

popular election events in the country featuring Mayer Michael B. Coleman,

Senator Ray Miller, Kevin Boyce, Eddie Harrell, Tei Streets, Sam Grisham,

Charlita Tavares, and many more political and professional leaders. The

event was broadcast live on BET and made the front page of the Dispatch as

part of the historic cover declaring Obama's victory. We also coordinate

concerts, community charity events, and fundraisers. I lead the

development of all marketing pieces, media production, and media buying. I

maintained all event budgets and distributed all monies relating to events.

As Marketing Executive

Developed marketing campaigns and served as project lead. Directed the

development and implementation of the company's local and regional branding

campaign.

Completed Marketing Projects for Innovative Architectural Planners (IAP)

account, National Society of Black Engineers, 100 Black Men, Network Your

Life, Columbus Association of Black Journalists, Reach Communications,

Total College Prep, Clarity Creative Institute, Omega Psi Phi Inc, Creative

Living Arrangements and many more. Directed the development of new

corporate ID packages, creation of company's new services and product

booklet, and implementing a web marketing campaign.

Increased IAP's access to new contracts and successful bids by 20% over a

year increasing annual profits by over $500,000

Served as Promotion Director and Entertainment Lead on Projects at Numerous

Venues that Featured Celebrities and Artists such as: Jamie Fox, Le Bron

James, Flava Flav, Nick Carter, Robin Thicke, Jay-Z, Kanye West, John

Legend, Snoop Dogg, Ja Rule, Destiny's Child, Eddie George, Carmelo

Anthony, P Diddy, and many more...

THE FLYPAPER ONLINE MAGAZINE

August 2007 to present

PUBLISHER/EDITOR IN CHIEF OF ONE OF THE FASTEST GROWING ONLINE MEDIAS IN

THE MIDWEST

THE FLYPAPER MAGAZINE is an online publication that showcases the urban

culture at its best. The Flypaper focuses on entertainment, celebrity

news, local news, fashion, music, technology, politics, gossip, the out of

the ordinary, and more. Currently distributed mainly in Columbus, the

Flypaper reaches 24,000 subscribers and has a readership of approximately

60,000 per week. The Flypaper is supported by a website flypaperblog.com

which reaches a worldwide audience of over 53,000 unique visitors per week.

All this within a year's time. Since its inception the Flypaper magazine

has made a huge impact on the community and abroad. From interviewing

celebrities on video to covering national events, the magazine has found

its place with the young urbanite between the ages of 18-40, who stays

informed yet, seeks entertainment. The Flypaper represents the transition

from traditional media to the increasingly popular online media. It also

serves as a great advertising vehicle for medium to large businesses

looking to reach that specific demographic.

The Flypaper has been recognized by some of the most popular entertainment

websites and has been featured in other publications as one of the fastest

growing online magazines in the Midwest.

As Publisher/ Editor-in-chief of the online magazine I managed content for

the weekly issues and daily website. I write articles that represent the

style of our readers including writing for national publications such as

Monarch and Ozone magazines. I identified trends and topics that are

relevant to The Flypaper Magazine audience. I assigned articles and

projects to designated staff writers, videographers, designers,

photographers, and support staff. I direct the creative vision of the

magazine and work to stay current with the trends in each department.

PROVEN LEADER! I work closely with the management, designers, editors, and

staff to develop the magazine's identity in the market. The work

environment is inspiring, production oriented, and supportive of quality

and creative work. I am the face of the magazine and work hard to maintain

community involvement.

C.F.C.C.A.A (formerly Columbus Leads)

November 2006 to November 2007

Raised thousands of dollars for families in need through new programs.

Orchestrated and developed all in-house and outside marketing pieces for

programs offered. Raised thousands of dollars to fund community

initiatives, program development and grant writing. Developed internship

program for design students. Effectively managed Outreach Department and

satellite site.

Developed The New Corporate Identity of the New Columbus/Franklin County

Community Action Agency. Redefined the guidelines to which the agency

delivered its message to the community. Orchestrated new marketing

strategies to introduce the new agency including large community events for

the agency unveiling. Liaise with regional community groups, maintaining a

growing relationship by combining agency goals with community needs.

Developed a New Welfare to Work Program Designed to Move Low Income

Individuals from Dependency to Self-Sufficiency. Fulfilled Request for

Proposal by writing a Grant totaling over $800,000 as requested by the

Department of Job and Family Services. Program developed to provide job

skills training, life-coaching, and career advancement for participants who

received TANF benefits. Goals set for the program would employ and retain

200 welfare recipients per year, decreasing TANF payouts by approx.

$1,440,000 per year.

TECHNICAL SKILLS

. Microsoft Word . Microsoft Excel

. Microsoft Access . Microsoft PowerPoint

. Microsoft Outlook . Microsoft Publisher

EDUCATION

Bachelor of Arts, Psychology

Minor, Marketing

The Ohio State University, Columbus, Ohio

PROFESSIONAL AFFILIATIONS

Columbus Young Professional Commission (Mayors Commission)

Columbus Chamber Young President's Council (Columbus Chamber)

Marketing Chair for the Senator Ray Miller Institute for Change and

Leadership

Young Black Entrepreneurs Association

Progressive Action for Ohio

ACCOLADES

Voted Columbus Dispatch/Alive's person to watch 2009

Who's Who of Black Columbus 2007 award recipient

Who's Who of Black Columbus 2008 award recipient

Who's Who of Black Columbus 2009 award recipient

Featured in Hipolicy Magazine a nationally recognized publication

Nationally Recognized for 2008 Election Event

REFERENCES

Supplied upon request[pic]

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