Sales Representative
Resume:
Robert Berrisford
**** ******** ******* **. • Carlisle, KY 40311
abnd58@r.postjobfree.com
Summary of Qualifications
Highly motivated Sales Representative seeking opportunities in biotechnologies,
biopharmaceutical, and medical device sales.
1 Entrepreneurial spirit with skills in negotiations, marketing, and business management –
built a company from the ground up and successfully negotiated and sold business in
2002.
2 Strengths include understanding customer needs, adding and creating value, and customer
follow-up.
3 Proficient using Microsoft Office tools – Word, Excel, Access, Outlook.
Professional Experience
Senior Sales Representative – Johnson & Johnson McNeil Pediatrics, Titusville, NJ March
2008- June 2009
Prospected, identified, and developed accounts with a focus on Pediatricians, Psychiatry,
Pharmacies, and Managed Care Organizations. Products include pharmaceutical and over-the-
counter (OTC) grade medications.
• Finished 2008 in the top 19% of the sales force. Moved the territory from a starting
ranking of 189 to finish the year 56 out of 360 territories.
• Sustained incremental month over month sales growth for five consecutive months from
August 2008 - January 2009.
• Grew territory .8% in September 2008 which was 39 out of 360 territories and in the top
11% of the sales force for share growth.
• Selected to the 15-member Johnson & Johnson Credo team which acts as a liason to upper
management in regards to changes in corporate policy and sales force relations.
• Championed 5-person Johnson & Johnson Credo Calendar Team which organized a
divison wide business calendar. Worked with upper and mid-level management as well as
sales representatives to create a internal planning calendar for use by the entire divison.
• Worked on establishing a provider-specialist referral system, where pedictricans had
psychiatrist they could refer and consult with on more complicated patients.
Senior Sales Representative – Sanofi-Aventis Pharmaceutical Inc., Paris, France January 2004-
March 2008
Developed and maintained key accounts with a primary focus on Urology, Endocrinology,
Cardiology, Orthopedics, Rheumatology, Neurology, Internal Medicine, Hospitals, Pharmacies,
and Managed Care Organizations.
• Implemented annual marketing plans for Internal Medicine Group; met call plan
averaging over 81% call plan attainment as well as meeting or exceeding territory sales
goals.
• Launched two new products (Uroxatral and Ambien CR) and took Ambien CR from zero
marketshare to over 17% marketshare within a three month time period.
Exceeded corporate sales goals for the territory finishing at 101.2% of sales quota in 2005.
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Established relationships with managed care pharmacy director and PNT committee to
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increase access and product visabiltiy during managed care review process.
Won Avapro Hot List Physician contest by increasing product sales in the top 30
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physician offices from August 2004-December 2004.
Earned Managed Care Award for a formulary victory in 2004 for placing Uroxatral on a
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managed care formulary in a perferred position over Flomax the well established
competitor.
Finished in top 37% of sales force in 2006 with a final ranking at 414 of 1100 territories.
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Sales Representative – Abbott Laboratories Inc., North Chicago, IL January 2002-December
2003
Developed and maintained key accounts with a primary focus on Urology, Pain Management,
Cardiology, Orthopedics, Internal Medicine, Institutions, and Pharmacies.
• Worked on a co-promotion contract with Boehringer Ingelheim coordinating sales
messaging, routing and educational programs across company lines.
• Recruited key opinion leading physician to educate peers on managing different disease
states.
• Maintained highest call average in region with a 10 physician per day average.
• Grew marketshare in the highly competitive non-steroidal anti-inflamatory market place.
Robert Berrisford Page Two
Professional Experience
Co-owner – Kinetic Technologies LLC, Lexington, KY October 2000- January 2002
Developed, manufactured, and marketed a nutra-pharmaceutical product focused on arthritic joint
therapy for equine and human consumption. Started a company based on an innovative product
idea and built organization from concept to retail.
• Formulated pharmaceutical grade compounds developing a supplemental oral gel product
from a concept to a marketable product .
• Took product from zero sales to a profitable product within a year utilizing Veterinarians,
distribution networks and retail outlets to promote product and drive business.
• Filed for U.S. patent on formulation of compound and consulted with the FDA
nutraceutical to meet and exceed manufacturing requirements and safety guidelines.
• Designed marketing plan to promote, sell and distribute product thoroughout North
America with a minimal budget and maximization of return on investment.
• Established customers with 100% cold calls.
• Partnered with Veterinarians to conduct several double blind placebo controlled studies to
confirm product efficacy and safety.
• Worked with distributors and retail stores to carry product throughout North America.
• Successfully negotiated and sold business in 2002.
Territory Manager – Schering-Plough Animal Health, Kenilworth, NJ June 1997- October 2000
Managed Kentucky / Tennessee territory selling animal health products to Veterinarians,
Distributors, Retail Stores, Institutions, and Consumers. Attended tradeshows and sponsored
consumer programs to educate and increase product sales.
• Exceeded all corporate sales goals and initiatives.
Sold antibiotics, anti-inflamatory, vaccines and pesticide product line creating customer
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demand to drive product usage from Veterinarians and Retail store to consumers
Educated, coached and worked with a team of distribution representatives to drive product
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line sales.
Coordinated product demonstrations and seminars in conjunction with universities and
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cooperative extension programs.
Selected to participate in marketing review panel which reviewed marketing literature for
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effectiveness and messaging.
Ranked 3 / 12 in the Eastern region in 1999 first 6 months
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of the year.
Education and Professional Development
Bachelor of Science, Animal Science; Minor in Agriculture Economics 1993
University of Kentucky, Lexington, KY
Sales Courses:
• Real Estate Licensing, Avalon Real Estate, 2008
• Real Estate Negotiations, Avalon Real Estate, 2008
4 Integrity Selling Seminar, Sacramento, CA, 2004
Contact this candidate